5.8 million videos were created with Pictory in the last year alone.
Demand for AI-powered video is accelerating. Businesses everywhere are looking for faster, smarter ways to create content without hiring production teams or building complex tool stacks.
More AI power.
More creative control.
More flexibility.
More ways to create.
Today, we are launching Pictory 2.0. A complete evolution of our AI video platform designed for anyone who wants to create professional videos without filming, editing software, or studio production.
Pictory 2.0 brings avatars, generative AI visuals, advanced editing, interactive hosting, and brand control together in one seamless platform.
If you are exploring AI video tools, comparing platforms, or looking for a smarter way to create content at scale, this is the upgrade you have been waiting for.
You told us what you wanted. We built it.
A New Standard for AI Video Platforms
Pictory 2.0 brings every major capability into one subscription and one workspace.
Marketers.
Learning and Development teams.
Educators.
Founders.
Creators.
Enterprise teams.
You can now script, generate, edit, brand, host, and distribute videos from a single provider.
“Businesses told us they wanted one place to create, manage, and deliver interactive video. Pictory 2.0 makes that possible,” said Vikram Chalana, Co-founder and CEO of Pictory. “With the introduction of Pictory Central, we are unifying interactivity, hosting, and creation. Teams can now use Generative AI and avatars to turn ideas into branded, presenter-led interactive videos and publish them at scale.”
This is not just an upgrade. It’s a complete evolution of AI video creation.
Full Creative Control Is Here
AI video creation has evolved quickly. But most tools force you to choose.
Avatars or editing flexibility.
AI visuals or brand control.
Hosting or creation.
Pictory 2.0 changes that.
Now you can:
- Generate scripts with AI
- Create videos from text, audio, URLs, or PowerPoint
- Use consistent AI avatars
- Generate custom visuals with AI
- Edit scenes with full control
- Apply brand kits automatically
- Host interactive videos
- Export to your LMS
All inside one platform.
Whether you are a marketer, course creator, business owner, HR leader, or content team, Pictory 2.0 gives you complete ownership of your creative process.
AI Avatars With Consistent Characters
One of the most requested features is here.
With Pictory 2.0, you can create videos using AI avatars that act as consistent, professional on-screen presenters.
Why this matters:
- No camera required
- No actors required
- No re-recording
- No studio costs
- Consistent presence across every video
Your avatar becomes a recognizable extension of your brand.
Use avatars for:
- Product explainers
- Training modules
- Onboarding videos
- Internal communications
- Sales enablement
- Social content
And because everything lives inside Pictory, you can combine avatars with AI generated visuals, branded layouts, subtitles, and interactive elements.
This puts Pictory on a true level playing field with leading AI avatar platforms — without forcing you to leave your editing environment.
AI Studio: Generate Custom Images and Videos Instantly
Stock footage has limits.
AI Studio removes them.
With Pictory 2.0, you can generate custom AI images and AI video clips directly inside your workflow using simple prompts.
Need a futuristic office scene?
A stylized illustration?
A niche industry visual that does not exist in stock libraries?
Create it instantly.
Then:
- Add it directly to your scene
- Save it to your library
- Download it for reuse
You are no longer constrained by what exists. Your ideas become visual assets on demand.
This is generative AI built into your video creation platform — not bolted on as a separate tool.
AI Script Generator Built Into Your Dashboard
Great videos start with great scripts.
Pictory 2.0 includes an enhanced AI Script Generator directly on your dashboard so you can go from idea to structured script in seconds.
Generate:
- Marketing videos
- Course content
- YouTube scripts
- Social media videos
- Product demos
- Explainer videos
Provide a topic or goal, and AI drafts your script. Then refine it using built-in editing tools to adjust tone, length, and clarity.
No blank pages. No separate writing tools.
This dramatically accelerates the AI video creation process from day one.
Turn Anything Into Video
Pictory 2.0 is built for flexibility.
You can create videos from:
Text to Video
Paste your script and let AI generate scenes, visuals, and voiceovers.
URL to Video
Turn blog posts and web pages into structured, shareable videos.
PPT to Video With PowerPoint Plugin
Convert presentations into professional videos in minutes. Use speaker notes for narration and let AI build the storyboard automatically.
Audio to Video
Upload a podcast or voice recording. Pictory transcribes it, matches visuals, and creates scenes automatically.
No matter how your content starts, Pictory transforms it into polished video.
Advanced Editing Without Complexity
Unlike simple AI generators that lock you into rigid templates, Pictory gives you control.
Inside the editor, you can:
- Adjust scene structure
- Replace visuals
- Modify text
- Add overlays and elements
- Animate text
- Change layouts
- Customize subtitles
- Add music and voiceovers
You get AI speed with real editing flexibility.
This is where Pictory stands apart from many AI video tools that sacrifice control for automation.
Brand Kits: Automatic On-Brand Video
Consistency builds trust.
With Brand Kits, you can define:
- Logo
- Brand colors
- Fonts
- Style presets
Apply your brand kit once, and every video aligns with your visual identity automatically.
No manual styling. No inconsistencies. No off-brand exports.
For agencies and growing companies, this ensures scalable, repeatable video production.
Pictory Central: Interactive Video Hosting Built In
Most AI video platforms stop at creation.
Pictory goes further.
With Pictory Central, you can:
- Add automatic chapters
- Insert AI generated quizzes
- Add call to action buttons inside video
- Host and stream reliably
- Export SCORM for LMS platforms
Now your AI videos can become interactive learning experiences.
You can create, host, engage, and track performance without leaving the platform.
For training teams and course creators, this is a major competitive advantage.
One Platform Instead of Five
Many teams trying to create AI videos today end up juggling:
Script writing tools
Avatar platforms
AI image generators
Video editors
Hosting services
LMS exports
Pictory 2.0 brings it all together.
From concept to interactive delivery — in one system.
That means:
- Faster production
- Lower costs
- Fewer integrations
- Less technical friction
- More creative control
Built for Anyone Creating AI Videos
If you are searching for:
AI video generator
AI avatar platform
Text to video software
Video creation with AI
AI training video tools
AI marketing video platform
It combines the power of generative AI, avatar technology, editing flexibility, brand control, and interactive hosting into a single intelligent workflow.
A Year of Major Product Expansion
Over the past year, Pictory has released a series of capabilities that now come together in Pictory 2.0:
-
Avatars
-
Generative AI scripting and visuals
-
Pictory Central
-
Chrome Extension to transform web content into short-form video
-
AI Script Generator
-
AI Studio
-
Video Summarizer to turn long-form webinars and podcasts into highlights
-
PPT to Video and a PowerPoint Plugin
-
Smart Layouts that automatically adapt formatting
-
Audio to Video for podcast repurposing
-
Screen Recording for demos and tutorials
-
Brand Kits for scalable brand consistency
What once required multiple subscriptions is now integrated into one intelligent workflow.
More Value in One Subscription
Pictory 2.0 creates a complete end-to-end AI video platform.
Users no longer need separate tools for:
Scripting
AI image generation
Recording
Editing
Branding
Hosting
Interactive delivery
AI capabilities are embedded directly into the core workflow, reducing manual effort, subscription costs, and production complexity.
Early adopters are already reporting faster production cycles and stronger brand consistency across campaigns.
“Pictory Central, as part of Pictory 2.0, has completely transformed our workflow. We’ve gone from costly and time-consuming video production to rapidly deploying interactive training content that’s eagerly consumed,” said Preet Paul, Head of Human Resources of Covered Insurance Solutions.
“The most valuable part is the consistency; everything is on-brand, high-quality, and engaging, every single time.”, Preet Paul, Head of Human Resources of Covered Insurance Solutions.
Preannouncing the Next Wave of Innovation
We are not stopping here.
Pictory 2.0 also previews upcoming capabilities designed to expand personalization and accessibility:
Custom Avatars
Create AI avatars tailored to your brand persona or even modeled after yourself.
Voice Cloning
Generate videos using your own voice, enabling consistent and personalized narration without repeated recording.
Mobile Experience
Create and manage videos directly from your phone.
These capabilities will roll out in phases over the coming months.
This is the next wave of AI video innovation.
Built for Speed, Scale, and Results
Pictory 2.0 is designed for organizations that need to produce and distribute video consistently without increasing headcount or production budgets.
From:
Social media clips
Product demos
Training modules
Internal communications
Interactive learning
You can move from idea to finished video in minutes.
5.8 million videos created in the last year prove one thing:
AI video is no longer experimental. It is essential.
Available Now
Pictory 2.0 is available starting today to new and existing customers.
Existing users can access new features based on their subscription tier.
Try Pictory 2.0 Free
Experience the most complete AI video platform on the market.
Create. Edit. Brand. Host. Interact.
All in one place.
Try Pictory 2.0 free.
