Larry transformed his video training in a fraction of the time

Larry Dorion, Sales Enablement Expert, shares his top sales enablement strategies using Pictory, a game-changing tool that can revolutionize your sales approach. This is how Pictory has transformed his business.

The Challenge

Larry faced several challenges before using Pictory:

• Time-Consuming Production Process
  Larry used tools like Camtasia and Pinnacle, which required multiple manual steps—creating PowerPoints, taking screenshots, doing animations, recording voiceovers, syncing timing, and then exporting. A 5-minute video could easily take over an hour to complete.
• Heavy Manual Editing
  Each piece of media (like screenshots or JPEGs) had to be manually dropped in and timed to the narration. Adjusting the visuals to match voiceovers was tedious and required close attention to syncing.
• Limited Scalability for Multiple Modules
  For his sales enablement project, Larry needed several short videos (3–5 mins each). Using traditional tools made this impractical, as the cumulative time to produce these would be massive.
• Lack of Visual Storytelling Support from Tools
  Traditional editors didn’t offer automated content suggestions or relevant visuals. Larry had to source or design imagery himself, limiting creativity and slowing production.
• Inefficient for Kinesthetic/Visual Learners
  His previous videos lacked dynamic visuals that catered to salespeople who learn better through engaging, visual content. This weakened the impact of the learning materials.
• Dependence on Voiceover Recording
  Even though Larry has 20+ years of voiceover experience, recording, editing, and syncing his voice manually was still a bottleneck, especially when trying to scale or iterate quickly.
• Lack of On-Demand Learning Flexibility
  Live virtual sessions or static documents didn’t offer the interactive, asynchronous experience Larry wanted for sales learners—he needed a fast way to mix video into varied learning methods.

The Solution

Pictory helped Larry overcome the major bottlenecks he faced in traditional video creation by streamlining and automating the entire production process. Instead of spending over an hour per video using tools like Camtasia - where he had to manually create visuals, record and edit voiceovers, and sync everything together - Pictory allowed him to produce high-quality, professional videos in a fraction of the time.

The platform’s AI functionality read his narration scripts and automatically pulled relevant video clips that matched the tone and content, reducing the need for manual sourcing and editing. This not only saved time but significantly improved the visual storytelling aspect of his content, making it far more engaging for kinesthetic and visual learners—especially important in sales enablement training.

Another benefit was he no longer had to rely solely on his voiceover work; instead, he could use AI voices with the right tone and energy, saving even more time while still delivering a polished end product. Ultimately, Pictory empowered him to scale his video creation efforts without compromising quality, and even played a direct role in helping him land an interview—when he used it to create a tailored sample video for a recruiter that showcased his capabilities.

The Results

Larry shared a compelling example of a specific result he gained from using Pictory. While job hunting, he was speaking with a recruiter who asked for his resume and cover letter. Instead of sending just static documents, Larry offered to share a sample of his work and used Pictory to create a dynamic training module video, complete with a narration script, visuals, and timestamps.

He tailored the video to the company he was applying to, showcasing his skills in sales enablement. The recruiter was so impressed by the quality and clarity of the video that he fast-tracked Larry to an hour-long interview with the hiring manager the very next day. This result demonstrated not only the power of video in making a strong first impression but also how Pictory helped Larry stand out professionally in a competitive hiring process.