The Music & Sound tools in Pictory AI let you bring your videos to life with background music, AI voiceovers, and custom audio. Whether you want to create atmosphere, add narration, or enhance storytelling, everything you need is inside the Audio Tab in the AI Video Editor.
What Is the Music & Sound Feature?
The Audio Tab is where you control every sound element in your video project. You can select from royalty-free music tracks, generate AI voiceovers, or upload your own audio files.
Pictory automatically syncs your sound with your visuals and captions so your video sounds as polished as it looks.
With the Music & Sound tools, you can:
Add royalty-free background music from Pictory’s library
Generate AI voiceovers in multiple languages
Upload your own voice recordings or music tracks
Adjust audio volume for music and narration
Preview your full audio mix before exporting
Perfect for:
Marketers adding energy to promotional videos
Educators including narration or explainer audio
Content creators producing tutorials or reels
Brands building polished videos with consistent sound
Step-by-Step: How to Add Music and Sound in Pictory
Follow these steps to add, adjust, or replace audio in your Pictory video project.
Step 1: Open Your Video Project
Start by opening your video in the AI Video Editor.
You can:
Open a project from My Projects
Or create a new one using Text to Video, URL to Video, or Script to Video
Once your video is open, you will have access to all the editing tools on the left-hand sidebar.
Step 2: Go to the Audio Tab
In the left toolbar, select the Audio Tab.
This panel gives you three main options for sound:
Voiceover – add AI or recorded narration
Music – add or change your background track
Uploads – import your own audio files
Step 3: Add Background Music
Under the Music Section, browse Pictory’s royalty-free track library. You can:
Filter by mood, style, or keyword (for example, inspirational, ambient, or upbeat)
Preview each track before applying it
Select one track to play throughout your video
Pictory automatically adjusts the background music volume to ensure that narration and captions remain clear.
Tip: Choose subtle, instrumental tracks for professional or educational videos.
Step 4: Add an AI Voiceover
If your video does not already include narration, you can easily generate one using AI Voiceovers.
You can:
Select from multiple voice styles, accents, and tones
Choose a language that matches your script
Preview and apply the voice before finalizing
Click Apply Voice and Pictory will automatically narrate your script with AI-generated speech, synced perfectly to your video scenes.
Step 5: Upload Your Own Audio
If you have your own recorded narration or sound file, go to the Uploads Section.
You can:
Upload MP3, WAV, or M4A files
Use your recording instead of an AI voiceover
Add your own background music or sound effects
Uploaded files will appear under My Uploads, where you can preview or remove them anytime.
Step 6: Adjust Audio Volume and Balance
Use the Volume Controls to balance your audio layers.
You can:
Adjust background music and narration separately
Lower music volume when voiceovers play
Preview your full mix after each adjustment
Balanced audio ensures clarity and keeps your video sounding professional.
Step 7: Preview and Export Your Video
Once your sound mix is ready, click Preview Video to listen and review your project.
Check that:
Music volume complements narration
Voiceovers sync correctly with captions and visuals
Audio transitions smoothly between scenes
When satisfied, click Download Video to export. Your finished project is automatically saved for future editing.
Pro Tips for Better Sound
Always preview your full video before export to check sound balance.
Keep narration slightly louder than background music for clarity.
Use instrumental or ambient tracks for training or explainer videos.
Match your audio tone to your brand identity.
Try different AI voices to find the right fit for your audience.
Why Use Pictory AI for Music and Sound
Pictory AI makes sound design simple and effective, with all tools available in one place.
You get:
Access to royalty-free music for all video types
Built-in AI voiceover generation in multiple languages
Upload and volume control options for your own audio
Automatic sound synchronization with scenes and captions
Instant preview and export capability
It is the fastest way to make your videos sound professional without using extra editing software.
Frequently Asked Questions
Can I add my own music or voice recording?
Yes. You can upload MP3, WAV, or M4A files directly from the Uploads Section in the Audio Tab.
Does Pictory include free music tracks?
Yes. The built-in library includes a variety of royalty-free background music for all purposes.
Can I choose AI voiceovers in different languages?
Yes. Pictory supports multiple languages and accents for AI voiceovers.
Can I adjust audio levels separately?
Yes. You can balance background music, narration, and uploaded audio independently.
Will my sound automatically sync with my video?
Yes. Pictory automatically syncs your audio with scenes, captions, and transitions.
