Multichannel marketing is hard work, but what if you could turn a YouTube video into a blog post with just a few clicks?

Between actually creating quality content and then repurposing it for each platform, it can feel like a never-ending chore.

Whilst video content is a crucial part of any modern marketing strategy, not everyone consumes information in the same way.

Some people prefer reading text, and others learn better through visuals/audio.

Transcribing YouTube videos into blog posts or articles allows you to connect with both types of learners.


  • Transcribing YouTube videos allows you to repurpose content and reach new audiences.

  • AI tools like Pictory make transcription fast, easy, and automated. 

  • Pictory’s AI generates accurate transcripts that can be downloaded as text.

  • Refine transcripts by removing filler words and generating summaries.

  • Add captions, images, and graphics to create engaging blogs.

  • Once you have the video transcribed, it’s easy to turn a YouTube video into a blog, or any other written content. Cross-promote content and use different forms for different platforms for maximum reach and engagement.

  • Pictory also makes the opposite process easy by turning blog posts back into videos.

Why Transcribe YouTube Videos?

Some people simply don’t have the time or ability to watch a video.

no sound infographic 85% of viewers

Their phone may be on mute, or they could be in a public place where audio isn’t appropriate.

Transcripts make your content accessible to them.

Adding captions and transcripts allows those who are deaf or hard of hearing to enjoy your message, albeit in a different format.

It improves accessibility and inclusion, two traits very important for companies operating in today’s business landscape.

On top of that, transcription is a great SEO strategy!

Adding a text version of your video can improve Google indexing.

You may even score featured snippets or answer boxes with the right keywords on search engine results pages.

And that can lead to some sweet organic traffic.

Not to mention, when you use tools like Pictory, transcription is a breeze.

Our AI-powered tools, including the transcription software, seamlessly incorporate keywords and phrases from your video into the text.

It naturally optimizes your new blog post for search engines.

The benefits don’t stop there!

Transcription also allows you to repurpose content across multiple channels.

It provides a super easy way to create long-form content like eBooks and whitepapers.

The possibilities are endless!

Transcription Methods for turning your YouTube Video into a Script

When it comes to turning your YouTube video into text, you’ve got options!

Method 1: Pictory’s Auto-Transcription

Pictory’s auto-transcription feature is built into our “Edit Videos Using Text” tool.

Edit Videos Using Text

And it is a game-changer for easily generating video transcripts.

copy and paste a YouTube link

With Pictory, you can simply copy and paste a YouTube link into the text box or upload your own video from a file (Dropbox, Google Drive, local computer, etc.)

convert video into an editable text document (txt file.)

Our advanced AI will instantly convert video into an editable text document (txt file.)

edit the transcript right within Pictory's editor.

You can then seamlessly edit the transcript right within Pictory’s editor.

delete filler words, fix mistakes

Quickly delete filler words, fix mistakes, rearrange sentences, and more.


An added bonus is that any edits made to the transcript will also be reflected in the video when downloaded.

If you delete a sentence from the transcript, that part is cut from the YouTube video.

No complex timelines or video editing skills needed.

Preparing to Transcribe Video Content with Pictory

Pictory’s auto-transcription software saves content creators countless hours of manual work.

No more rewinding and painstakingly typing out words.

Our online video editor is ideal for generating blog post drafts and other content from videos.

Everything is in one place – transcription, editing, and video download.

Be sure to only transcribe videos you have the right to use commercially.

For best results, analyze your YouTube channel analytics and choose a high-performing video.

One that has low drop-off rates, high retention rates, and more views.

This will make the best content for your WordPress blog post or website. 

Moreover, make sure the audio quality of the video is clear and free from background noise so our AI can accurately transcribe the speech. 

Editing and Polishing Your Transcript

Next, you’ll be glad to know that Pictory allows you to refine transcripts.

One of our most prized features is removing filler words.

Pictory automatically finds and removes long pauses and words like ‘umm’ and ‘err’ to make the text more readable.

In just minutes, Pictory will optimize your YouTube video transcript for clear and concise blog post drafting.

Method 2: Using YouTube’s Built-In Features

YouTube makes transcription accessible right on the YouTube video page.

The platform offers automatic captioning for most uploads.


While the accuracy isn’t perfect, YouTube’s automated captions can be a quick and easy starting point.

They require no additional costs or wait times.

choose the video

To use YouTube’s built-in captioning, simply turn on the “generate captions” option underneath the video you wish to transcribe.

click the pencil

Then, click the three dots close by.

You’ll see the option to save, report, or “Show Transcript.”

Note that this option is not available on all videos, so this method is not always an option.

transcript with timestamps.

You’ll see the transcript with timestamps.

From there, you have the ability to copy the entire text and paste it into a document for further editing.

You can then go in and edit the auto-generated captions as needed.

Fix any mistakes, reformat punctuation, and ensure captions match the video’s pacing.

The benefit of YouTube’s tool is it’s free and integrated.

But the automated captions do often contain errors and lack punctuation.

With a quick edit, it can provide a solid base transcript.

Method 3: Third-Party Transcription Services

You could also consider using a dedicated third-party transcription service for more accurate transcripts that are easier to work with, though these won’t come with the added benefits of an online video generator.

Some top options include:

rev homepage
  • Rev – Offers fast turnaround times starting at $1.50 per minute of audio.

    Also provides captions and subtitling.

    These are human workers doing the job, so it will be accurate.

    However, it takes a whole day to get your script and costs more than you’d like.

riverside homepage
  • – This option does come with AI-assisted transcribing, but only 15 hours of separate audio & video tracks are included in the $24/month Pro plan.

    The more expensive “Business Plan” might be necessary for longer tracks.

    This one is good, though, if you’re already using for recording podcasts or video content.

  • Speechify Another popular transcription service.

    Pricing also starts at $24.00/month for the basic plan.

The advantage of using a dedicated transcription service is getting pro-level accuracy.

These services use cutting-edge speech recognition technology and/or professional human transcribers.

Turnaround times vary from a few minutes to hours.

The downside is the added costs, which can add up for a long video.

But for business or professional use, the investment is often worth it.

Converting Transcripts into Engaging Blog Content

You’ve put in the work (or, rather, Pictory has) to transcribe your YouTube video.

Now it’s time for the fun, creative part.

We must turn that page of raw text into a captivating blog post!

When converting a transcript to a blog post or article, you want to create something that keeps your audience hooked.

From the eye-catching title to the satisfying conclusion and everything in between.

Here’s how to do so:

Crafting an Appealing Blog Post Structure

Think of your transcript as a rough outline.

Something a content writer would do before getting down and dirty with the actual writing.

Since it’s already done, your job is to take it to the next level.

Start by coming up with an intriguing title and opening hook that grabs readers’ attention right off the bat.

Getting readers invested upfront is vital. 

From there, break up your post into organized sections using subheadings (H2, H3 tags).

Doing so helps structure the article and makes it easy to skim for readers.

Aim to include:

  • A short intro paragraph setting the stage

  • An informative background section elaborating on the topic

  • 3-5 body sections diving into key points from your transcript

  • A solid conclusion summing up your central message

When organizing sections, look for logical breaks in the transcript content.

Turn each key talking point into its own section.

Don’t be afraid to expand on the transcript by incorporating additional research, examples, data, etc.

Treat the transcript as a baseline outline and build from there.

You’ll want to keep paragraphs short and focused, meaning 3-5 sentences max.

The language should also be simple and super easy to read in the spirit of accessibility.

Of course, this all depends on your target audience, but it’s never a bad idea to write for the masses.

Finally, conclude with a summary of your main points and a call to action.

It will drive the message home and give readers direction on what to do next.

Note that you can use a blog post generator to save even more time.

A blog post generator like Anyword is also part of the AI tools revolution.

Enhancing Blog Posts with Multimedia Elements

Text-heavy posts can overwhelm readers.

That’s why it’s wise to incorporate multimedia elements to break up content.

You may also embed clips from the original YouTube video to showcase key moments.

Choose short 15-to 60-second clips that support the surrounding text.

Relevant GIFs are also highly engaging and fun.

Use them to visualize stats or punch up an essential point through animation.

Likewise, infographics are another great addition that helps convey complex data at a glance.

If your YouTube video mentions any stats or figures, turn them into sleek visuals.

Image sliders, diagrams, animations, and other visuals can also complement your content without being distracting.

Don’t be afraid to get creative with it!

Aim for a healthy balance between text and visual elements.

Media should enhance the content, not overshadow it.

In other words, use multimedia liberally but judiciously.

Turning Scripts into Videos

Now that you’ve turned your video into a blog post, why not reverse the process?

With Pictory, you can easily convert a blog post back into a video, allowing you to repurpose content across multiple formats.

article -to-video feature

Our text-to-video feature is ideal for giving blog posts new life as short-form social media videos.

 copy/paste your blog

Here’s how it works: First, copy/paste your blog post text into the text-to-video tool.

automatically split your post into scenes using natural paragraph

The AI will automatically split your post into scenes using natural paragraph breaks.

add relevant images from its massive stock library

Next, Pictory will analyze the text and add relevant images from its massive stock media library to visually reinforce key points.

The images match the text’s meaning.


You can also customize brand elements like logos, fonts, colors, etc.

Add captions for increased accessibility.

download video

Finally, download your new video or post it directly to YouTube, Facebook, LinkedIn and other platforms.

Yes, we take repurposing to the next level, giving your initial piece of content many lives!  

Promoting Your Blog Content Across Channels

Creating stellar content is only half the battle.

You also need to promote your posts to drive traffic.

Start by optimizing on-page elements for Google SEO in your content management system like WordPress.

Research relevant keyword phrases and organically incorporate them into your post title, subtitles, meta description, alt text, etc. 

PS. Tools like SurferSEO are great for this.

Share snippets, stats, or exciting excerpts from the post on your social media channels.

Post on Twitter, LinkedIn, Instagram, Facebook, and anywhere your audience is engaged.

Promote your content across every channel possible.

That includes your email lists, company newsletters, online forums, paid ads, and more.

Finally, use the original YouTube video as a teaser to direct viewers to the full blog post or article.

Include a link in the description or at the end screen.


Repurposing YouTube videos as blog posts allows you to expand your reach and boost SEO.

Yet, manual transcription is time-consuming.

Tedious, even.

Pictory’s auto-transcription is here to save time and hours of effort.

Our transcription software delivers fast, accurate transcripts that can be downloaded as text files.

Refine transcripts within Pictory by deleting filler words and generating summaries.

Then craft an engaging blog post! 

Want to get started with video-to-text transcription?

Go to “Edit Videos Using Text” and see how you can turn that viral YouTube video into a viral blog post in minutes.


What’s the best video to blog transcription software?

Pictory is a top choice for video-to-blog conversion.

Unlike manual methods, our tool can automatically convert video into an editable text document with just a YouTube URL.

You can then refine transcripts and download them for blog posting.

What are the main advantages of transcribing a YouTube video into a blog post?

Transcribing your YouTube video into a new blog post with a text converter can provide major benefits:

  1. It makes the information more accessible for those with hearing impairments, or those who stuggle to consume video content for other reasons.

  2. Transcription software can save content creators significant time compared to the manual equivalent.

  3. There is also the benefit of being able to turn videos into other long-form formats like eBooks and more.

  4. Adding text transcripts can improve Google SEO and increase traffic to the content.

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