Creating professional videos consistently can be challenging, especially if you publish content regularly across multiple platforms. Pictory solves this with two powerful features that speed up production: video templates and video layouts. Templates allow you to start with pre-designed, ready-to-edit video structures, while layouts help you format text and visuals cleanly inside any Text to Video workflow.

Together, these features help creators, marketers, agencies, and educators build high quality videos at scale without design experience or manual editing.

This guide explains what video templates are, how layouts work, where they appear in Pictory, and how each feature contributes to fast, professional video creation.

What Are Video Templates in Pictory?

Video templates are pre-designed, fully editable video projects available in Pictory. Instead of starting from scratch, you can choose a template with:

Prebuilt scenes
Professional visual styles
Text placement
Music and pacing
Transitions and animations

Templates are ideal when you want to create:

Short promotional videos
Quick social media posts
Announcements
Brand messages
Educational or informational clips

You can browse available template styles through the main template library:
https://pictory.ai/video-templates-page

Once you load a template into the AI Video Editor, you can replace visuals, update text, insert your branding, or change the layout entirely.

Why Video Templates Matter for Content at Scale

Templates save time because they eliminate repetitive design work. Instead of deciding:

How scenes should be structured
Where text should appear
What animations to use

You can begin with a polished, prebuilt layout and focus on messaging.

Templates allow you to produce:

Multiple videos with consistent branding
Campaign assets faster
A full content series with matching design
Daily social clips or weekly educational content

Because templates are editable, they work for both quick productions and high volume content schedules.

What Are Video Layouts in Pictory?

Layouts define how on screen text and visuals are arranged inside a scene. They appear inside the Text to Video workflows such as:

These layouts help shape your scenes professionally without needing manual design.

Examples of layout types include:

Full screen media with captions
Media on left, text on right
Media on right, text on left
Lower third text blocks
Sidebars
Split screen formats
Text driven scenes
Hybrid image/text styles

Layouts instantly adjust:

Text placement
Font styling
Visual hierarchy
Caption positioning
Visual emphasis

This helps your video look modern and consistent.

How Layouts Work in the Text to Video Journey

When you create a video from a script, idea, or URL, the layout system shapes every scene. Here is how it fits into each workflow.

1. Idea to Video

In the Idea to Video workflow, layouts turn short prompts into clean, structured scenes. After AI generates the script, layouts add:

Headline areas
Bullet structures
Visual framing
Professional formatting

2. Script to Video

In Script to Video, layouts break your script into scenes and apply consistent formatting so your video feels coherent from start to finish.

3. Text to Video

The classic Text to Video journey lets you apply layouts that control:

Caption position
Scene style
Where visuals appear
Reading flow

This gives you a polished video without graphic design skills.

4. Blog to Video and URL to Video

For long form content like blog posts and articles, layouts help structure the extracted text into digestible chapters.

Blog to Video: https://pictory.ai/blog-to-video
URL to Video: https://pictory.ai/url-to-video

Layouts break text heavy content into visually clear segments, making long content easier to consume.

Templates vs Layouts: What’s the Difference?

Templates and layouts work together but serve different purposes.

Templates

Entire video projects
Pre-designed scenes
Fastest way to build videos
Best for quick posts and campaigns
Available in the template library

Layouts

Individual scene structures
Used during Text to Video workflows
Allow script driven videos to look professional
Adjust styling and text placement
Best for long form or narrative videos

Think of templates as “ready-made videos” and layouts as “tools that structure each scene.”

How Templates and Layouts Help You Create Content at Scale

Both features together allow teams and individuals to produce large volumes of professional content quickly.

1. Consistency

Brand kits, reusable scene formatting, and pre-designed sequences keep visuals aligned.

2. Speed

Templates provide immediate starting points. Layouts automate the design of every new scene.

3. Flexibility

You can adjust layouts or override templates at any time in the AI Video Editor.

4. Team Efficiency

Teams can standardize video output without relying on video editors or designers.

5. Multi-Platform Output

Templates and layouts help produce:

Wide formats for YouTube
Square formats for ads
Vertical formats for Reels, Shorts, and other short video content

6. High Volume Production

Ideal for:

Weekly blog repurposing
Product update videos
Educational series
Daily social clips
Event recaps
Training material
Internal communications

With Pictory, volume does not compromise quality.

How To Use Video Templates in Pictory

Open the template library:
https://pictory.ai/video-templates-page
Choose a template that matches your video goal
Load it into the AI Video Editor
Replace visuals, text, and audio
Add your brand kit
Export a ready to publish video

Templates are especially useful for creators who want fast, consistent content.

How To Use Layouts in Pictory

Layouts appear automatically while building videos in:

Text to Video
Script to Video
Blog to Video
URL to Video
Idea to Video

To use layouts:

Generate your script
Let Pictory create scenes
Open the Styles or Layouts panel
Choose your preferred layout style
Preview how your text and visuals reposition
Save or adjust per scene

Layouts give you the control to design every scene without manual editing.

FAQs About Video Templates and Layouts