Growing His Business With AI Video Content

Dr. Malcolm J. is a career educator and AI integration consultant who helps K–12 schools, universities, and individual educators use AI to save time, reduce burnout, and teach more effectively.  Check out how he uses Pictory to do this.

The Challenge

Dr. Malcolm faced several challenges producing training content for his sales advisors:

• Reliance on PowerPoint and Static Presentations
  Malcolm’s presentations relied heavily on traditional PowerPoints, which he found limiting and outdated. While they conveyed information, they struggled to consistently capture attention or deliver his message in an engaging, modern way — especially when presenting complex ideas around AI in education.
• High Cost of Professional Marketing Services
  As a growing business, Malcolm faced the common challenge of marketing on a limited budget. Creating professional video content often meant working with external marketing agencies, which were expensive and unrealistic for a startup or solo educator.
• Limited Ability to Market His Expertise Independently
  Without an easy way to create video content himself, Malcolm’s ability to market his AI consulting services depended on outside vendors or simply didn’t happen at all. 
• Primitive and Time-Consuming Content Creation Tools
  Existing tools made video creation feel complicated, slow, or overly manual. Turning written scripts or ideas into engaging visual content required more effort than it was worth, making content creation inefficient and frustrating.
• Difficulty Creating Engaging Educational Content at Scale
  Malcolm’s work focuses on helping educators reduce burnout and reclaim time, yet traditional content formats made it harder to model that same efficiency. Creating engaging lesson material, presentations, and marketing assets at scale was challenging without a streamlined video solution.
• Missed Opportunities to Meet Educators Where They Are
  Educators increasingly consume content through video platforms like YouTube, Malcolm lacked a simple way to produce consistent, polished video content. This limited his reach in a space where video engagement is rapidly becoming essential.

The Solution

Pictory gave Dr. Malcolm a simple, affordable way to turn his ideas, scripts, and presentations into engaging video content without relying on expensive marketing agencies or complicated tools.

Instead of static PowerPoints and primitive workflows, he could now transform text into visually compelling videos that captured attention and clearly communicated his message around AI in education. Pictory allowed him to create professional-quality videos for internal presentations, client education, and marketing — all from one platform.

This enabled Malcolm to consistently share his expertise, market his business independently, and model the same efficiency and time-saving practices he teaches educators.

The Results

Using Pictory, Dr. Malcolm was able to grow visibility for his business, generate new leads, and increase engagement across video platforms like YouTube.

He began attracting views and inbound business by creating tailored video content that explained complex AI concepts in a clear, engaging way. Pictory enabled him to quickly produce and refine videos to match his style and message, helping him stand out in the emerging AI-in-education space.

Most importantly, it allowed him to scale his impact — supporting educators, consultants, and institutions with content that reduced burnout, saved time, and made learning more engaging.