“Time is of the essence. The quality of the video and the short time to make it is what I like about Pictory.”
Key Results:
400%
Productivity improvement in video production
250%
Increase in engagement
See what Pictory can do for you
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In this inspiring story, we explore the incredible journey of how AI video creation enabled us to connect with Pat McKeown from Dam Easy Flood Barriers.
The Challenge
Pat faced several challenges before using Pictory:
- Time constraints – Pat didn’t have hours to spend creating videos, yet needed high-quality, professional outputs for global audiences.
- Ineffective alternatives – relying on PDFs or long documents (e.g., 24-page manuals) wasn’t engaging; distributors and customers were unlikely to read them.
- Difficulty producing professional videos quickly – creating polished videos with visuals, captions, voiceovers, and music would normally take significant effort and editing skills.
- Need for localisation – since Dam Easy Flood Barriers sells in 70 countries, they needed a way to adapt content with appropriate accents or languages, which was challenging without flexible tools.
- Engagement concerns – attention spans are short, so long videos weren’t effective; they needed a way to quickly produce lots of short, snappy videos.
The Solution
Pictory gave Pat a fast, simple way to create professional-quality videos without needing hours of editing or technical expertise. Instead of relying on long, unread PDFs or time-consuming video production, he can now turn scripts into engaging two-minute videos in just 20–30 minutes, complete with visuals, captions, background music, and voiceovers tailored to the target market.
This allows Dam Easy Flood Barriers to produce multiple short, snappy training and product videos that keep audiences engaged, adapt easily for international distributors with local accents or languages, and deliver far greater impact than static documents—all while saving Pat the time he didn’t have to spare.
The Results
With Pictory, Pat was able to consistently produce polished, professional videos in as little as half an hour, instead of spending hours on production. This meant he could create many more short, two-minute videos that matched modern attention spans and kept distributors and customers engaged.
The videos also replaced long, 24-page PDFs that few people would read, making training and product education far more accessible and impactful. On top of that, Pat could tailor each video to international markets with local accents or languages, helping Dam Easy Flood Barriers strengthen its global reach and generate positive reactions from audiences in over 70 countries.
