Pictory is like having a virtual marketing assistant

Henriette, founder of Egenscan, highlights the significant benefits of using Pictory for efficient, cost-effective, and engaging video marketing, which enhances startup productivity and social media presence without the need for extensive resources.

The Challenge

Henriett faced several challenges before using Pictory:

• Lack of Time for Video Creation
  As a startup founder, Henriette had to juggle multiple roles (tech, marketing, operations) and didn’t have time to create videos manually.
• No Dedicated Marketing Team
  She didn’t have a marketing team to help with content creation, so everything had to be done herself.
• Difficulty Creating Videos with Other Tools
  Tried using Canva for videos but found it too time-consuming.
  Appreciated Canva’s image options but found the video creation process too long and impractical.
• Needed an Easier Way to Promote Her Business
  Wanted to engage potential customers via social media but struggled with content creation.  She primarily relied on text-based posts, which didn’t generate as much engagement as video posts.
• Needed a Cost-Effective Solution
  As a startup, hiring a marketing team was not an option, so she needed a tool that could automate video marketing affordably.

The Solution

Pictory provided Henriette with a time-saving and cost-effective solution for her startup’s video marketing needs. As a founder juggling multiple roles, she struggled to find the time to create engaging videos.

With Pictory’s AI-powered automation, she could now generate high-quality videos in just minutes, allowing her to focus on other critical aspects of her business.  Pictory’s ease of use and integrated media options eliminated that hassle, making it possible for her to produce content quickly and efficiently.

The Results

Without a dedicated marketing team, Henriette needed a tool that could help her promote her business without requiring extensive manual effort.

Pictory enabled Henriette to produce professional-quality videos at scale, helping her maximize social media impact while saving both time and money.

The platform became her virtual marketing assistant, ensuring that her business could compete effectively in the digital space without the overhead of a full marketing team.