Transforming Medical Education For The Public With Pictory

Dr. Neejad Chidiak, a medical resident with an MD/MBA, has developed an innovative "layman medical academy" approach that combines multimedia content and technology to make medical education more accessible to the general public across multiple social media platforms.  See how Pictory helps him achieve this:

The Challenge

David faced several challenges producing training content for his sales advisors:

• Creating Engaging Medical Education Content Was Time Consuming and Complex
  Neejad wanted to make complex medical topics like hypertension understandable for the general public. However, producing educational videos that were both accurate and engaging required combining scripts, voiceovers, background music, and relevant visual clips — a process that was extremely time-intensive to do manually.
• Struggled to Visually Illustrate Medical Concepts
  While he had the medical knowledge and trustworthy sources (e.g. National Library of Medicine), he lacked a simple way to find or match visuals that would make his explanations come alive for visual learners. Sourcing and syncing stock video manually was not practical or scalable.
• No Efficient Way to Sync Voiceovers with Media
  After cloning his voice using Eleven Labs, Neejad had professionally generated audio tracks ready to go — but couldn’t find a platform that could automatically sync that voiceover with his scripts and visuals. Manual editing was tedious and error-prone.
• Tried Other Platforms but Found Them Limited
  Neejad tested multiple video platforms before Pictory but found they either lacked automation, produced poor media matches, or couldn’t align narration with visuals effectively. None provided a smooth workflow from script → voiceover → video.
• Needed a Scalable Way to Produce Large Volumes of Educational Videos
  His goal was to create hundreds of short-form videos across health topics to raise public health literacy. Without automation, producing content at this scale was impossible given his time constraints as a dual-specialty medical resident.

The Solution

Pictory became the essential tool that allowed Dr. Neejad Chidiak to turn his vision for accessible medical education into reality.

Pictory could automate nearly every step of the process. By uploading his AI-generated voiceovers and medical scripts, he was able to instantly generate videos that matched scenes perfectly with his narration.

Pictory’s intelligent media selection, powered by its integrations with Storyblocks and Getty Images, provided highly relevant short clips that illustrated complex medical concepts with surprising accuracy.

Most importantly, its automatic voice-to-script synchronization saved him hours of editing time and produced a professional, cohesive result without requiring advanced video skills. With Pictory, Neejad could finally scale his mission—creating hundreds of engaging short-form educational videos that help the public better understand health topics and improve medication compliance.

The Results

Using Pictory, Dr. Neejad Chidiak transformed his approach to public health education. Within a short time, he went from having zero followers to building a dedicated audience of over 2,000–3,000 followers across multiple platforms. His videos now generate hundreds of thousands of impressions, particularly on Pinterest and LinkedIn, where engagement continues to grow.

Thanks to Pictory’s automation, Neejad has been able to produce hundreds of professional-quality short-form videos without a production team or editing background — in fact, he now has enough ready-made content for around 700 TikTok videos. The time saved through auto-syncing and media selection allows him to focus on high-value work: creating more educational scripts and expanding his “Layman Medicine” project.

Most importantly, his videos are improving health literacy and patient understanding, empowering people to become more active participants in their own care. Pictory enabled him to scale his impact far beyond what would have been possible with traditional video creation tools.