How to Sell on Amazon with Online Video Editor Pictory AI in 2023

It’s no secret that Amazon Marketplace has dominated the online retail platform in recent years.

There are a reported 9.7 million sellers on the platform in 2023, with 1.9 million active sellers every month.

In this densely saturated industry, making your product stand out amongst the crowd is crucial to the success of your business.

It’s time to harness the power of Pictory AI, an AI-powered video creation platform that will revolutionize the way you present your products on Amazon.

According to a survey conducted in 2022, 89% of consumers found videos a convincing factor in their purchasing decision.

This highlights the impact a well-crafted video could have on your engagement and sales.

Imagine captivating your audience with stunning videos, showcasing the best features of your products, and telling your unique brand story.

Pictory AI can help you achieve all that and more, transforming your Amazon presence and driving your sales to new heights.

In this blog post, we will walk you through the process of creating an Amazon Seller Account, discuss the importance of video content in boosting sales, and explore how online video creation software Pictory AI can improve your selling journey.

We will also delve into creating product demonstrations, adding captions and voiceovers, using Pictory AI for Amazon FBA promotional videos, and more.

Short Summary

Create an Amazon Seller Account to take advantage of the platform’s resources and services.

Optimise Pictory AI for powerful tools that enhance product listings, create stunning videos, edit content to suit your brand needs and optimize metadata & keywords.

Increase brand visibility and boost sales by creating engaging visuals showcasing your story & customer testimonials.

Making an Amazon Seller Account

Creating an Amazon Seller Account is the first step towards unlocking the world of opportunities that await you on the platform.

To set up your account, you’ll need to submit your business information, including your name, address, and tax information, along with valid credit card and bank account details.

Having an Amazon seller account will grant you access to a substantial customer base, a broad selection of products, and a secure payment system.

Moreover, Amazon provides resources to assist sellers in managing their businesses, such as analytics, marketing tools, and video editing tools.

With an Amazon Seller Account, you’ll have everything you need to build a thriving business on the platform.

Why Video Can Help You Sell

In the digital age, video has emerged as a powerful medium for engaging customers and driving sales.

A 2023 survey found that 86% of marketing professionals were using video content to boost their brand, with 78% of those noticing an improved sales conversion rate.

With the increasing demand for visually engaging videos and video content, the AI video generator market is expected to reach a value of USD 2.17 billion by 2032.

AI video generators, like Pictory AI, make it easier than ever to create high-quality videos quickly and easily, even for those without prior video editing experience.

From transforming Zoom recordings into concise video clips to generating professional videos from text inputs, AI video generators are revolutionizing the way you create content for Amazon.

With AI video creation, in just a few minutes, you can create stunning videos using a video creation platform and video editing software.

Using software like Pictory AI means you can:

Edit videos

Create engaging video content

Produce visually appealing videos that will captivate your audience

Ultimately boost your sales

Don’t miss out on the incredible potential that video content offers for your Amazon product listings.

For an easy way to get started, check out our comprehensive guide on How To Write Amazing Video Scripts With ChatGPT and create great text to input straight into Pictory

Utilizing Pictory AI for Amazon Product Listings

Pictory AI is an AI-powered platform that helps to achieve a one-of-a-kind transformation.

It facilitates the conversion of long-form video and text content into short, branded videos for social media.

It offers a user-friendly interface, allowing even those with minimal video editing skills or experience to create professional-looking videos for various social media platforms.

Pictory AI can be employed to:

Produce shareable short videos using extended content, such as blog posts and scripts

Edit videos from text

Generate video highlights

Automatically add captions to videos.

If you utilize Pictory AI effectively, you can:

Save time in video creation

Increase the social visibility of your brand

Incorporate your logo

Customize colors and fonts

Add your own intro and outro

Pictory AI’s packages start at $19 per month, with the standard package providing you with the ability to make up to 30 videos per month and up to 10 hours of video transcription.

With Pictory AI, you have a powerful tool at your fingertips to enhance your Amazon product listings and boost your sales.

Enhancing Product Images

An essential aspect of optimizing your Amazon product listings is ensuring high-quality, visually appealing product images.

Pictory AI can help you create engaging visuals that capture your audience’s attention and improve your product images for better conversion rates.

To optimize product images for Amazon with Pictory AI, it is essential to place the product within the image frame in accordance with Amazon’s guidelines for visibility (minimum 85% coverage).

In addition to meeting visibility requirements, product images should:

Have a white background

Be the correct size

Be in the right format

Include descriptive alt text

Pictory AI’s software will ensure that your product images are optimized for Amazon’s platform and are more likely to catch the eye of prospective customers, increasing the chances of making a sale.

Creating Product Demonstrations

Product demonstrations are a powerful way to showcase the features and benefits of your products to potential customers.

Pictory AI’s features make it easy to create compelling product demonstration videos that effectively present your products and increase the likelihood of purchase.

To create product demonstrations, it is essential to:

Define your unique selling proposition

Demonstrate your personality and product knowledge

Emphasize key features

Edit the video with a video editing program

When creating product demonstrations, it’s crucial to focus on the customer’s narrative and promote the solution to the issue at hand.

Pictory AI enables you to:

Create captivating product demonstration videos that are tailored to your target audience

Showcase your products in the best possible light

Captivate potential customers and set your products apart from the competition

With all this software at hand, your video creation will captivate potential customers and set your products apart from the competition.

Add Captions and Voiceovers With Pictory AI Video Editing Software

Captions and voiceovers play a critical role in enhancing the overall quality and engagement of your videos.

With 85% of Facebook videos being viewed with the sound off, captions are essential on social media for ensuring that your video content remains accessible and engaging to a wide audience.

By utilizing Pictory AI, you can enhance the overall quality of your videos, ensuring that they are not only visually appealing but also provide clear and concise information to your viewers.

Captions and voiceovers can help to emphasize key points and ensure that your audience fully understands the message you are trying to convey.

With Pictory AI, adding captions and voiceovers to your videos has never been easier or more efficient.

Using Pictory AI for Amazon FBA Promotional Videos

Fulfilment by Amazon (FBA) is an important extra step to consider in your Amazon seller career.

In fact, it is estimated that 94% of Amazon sellers use FBA.

As an Amazon FBA seller, creating promotional videos for your products is an effective way to attract potential customers and boost your sales.

Pictory AI offers a user-friendly interface to create promotional videos for Amazon FBA products, enabling you to quickly and easily create videos that effectively showcase your products.

Crafting videos that look professional and help you stand out from the competition is easy when using the Pictory AI video creation process.

Pictory AI’s powerful video creation tools enable you to:

Generate videos that showcase your products in the best possible light

Attract potential customers and increase your chances of making a sale

Ensure that your videos stand out from the competition

Capture the attention of potential customers and drive them to take action

By using Pictory AI for Amazon FBA promotional videos, you can maximize the impact of your marketing efforts.

Showcasing Your Brand Story Through Video Creation

Your brand story is a key aspect of your business that sets you apart from the competition and helps to establish a connection with your audience.

Pictory AI will help you to create captivating videos that showcase your brand’s story and values, helping to build trust and loyalty amongst your customers.

With Pictory AI’s features, you have the tools at your disposal to create engaging videos that tell your unique brand story and resonate with your target audience.

Showcasing your brand story is an easy and effective way you can differentiate yourself from competitors and leave a lasting impression on potential customers.

With Pictory AI, you can create captivating videos that not only showcase your products but also tell the story behind your brand, helping to build trust and credibility with your customers.

Utilizing Pictory AI effectively allows you to create professional-looking videos that effectively communicate your brand story and values to your audience.

Highlighting Customer Testimonials

Customer testimonials are a highly effective way to build trust and credibility with potential customers.

They provide social validation for your product or service and can be a powerful tool in convincing potential customers to make a purchase.

With Pictory AI, you can create visually appealing videos that feature customer testimonials in a compelling and engaging manner.

Showcasing customer testimonials in your videos is an engaging way to you demonstrate the value of your products to potential customers.

It will also help to build trust and credibility, ultimately increasing the likelihood of making a sale.

Pictory AI for Amazon Influencers

Amazon influencers play a crucial role in promoting products on the platform, earning commissions through review videos and other content.

Pictory AI can help Amazon influencers create engaging content to boost their commissions by offering tools to create review videos and generate stunning visuals for their content.

With Pictory AI, Amazon influencers can create high-quality videos that effectively showcase the products they are promoting, increasing their chances of earning commissions and driving sales.

In addition to making review videos, Amazon influencers can also use Pictory AI to create engaging content for Print-on-Demand products, utilizing AI image generators such as Midjourney and Leonardo to generate unique designs.

With Pictory AI, Amazon influencers have a powerful tool at their disposal to create captivating content that drives their commissions and helps them succeed in the competitive world of Amazon.

Review Videos

Review videos are an invaluable resource for potential customers, providing them with the information they need to make informed purchasing decisions.

With Pictory AI, you can create informative and persuasive review videos that showcase your products, helping to drive sales and increase your revenue.

To create effective review videos, follow these steps:

Focus on the product: Make sure your video highlights the key features and benefits of the product you are reviewing.

Provide an equitable discussion: Give a balanced review, discussing both the pros and cons of the product.

Demonstrate your personality and product knowledge: Show your enthusiasm and expertise in the video to build trust with your audience.

If these steps are followed, you can create review videos that effectively showcase your products and facilitate the decision-making process for potential customers.

Pictory AI enables you to create high-quality review videos that captivate your audience and leave a lasting impression.

Emphasizing key features, keeping the video concise, and editing it with a video editing program will allow you to create review videos that not only inform potential customers but also persuade them to make a purchase.

With Pictory AI, creating persuasive review videos has never been easier or more efficient.

Tutorial Videos

Tutorial videos are an excellent way to educate customers on product usage and features, helping to drive sales and increase customer satisfaction.

Pictory AI makes it easy to produce helpful tutorial videos that provide clear and concise information on how to use your products effectively.

Importantly, tutorial videos can showcase the full potential of your products and ensure that customers understand how to get the most out of their purchases.

With Pictory AI, you can create tutorial videos and training videos that demonstrate the features and benefits of your products in an engaging and easy-to-understand format.

By providing step-by-step instructions and showcasing the product in action, you can create tutorial videos that educate customers and help them make the most of their purchases.

With Pictory AI, creating informative and helpful tutorial videos is a breeze.

Optimizing Your Videos for Amazon with Pictory AI

To ensure your videos are optimized for Amazon’s platform, it’s crucial to pay attention to video length, format, and SEO practices.

Pictory AI can help you achieve the ideal video length and format for Amazon product listings, allowing you to create videos that are tailored to the platform and captivate potential customers.

With its detailed and customizable editing suite, you can also use Pictory AI to optimize your videos for search engines by incorporating proper metadata and keywords.

This will help to increase the visibility of your videos on Amazon, making it easier for potential customers to find your products and ultimately boosting your sales.

With Pictory AI, you can ensure that your videos are optimized for Amazon and are more likely to capture the attention of prospective customers.

Video Length and Format

Understanding the ideal video length and format for Amazon product listings is crucial for creating content that resonates with potential customers.

Generally, shorter videos are more likely to capture viewers’ attention and are thus more effective for product listings.

Pictory AI allows you to trim and edit videos to the desired length, as well as convert them to the appropriate format, ensuring that your videos are tailored to Amazon’s platform.

By creating videos that adhere to Amazon’s requirements for video length and format, you can ensure that your content is engaging and effectively showcases your products.

With Pictory AI, you have video editing tools at your disposal which enable you to create videos that are optimized for Amazon.

This, in turn, helps you to stand out from the competition and drives your sales to new heights.

SEO and Metadata

Optimizing your videos for search engines is a critical component of ensuring their success on Amazon.

Proper metadata and keywords can help increase the visibility of your videos, making it easier for potential customers to find your products and ultimately boosting your sales.

Using Pictory AI ensures that your videos are optimized for search engines and are more likely to capture the attention of prospective customers.

In addition to metadata and keywords, it’s also essential to consider other SEO practices such as optimizing titles and meta descriptions and incorporating schema markup.

Through effective implementation of these SEO practices, you can further improve the visibility of your videos on Amazon and drive more traffic to your product listings.

With Pictory AI, optimizing your videos for search engines has never been easier or more efficient.

Understanding Key Metrics

Tracking the performance of your videos is essential for making data-driven decisions and refining your content strategy.

Analytics tools allow you to monitor the performance of your videos, providing detailed insights into views, engagement, and conversions.

To measure the success of your Amazon videos, it’s important to monitor key metrics such as:

Viewable impressions

View-through rate (VTR)

Viewable click-through rate (vCTR)

5-second views

5-second view rate

These metrics provide valuable insights into the performance of your videos, helping you to understand what resonates with your audience and what can be improved.

By keeping an eye on these key metrics, you can make data-driven decisions to optimize your videos and ensure that they are effectively showcasing your products and driving sales.

There are several online platforms that can help you with strategic planning and checking your content’s performance.

Videos created on Pictory can be automatically uploaded to Hootsuite through its Hootsuite integration.

From there, Hootsuite can help you to schedule and upload content, whilst also tracking key performance metrics on several platforms.

Check out our article How To Use Social Media Data to Increase Your Brand Reach for more tips on how to optimize your strategy across multiple platforms!

A/B Testing and Iteration

A/B testing and iteration are essential components of refining your Amazon videos and increasing their effectiveness.

Iteration allows for ongoing refinement and optimization of your content, while A/B testing involves evaluating two versions of a webpage or app to determine which one yields the best results.

By employing A/B testing and iteration with the help of Pictory AI, you can continually enhance your Amazon videos.

The video editing software makes it easy to create multiple videos automatically that are similar enough to represent the same brand, whilst different enough to cater for different social media platforms and audiences.

This process allows you to:

Identify which elements are most effective in achieving your business objectives

Use this knowledge to improve your content

Optimize your videos for maximum impact

Stand out from the competition

Drive sales on Amazon

Summary

In conclusion, Pictory AI is a powerful tool that can revolutionize your Amazon product listings, helping you to create engaging videos that showcase your products, tell your brand story, and drive sales.

With its user-friendly interface and AI-powered features, Pictory AI allows you to create professional-looking videos that resonate with your audience and set your products apart from the competition.

You can unlock the full potential of your business on Amazon, captivating potential customers and driving your sales to new heights, when using Pictory AI for your Amazon product listings.

Don’t miss out on the incredible potential that Pictory AI offers for the success of your business on Amazon.

Get started with a FREE Pictory account and transform your business today!

Frequently Asked Questions

Can Pictory video clips be monetized?

Yes, monetizing Pictory videos is a viable option for many content creators as it offers them the opportunity to leverage AI-generated content and reach wider audiences.

However, it is important to ensure that all content adheres to monetization guidelines in order to maximize potential earnings.

Can I use Pictory for free?

Yes, you can use Pictory for free by signing up for the free trial offered on the pricing page.

This trial period gives you access to all features of Pictory AI and helps you to create up to three video projects without any financial commitment.

What does Pictory AI do?

Pictory AI harnesses the power of artificial intelligence to automatically create short social media videos from text and video content.

It enables businesses to quickly and easily generate effective, engaging visual content that captivates audiences.

Pictory AI can quickly and accurately create stunning videos that are tailored to the needs of businesses.

It can create videos from text, images, and videos, allowing businesses to quickly and easily create videos.

How does Pictory create videos?

Pictory is an impressive tool that makes it easy for organizations to enhance their videos with captions, transcripts, and audio, using AI video creation.

For example, if creating a video from a pre-existing script, start by inputting the script or URL.

Pictory’s AI engine automatically selects the best summary sentences for your final video.

You can add or remove sentences that you wish to include in your final video.

Pictory’s AI engine automatically selects the best images and video footage representing the summary sentences.

Pictory offers over 3 million visuals that are royalty-free and licensed from various sources.

You can easily change these visuals with a single click and even use your own assets.

It also offers a Highlights feature that allows users to quickly create short clips from long videos for social media posting and integrates with Hootsuite to enable scheduled sharing on social media.

In short, Pictory enables fast and effective video customization.

What are some key features of Pictory AI?

Pictory has a wide range of features to suit all creator needs.

The platform offers a range of tools, including automated video editing, custom video templates, and a library of royalty-free music and sound effects.

Services Pictory offers include:

Script to Video creation

Blog to Video creation

Video Editing using text

Creating video highlight reels

Auto captioning videos

Auto summarizing long videos