It can be difficult to create original, exciting video content at the pace the social media industry demands.

82% of global internet traffic in 2022 came from video content.

statistic infographic - 82% of global internet traffic in 2022 came from video content.

To keep up with this need for video, you need a quick, cheap, and most importantly easy way to produce quality videos at scale.

Pictory is your ultimate solution for creating professional videos without any technical skills or editing experience.

Pictory home page

Our platform offers a wide range of tools, from auto-captioning and transcribing to a huge library of free visual and audio content, all available at your fingertips.

Pictory effortlessly bridges the gap between ease of use and professional-grade features, combined in a free online video editor.

 

Create Videos from Text

Pictory’s advanced AI gets your content working for you by automatically turning your scripts/newsletters/social posts into engaging videos.

Get Started For Free!
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TL;DR

How To Turn Your Content Into A Video With Pictory AI

Pictory makes the video content creation process look easy.

And there are plenty of ways you can transform your content using the different features available on the site:

Script to Video

With Script To Video, you can turn existing text, such as emails, social media posts, transcripts, etc. into AI-powered video.

Picrtory script to video feature

Copy and paste your existing text or write directly into the script editor.

pictory script to video feature - script editor

Pictory will translate your script into a storyboarded video, complete with stock footage and captions.

No more hours spent finding graphics to match your text and painstakingly editing scene by scene; Pictory does it in seconds.

This is a great option for turning educational materials or guides into engaging video content.

Article to Video

Upload published blog posts or articles into Article to Video from a URL.

pictory article to video

Let our AI select the standout moments to be converted into video, or easily reorder and select your own.

pictory article to video feature - article editor, ai selection

Then, let Pictory match the keywords with royalty-free stock footage, ready to be customized and branded.

pictory free stock footage

Visuals to Video

Visuals to Video allows you to upload existing video, audio, or images, and transform them into a carousel of your work, perfect for portfolios or social media.

This is a great option when you want to create product videos at scale, easily uploading your product photos, and letting Pictory fill in the blanks with stock footage.

pictory visuals to video feature

Once the video has been created, you can add captions and voiceovers to every scene for a professional video in minutes.

Edit Video Using Text

With Edit Video Using Text, our software automatically transcribes videos you upload, perfect for creating professional content from webinars or other video software.

pictory edit videos using text feature

You can also ask the AI to remove any pauses or filler words and remove whole sentences at the click of a button.

pictory edit videos using text feature - remove filler words and pauses function

From there choose one of our premade templates or create your own, choose the aspect ratio that suits your needs (16:9 for most Youtube videos, 9:16 for shorts, 1:1 for Instagram), and let Pictory work its magic!

pictory templates, edit videos using text, personalised templates

We’ll storyboard your video, automatically caption it, and highlight keywords and scenes, but you’re free to customize any project to your liking.

It’s that simple!

Features to Love in Pictory

There’s a lot to love about Pictory, but what truly sets it apart are its exceptional features.

Some of the key features of Pictory include:

With plenty more advanced features to explore, Pictory has everything you need to take your videos to the next level.

User-friendly Interface

Pictory is designed to be simple and intuitive, making it super easy for anyone to create professional-looking videos with minimal effort.

With its drag-and-drop interface, you can quickly and easily move elements around, making video editing simple and fun.

pictory elements feature, move/resize and adjust elements feature

For example, add or remove scenes easily in the Article to Video format by selecting or deselecting sentences from your auto-transcribed source article.

pictory add or remove scenes easily in the Article to Video format

All of our tools can be automated, allowing you to add professional voiceovers and subtitles with just a few clicks.

And you don’t need any technical skills to use them.

Wide Range of Editing Tools

Pictory is not just about ease of use, it’s also about giving you the power to create your own footage and stunning videos.

That’s why it offers a wide range of video editing tools, including filters, video transitions, and effects to enhance your videos.

Pictory video transitions

Whether you’re looking to add text, other music clips, and voice-overs to your videos, or adjust the color, contrast, and brightness, Pictory has got you covered.

Customizable Templates

Pictory’s library of pre-made video templates can be easily customized to match your brand and style, saving you the time and effort of starting from scratch.

Pictory's library of pre-made video templates

These templates can be stored in your Pictory account, allowing you to quickly start with your unique template when starting another project.

And it’s not just about saving time and resources.

Using customizable video templates, also allows you to maintain a consistent look and feel across all your videos, which is crucial for brand recognition.

These can be customized with personal intro and outro scenes and can incorporate your brand logo on every scene of the video if desired.

Plus, with a variety of video templates here to choose from, you’re sure to find one that suits your needs, whether you’re creating promotional videos, explainer videos, product demos, training videos, or anything else you could think of.

Advanced Editing Tools Made Easy With Pictory

While Pictory is incredibly user-friendly, it doesn’t compromise the quality of its features.

It offers a host of advanced video editing tools, that make it easy for anyone to create polished, professional-quality videos.

Whilst the premium plans offer more content and customization, the free trial gives users access to a library of stock video content and plenty of additional features to start creating stunning videos.

So whether you’re a beginner or a pro, you can easily use these tools to enhance your videos and make them truly stand out.

How to Add Music and Voice Over to Your Video With Pictory

Pictory hosts a vast library of music tracks that can be applied to your project through the audio tab on the left-hand side of your project.

In the background music section, you’ll be able to explore our library of free-to-use music, either by searching for a specific track, or by using the filters.

Pictory hosts a vast library of music tracks

You can filter your selection down by Mood, Purpose, Genre, Duration, or a combination of these!

Mood, Purpose, Genre, Duration - pictory music library

Under Voice Over, you’ll find our selection of AI voice-over tracks, in both male and female voices and a variety of accents.

pictory standard AI voice-over tracks

Premium and Teams plan users also have access to over 50 of ElevenLabs hyper-realistic AI voices, to elevate your video even further.

Premium and Teams plan users also have access to over 50 of ElevenLabs hyper-realistic AI voices

When applied, these will read out the captioning applied to your scenes and you can also adjust the speed of the voiceover if necessary.

If you’d rather have your own voice in your video, you can either an existing audio file, of either music or voice-over or record a voice-over directly into each scene!

upload an existing audio file, of either music or voice-over, or record a voice-over directly into each scene!

Have fun trying a few different things, and see what works best for your project.

Automatic Visuals Made Possible with Pictory

As well as a music library, Pictory boasts a vast library of licensed stock videos and images that can be utilized to enhance your project.

If using Script to Video or Article to Video, you can select to auto-add visuals to your project.

When creating a storyboard, our AI will search the highlighted keywords and apply a relevant visual to each scene of the project.

Script to Video or Article to Video, AI will search the highlighted keywords

However, if these don’t fit your vision initially, navigating to Visuals in the left-hand bar will unlock our full library to you, where you can also upload your own visuals into the project.

By selecting the relevant scene at the bottom of your project, you can easily swap visuals scene-by-scene at the click of a button.

selecting the relevant scene at the bottom of your project, you can easily swap visuals scene-by-scene

You can also link scenes together to carry visuals throughout multiple scenes.

With millions of visuals available to all tiers of subscription, you’re completely free to take as much or as little time as you like playing with different options!

Subtitles and Captions – Automatic With Pictory

One of the standout features of Pictory is its AI-powered tool that automatically transcribes and captions your videos.

This not only saves you time but also ensures that your videos are accessible to a wider audience, including those who are hearing impaired or prefer to watch videos with the sound off.

When uploading any article or text to a project, Pictory automatically captions scenes using the highlighted text and transcribes uploaded audio and video content.

In Edit Video Using Text, you can easily replace words in the auto-transcription to quickly correct any spelling errors throughout the piece.

Edit Video Using Text, you can easily replace words in the auto-transcription

However, bear in mind that changing any words in your captioning will not change the finished video unless you are deleting sections in the editor.

Once your project is story-boarded you can go into scenes and reorder, delete, or edit the text within them.

Text changed in the storyboard will automatically change in the scene captioning and change any AI voice-over.

Text changed in the storyboard will automatically change in the scene captioning and change any AI voice-over.

You can also add headings and text directly to scenes through the Text tab, but these will not be read out by any added voice-over.

Tips for Getting Started with Online Video Editor Pictory

But knowing the features of Pictory’s AI video editing software is just the first step.

The real magic happens when you start using them to create your AI-generated videos.

To help you get started with the best online video editor, here are some tips for diving into the world of online video editing with Pictory.

Plan Your Video Projects

Before you start editing or creating videos, it’s important to have a clear plan for your video creation project.

Here are the steps to follow.

  1. Hone in on the video’s core message.

  2. Understand your target audience.

  3. Define the desired business outcome or objective.

Think PAO when creating work for a quick way to ensure your content is aligned with your wider content and business objectives.

PAO infographic, The P.A.O Principle; P - Purpose, A - Audience, O - Outcome

By planning these elements, you can ensure a smooth editing process and a final product that meets your goals.

Also, remember to organize your media assets before starting.

This includes gathering all necessary videos, images, and audio files, and organizing them into folders for easy access.

But Pictory makes it easy to upload extra files at any point during your project, just in case you forget something!

Pictrory, upload extra files at any point during your project

Having all your materials ready and organized will save you time and make the editing process more efficient.

Forget About Learning Basic Editing Techniques

Once you’ve planned your video project, it’s time to dive into the video editing process.

While other editing software platforms may need you to be familiar with cutting, trimming, and arranging video clips, Pictory takes all the stress out of these steps.

Drag and drop scenes in your storyboard to reorder them effortlessly, and you can change the scene duration of an individual scene or all scenes in just a few seconds.

Drag and drop scenes in your storyboard to reorder feature

Don’t just settle for the basics though.

Pictory offers a wide range of advanced video editing tools, that you can use to enhance your videos.

Some of these tools include:

There’s plenty to explore and learn in Pictory.

Experiment With Different Tools and Effects

Finally, don’t be afraid to experiment with different tools and effects.

Try out different combinations to see what works best for your video or project.

Remember, video editing is as much an art as it is a science.

So let your creativity flow and have fun experimenting with different tools and sound effects here.

With Pictory, the possibilities are endless, and the only limit is your imagination.

Summary

With platforms like Pictory, anyone can create high-quality content, and edit and upload engaging videos, with ease.

Pictory is the best AI video generator for content marketers right now, with a user-friendly interface, a wide range of simple editing tools, and advanced features to help you create stunning videos in minutes.

Pictory has everything you need to create amazing videos whether you’re a beginner or a professional.

So why wait?

Dive into the world of online video editing with Pictory for FREE today and unleash your creativity!

Pictory is the best AI video generator for content marketers, home page, pictory website

Create Videos from Text

Pictory’s advanced AI gets your content working for you by automatically turning your scripts/newsletters/social posts into engaging videos.

Get Started For Free!
No Credit Card Required

FAQs

What types of content can be converted into videos using Pictory?

If you can dream it, you can do it!

Think brand new scripts, that top converting blog from last quarter, your favorite Facebook page interactions, your webinar recordings, I could go on.

If it’s exciting text or video, we can turn it into even more engaging, converting video content.

Why choose Pictory over other AI video editors?

Other video editors might have AI avatars or cute animations, but by focusing on one feature, they’re neglecting the powerful package of an all-round AI video generator.

We think about our AI videos from start to finish, giving you tools for, and control over, every step of the video creation process.

The result? Quick, personalized, and engaging video.

Can I integrate my branding elements into videos made with Pictory?

Absolutely! In the branding tab of our storyboard editor, you can add intro and outro scenes, logos, branding, and even your business’s signature jingles and voices.

And, with customizable templates that you can save to your account, building a quick and accessible brand deck is easy in Pictory.

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