Using video marketing with some strategy and skill can help you grow your brand more than you know.
The reason for this is that people today love video content on all of their devices.
Streaming video content is a must for your company if you’re hoping to gain market share and compete in your industry.
Having a presence on YouTube is every bit as important for your search engine optimization (SEO) as any other step you can take.
When you create your video content, you need to make sure that you’re also incorporating logos and brand colors into your videos.
This creates brand awareness and helps people remember your company and want to interact with it again.
Pictory is a platform that streamlines your video creation process so that you can include graphics, audio, and every other detail that you need within minutes.
In this article you will learn the importance of brand video content, what you should include, and how Pictory can help you optimize it to the fullest.
Understanding Branding in Video Marketing
Video branding is a key piece of the puzzle if you want to succeed with your video marketing efforts. It’s easier than ever to brand your videos with the tools you have at your disposal.
Your brand is the emotional engine of your company that people resonate with.
It’s the difference between buying with you and making a purchase with other companies that sell the same products or services.
Learning to seamlessly incorporate your branding into your video marketing efforts helps you crack the code and win your consumers’ trust and attention.
What is Video Branding?
Video branding refers to the creation of video content that reflects your company’s values, while not necessarily serving as an overt advertisement.
We live in the age of YouTube, so putting out plenty of evergreen video content is a useful strategy.
With video branding, you can speak about topics that inform, educate, and entertain people without directly selling them anything.
This is important because you drum up plenty of equity and trust with your customers upfront.
After they have watched several of your videos, landing a sale becomes much easier, and they are likely to become repeat customers.
Make sure that you personalize your videos with logos and brand colors for any of your branded content.
A video with a logo creates new brand impressions every time someone watches your content.
A video with brand color furthers these impressions and creates a psychological and emotional response in the viewer.
Companies today are able to create videos in minutes that reflect their brand and hit the mark with their target audience.
The ability to pump out content that is optimized with your branding is a key way to win with your marketing strategies today.
Why is Video Branding Essential?
Video branding is essential first and foremost because video is the preferred form of content today.
Figure out what colors your intended audience will resonate with and use them consistently.
Enhancing Production Quality Through Custom Branding
You need to also put quality at the forefront with your branded videos.
This helps to establish you as an authority and will help your content hit the mark.
There are several steps you can take to make sure that this quality resonates with every piece of video content you create.
Importance of High-Quality Branded Videos
People today have plenty of options and short attention spans.
If your video quality is subpar, you’re not guaranteed to get a complete watch, let alone repeat watches or a sale.
The quality of your video content informs how the public perceives you, so make sure that you put your best foot forward with every piece of content that you create.
How Pictory Ensures High-Quality Branded Videos
Pictory has an abundance of features that will help you enhance production quality.
For instance, you can count on videos being produced with high-definition (HD) resolution.
This content will show up clearly and sharply on all devices.
The platform also allows for smooth transitions which help with the storytelling and overall presentation.
You can also add music, graphics, and so much more.
Additional Video Branding Techniques in Pictory
There are always some time-tested branding techniques that you can use when you create your videos.
These techniques will help you succeed with your video marketing.
Pictory has some of these techniques in the platform that will make your video branding even easier.
Customizing Fonts and Backgrounds
Make sure that your text matches your brand.
You can customize your fonts and backgrounds so that they fit the tone and theme of your brand.
Test out a variety of font templates and background designs until you find the ideal combination.
Incorporating Brand-Related Elements
You can also add brand-related elements that really sell your content.
These are qualitative things such as a winning slogan or a mascot that resonates with your crowd.
You can also include branded intros and outros to grow your familiarity and build on your brand identity.
Using Consistent Transitions and Audio
People need to always know what to expect when they watch your videos.
Make sure that your transitions are consistent, along with your audio choices and settings.
This helps you maintain a consistent brand style and prevents your content from becoming jarring to the viewer.
Case Studies of Successful Video Branding with Pictory
Every good company has some case studies of success that they can point to.
Pictory is no different. Here are a few case studies that show how small companies have gotten the most from this platform:
Pastor Andy
Churches have plenty of competition, both online and in-person.
Pastor Andy has taken his ministry online, offering over 60 courses.
He appreciated the expansive library of audio and video files, and the ability to quickly share snippets of church history and other important tidbits.
Andrew Low
Andrew Low is a business coach who got plenty of value from Pictory.
He uses Pictory to quickly and conveniently create story-based video content for his followers and students.
The ability to be vulnerable and share stories gave Low an edge on his competitors, and helps him thrive in a saturated market.
Conclusion: Brand Video at Its Best
Taking advantage of well-made brand video content can help your company more than you know.
Video branding helps you build awareness and establish an identity with your customers.
In today’s fast-paced digital world, where visual content has become the cornerstone of successful marketing and storytelling, creators are constantly on the lookout for platforms that offer both innovative tools and high-quality visuals. Pictory is collaborating with Getty Images, a preeminent global visual content creator and marketplace, to combine the cutting-edge AI capabilities of Pictory
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