"Video has become central to our content strategy—and Pictory made that possible."
Key Results:
500%
Increase in engagement and reach on socials.
300%
Cost reduction in video production.
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Dominique Shales from Reset Media highlights the effectiveness of using Pictory's AI-generated video tools to convert articles into engaging videos, significantly enhancing audience engagement and driving traffic to their websites.
The Challenge
Dominique faced several challenges before using Pictory:
- Manual Video Creation Was Time-Consuming
Creating videos was a slow, effort-heavy process which was draining of resources. - Difficulty Turning Articles into Videos
Reset Media relies on converting written content into engaging video. There was no streamlined way to turn articles into short videos, limiting their ability to repurpose content effectively. - Engagement Struggles with Text/Image Posts Alone
They struggled with audience engagement and subscriber growth with "straightforward text or image posts." - Cost and Complexity of Stock Footage Access
Accessing high-quality stock footage required separate subscriptions, which Dominique described as "very, very expensive." Managing multiple tools added to the complexity and cost of video production. - Manual Editing Was a Barrier
Dominique would have needed to hire editors or manually edit videos—a process that added both cost and time pressure to their content creation workflow. - Lack of a Unified, Easy-to-Use Tool
Dominique mentioned a lack of an all-in-one, beginner-friendly video creation platform that could fit seamlessly into a publishing workflow.
The Solution
Pictory provided Dominique and the Reset Media team with a simple, all-in-one solution that transformed their content production process. By turning articles into engaging videos in just a few clicks, Pictory eliminated the need for time-consuming manual editing and allowed the team to repurpose their written content effortlessly.
The built-in stock footage library removed the hassle and high cost of sourcing visuals from external platforms, streamlining everything into one affordable tool. This efficiency allowed them to produce more content, more quickly, and with far less effort.
The Results
With Pictory, Dominique could consistently publish high-quality videos across social platforms, boosting audience engagement, growing their follower base, and driving more traffic back to their main publications.
They have seen a clear uplift in both engagement and audience growth across Reset Media’s platforms. They’re seeing more followers, more subscribers, and more enthusiasm around their content compared to when they relied solely on text or image posts.
Not only is the video content drawing people in, but it's also driving them back to the main website to read full articles—boosting traffic and deepening reader interest in topics like electric vehicles and climate tech. In just a couple of months, video has gone from being a ‘nice to have’ to a central part of their content strategy, all without the need for expensive tools or a professional editor.