Creating content that engages, converts, excites, and stays within your brand voice can be difficult.

Especially if you are expected to create multiple pieces of original content a day.

AI writers exist to relieve some of the burden of constant creative production, generating ideas and copy in seconds.

Jasper AI is one of those tools, programmed specifically for marketing copy, and created with digital content marketers in mind.

In this article, we’ll go over what it is, how it works, and how you can use Japser AI to elevate your written copy today.

And, once you have your script, it’s easy to turn it into engaging video content that converts in minutes with Pictory’s Script to Video tool.

Streamlining the video content process has never been easier.

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  • While offering time and cost savings, Jasper AI (like any piece of AI-generated content) requires editing, fact-checking, and human intervention to ensure content quality.

  • Jasper AI maximizes content creation with diverse templates, customization options for brand voice, and integrations with platforms like Shopify and WordPress.

  • Once you’ve created your text copy with Jasper, you can create quick, professional, and engaging video content with Pictory. Upload your script into the editor, and you’ll get a video with AI-generated stock footage, captions, and hyper-realistic voice-over in minutes.

What is Jasper AI?

jasper ai homepage

Regarded as a trusted ally by over 100,000 teams worldwide, Jasper AI functions as an AI co-pilot, empowering enterprise marketing teams to strive for superior results instead of merely faster products.

Creating a unified platform for content generation, this AI writing tool minimizes miscommunications and accelerates the journey from concept to execution, making it a valuable AI tool for businesses.

Notably, Jasper AI is not merely a technical solution.

It’s a strategic tool that gives companies a competitive edge by evolving their content strategy.

Equipped with features that guarantee uniformity in brand voice throughout all content, Jasper AI revolutionizes content creation, one line at a time.

Why Use an AI Writer?

AI writers and content generators come with many benefits to individuals and businesses of all sizes.

Whether you’re looking for budget-saving, time-saving, or creativity-saving methods, AI writers have you covered.

The main benefits of using an AI writer

Here are some of the main benefits:

  • Increased Content Productivity: AI writers streamline content creation, overcoming writer’s block, and significantly boosting output, making them indispensable for scaling content without expanding human resources.

  • Diverse Template Offerings: With various AI writing tools providing a plethora of templates, businesses can cater to diverse content needs, ranging from product descriptions to blog posts, ensuring a flexible and dynamic content approach.

  • Consistent Brand Voice: AI writers play a crucial role in maintaining a uniform brand voice across all content channels, reinforcing brand identity and recognition throughout different communication platforms.

  • Time and Cost Efficiency: Especially beneficial for small businesses, AI writers offer cost-effective solutions. Various pricing plans provide flexibility, allowing businesses to choose options that align with their specific needs.

  • Integrations for Optimization: Many AI writing tools seamlessly integrate with platforms like Shopify, WordPress, and SEO optimization tools, enhancing content quality and ensuring competitiveness against search engine results.

How to Use Jasper AI with Pictory

Using AI to automate all levels of your content creation process couldn’t be simpler.

As an online video generator and editor, Pictory is the perfect accompaniment for Jasper AI to help turn your text into engaging and professional video.

Follow this quick how-to to start your journey to video content production today:

Step One

Sign up for Jasper AI on your preferred plan.

jasper ai pricing page

Step Two

Use the template that matches your desired content output, including ‘long-form assistant’ which is perfect for blog posts, Video description- YouTube, and Email Subject Lines, among others.

jasper ai templates page

Step Three

Input your prompt and let Jasper AI create the content perfect for you.

Use the tools provided to edit your content and customize your brand voice for a first draft closer to your desired end result.

Step Four

Download your written content and either keep the script to one side or publish any videos or blog articles.

Don’t forget to proofread and edit any content before you publish!

Then, we move on to using Pictory!

Step One

Log in to your Pictory account and select Script to Video for plain text, or Article to Video for published text.

Script to Video -  Article to Video

If you created a video from your work, you can edit this in Edit Videos Using Text, which you can find a full walkthrough for here.

Edit Videos Using Text,

Step Two

Upload your Jasper AI-created text into the script editor, highlighting any keywords you think are relevant.

Pictory can also do this for you for quicker video creation.

Pictory script editor

Step Three

Pictory then scans its millions of assets of stock footage, pairing your keywords and script intent with the perfect visuals.

You can also change these at any time or add your own.

stock footage

Step Four

Every video also comes automatically equipped with captions, music, and an AI voiceover, though these again can all be edited to your preferences.

audio, voiceovers and music

You can also save your favorite styles into a Brand Kit, ready for a one-click application to any future project.

brand kit

Step Five

When you’re happy with your result, download to your device or upload with our Hootsuite integration, for seamless content uploads every time.

download or upload to hootsuite

The final result?

Quality video content created with minimum fuss and maximum efficiency.

How to Utilize Jasper AI in Your Content Marketing

There are plenty of ways Jasper AI can be used in your digital content marketing strategy.

It can:

Beyond mere content creation, Jasper AI offers the following benefits:

  • Aids in maintaining a consistent brand voice throughout all communication channels

  • It lets your brand’s uniqueness stand out in every content piece

  • Revolutionizes your content marketing strategy by streamlining the copy-creation process

Whether you’re a small business owner or part of a large marketing team, Jasper AI can help you achieve these goals.

Pros and Cons of Using Jasper AI – Content Writer

Like any tool, Jasper AI for content writing has its unique set of strengths and weaknesses.

While it offers time and cost savings, it also requires considerable editing and fact-checking to ensure quality content.

We shall examine these facets in more detail.

Time and Cost Savings

Jasper AI reduces the workload, helps overcome writer’s block, and boosts content output, making it a vital tool for those needing to scale their content production without scaling their team.

This is especially beneficial for small business owners who are often stretched thin across multiple tasks.

Furthermore, Jasper AI’s pre-created templates significantly speed up the creation of diverse text content, facilitating more content production in a shorter time.

The platform even has a template specifically for creating social media post captions.

Being a task that often consumes a considerable amount of time for marketers and content creators, this is a valuable resource.

Limitations and Editing Requirements

Still, Jasper AI comes with certain limitations.

Due to pre-training constraints, limited input size, slow inference time, and lack of explainability, it cannot replace human writers entirely.

Furthermore, the content generated by Jasper AI is not immune to mimicry, factual inaccuracies, and biases that reflect the internet data it was trained on.

Consequently, human intervention becomes essential to make sure the generated content reads naturally and aligns with the company’s objectives.

Even though Jasper AI can enhance poorly written content and suggest alternatives, human finalization remains crucial for achieving accuracy and clarity.

Maximizing Content Creation with Jasper AI Features

Jasper AI is packed with features that maximize content creation.

From a variety of templates to customization options and integrations, we will discover how these features can generate AI content and boost your content creation process, making Jasper AI work seamlessly for you.

Templates for Every Purpose

Jasper AI boasts a substantial array of templates for diverse content creation needs, including product descriptions.

jasper ai templates

These templates cover various types of content, such as:

  • Product reviews, including Jasper AI review

  • Blog posts

  • Social media posts

  • Ads

This ensures that all your content needs are covered.

Moreover, the platform facilitates content personalization through Dynamic Templates and customizable options, enabling the creation of unique content suited to specific business requirements.

This diverse palette of tools aids in the ability to create content, including:

  • Generating engaging paragraphs for a blog post

  • Creating a blog post outline

  • Summarizing text

  • Presenting information creatively

  • Brainstorming blog topic ideas

Customization and Brand Voice

For any business, it’s imperative to maintain a uniform brand voice across all content.

Jasper AI makes this easy by allowing you to create a custom brand voice by analyzing content provided by the user or by crawling the user’s website.

The personalized brand voice can be effortlessly incorporated across all functionalities of Jasper AI, including:

  • Chat

  • Document editor

  • Workflows

  • Templates

This guarantees uniform branding throughout all content outputs.

This feature is accessible on all Jasper AI’s paid plans, making it an invaluable resource for maintaining a unique brand voice.

Integrations and Add-Ons

Jasper AI seamlessly combines with a host of other tools to bolster content quality and optimization.

It provides an SEO Mode in the editor with the Surfer SEO add-on, helping users optimize content against SERP competitors.

However, using this integration requires additional subscription costs.

Integrations and Add-Ons infographic

Jasper AI integrates with the following platforms to improve content creation and management:

  • Shopify and Amazon for e-commerce content

  • YouTube and Facebook Ads for video descriptions and targeted ad content

  • WordPress for website and blog content creation

These integrations help streamline your content creation process and improve the effectiveness of your marketing efforts.

Unleashing Creativity with Jasper AI

Integrating Jasper AI into your content creation process can be a game-changer, especially when it comes to unlocking creativity.

Traditional methods often hit roadblocks like writer’s block or limited ideas.

But Jasper AI’s algorithms are here to change that game, offering a plethora of creative suggestions and ideas in a snap.

Exploring Ideas with Jasper AI

With Jasper AI, you can dive into a world of ideas effortlessly.

Whether you’re brainstorming blog topics, crafting social media posts, or brainstorming email subject lines, Jasper AI’s templates and customization options make it a breeze to explore different angles and styles.

Enhancing Your Content

But Jasper AI isn’t just about generating ideas.

It’s also your wingman when it comes to refining and enhancing your content.

Need to spruce up a rough draft or add some spice to your storytelling?

Jasper AI’s intuitive interface makes editing a breeze, helping you fine-tune your content with ease.

Finding Inspiration and Fresh Perspectives

Jasper AI goes beyond just brainstorming – it also offers fresh perspectives and inspiration.

By analyzing internet trends and data, it suggests innovative content ideas that might have slipped under your radar.

This is gold for marketers aiming to stay ahead of the curve and create content that resonates.

Collaborating Seamlessly

Teams can also benefit from Jasper AI’s collaborative features.

With real-time editing and sharing options, distance is no barrier to creativity.

Whether your team is spread across different time zones or continents, Jasper AI fosters seamless collaboration, driving innovation within your organization.

Optimizing Performance with Insights

Beyond creativity, Jasper AI offers valuable insights to boost your content’s performance.

Its analytics dashboard gives you detailed metrics on engagement, audience demographics, and conversion rates.

Armed with this data, marketers can fine-tune their strategy, spot trends, and make smart decisions to maximize ROI.

Pricing Plans and Options

When it comes to Jasper AI pricing, the platform provides three primary plans:

  1. The Creator Plan, tailored for individual solopreneurs and small business owners

  2. The Teams Plan, designed for small teams

  3. The Business Plan, aimed at large organizations

jasper pricing page

The Creator Plan starts at $39 per month when paid annually or $49 monthly, offering unlimited words, one brand voice, and 50 memories.

The Jasper AI Team Plan starts at $99 per month when paid annually and includes:

  • Up to three members

  • Unlimited words

  • Features such as document editing, Jasper commands, priority support, and exclusive SEO Mode with Surfer SEO integration

For large organizations, the Business Plan offers:

  • Unlimited words

  • More than ten team seats

  • A dedicated customer success manager

  • Advanced features like extended AI context look back

  • Customizable pricing based on the organization’s needs.

Tips for Getting the Most Out of Jasper AI

To fully leverage the benefits of Jasper AI, one needs to understand its optimal usage.

Here, we’ll discuss the importance of fact-checking and research and the benefits of experimenting with various templates and features.

Fact-Checking and Research

Fact-Checking and Research

Despite the immense usefulness of AI content creation tools like Jasper AI, we must bear in mind that they are not flawless.

Users must perform diligent fact-checking as Jasper AI-generated content isn’t immune to inaccuracies involving dates and context.

Fact-checking, an essential part of the writing process, should be structured and involve the following steps:

  1. Cross-referencing information

  2. Verifying facts and figures

  3. Assessing source credibility

  4. Distinguishing facts from opinions

This ensures the accuracy of statistics and other factual information, which is critical to maintaining a writer or company’s reputation.

Experimenting with Templates and Features

Jasper AI comes loaded with numerous templates and features; experimenting with these can yield remarkable results.

Dynamic templates facilitate the creation of targeted content such as demand generation, content marketing, and product launches.

Moreover, using templates like the ‘ridiculous marketing ideas’ one can spark creativity with suggestions for fun and unconventional marketing strategies.

However, users must be cautious of possible issues like content repetition from Jasper AI, which may lead to the inefficient use of credits.


Whether you want to use Word, Google Docs, or upload your content straight into WordPress for writing blog posts, it’s so important to edit.

AI content will never be perfect, and certainly will never completely replicate your unique tone of voice and perspective.

All work needs editing and proofreading during the content production process, to add those final touches that make your work, yours.

Comparing Jasper AI to Other AI Writing Tools

When juxtaposed with other AI writing tools such as and Copysmith AI, Jasper AI holds its ground owing to its robust capabilities and features.

It is an AI writing tool designed for higher-volume content production, offering 68 templates and 9 workflows targeting content marketing.

If you’re looking at the USP of each piece of software, it could be broken down like so:

Jasper AI is preferred by freelance writers and marketers for long-form content.

Copysmith AI has recently launched Describely, software specifically catered for product descriptions for e-commerce teams. is optimal for short-form copy and idea generation.

ChatGPT works for creators of all sizes, including marketing teams, social media managers, and more casual users for entertainment purposes.


ChatGPT 3.5 is a free-forever model, but it is restricted in its output.

To use plugins, custom GPTs, and internet browsing (all of which the platform has become a great option for), you’ll need the GPT-4 subscription, for $20/month.

Similarly, also has a Free-forever plan which requires no card details to sign up.

Naturally, the features of this plan will be restricted, and the Pro plan starts at $36 a month for 5 user seats.

The Describely pricing is completely custom, depending on how many pieces of content you want to create a month, but prices start at $9/month for 15 products.

You can also purchase add-ons for your plan, adding another level of customization to the service.

Jasper AI does not have a free plan past the trial, and the cheapest option is the Creator plan, starting at $39 per month, so this is also worth factoring into your decision.

However, the Jasper plan does come with a Browser extension, giving you more value for money with this plan.

ChatGPT vs Jasper

If you’re considering making the transition from ChatGPT or another free content writer to Jasper AI, there are some things to consider.

Jasper is built specifically for content and marketing copy, so its language models will be better trained to support your needs.

However, with the new GPT store, plugins, and Bing integration, ChatGPT now benefits from internet access for Pro users, which massively increases its value.

You can now embed images and documents into your prompts, as well as website URLs that ChatGPT will scan before answering.

It still has a way to go as far as generic and robotic-sounding responses go though, so if you don’t have a lot of time or resources to allocate to editing, Jasper might be the better option.

ChatGPT Comparison

Below is a table of the pros Jasper themselves list for their product vs ChatGPT, though of course take this with a pinch of salt.

Jasper AI pros and cons

Ethical Considerations in AI Usage

As businesses embrace AI tools like Jasper AI for content creation, it’s vital to ensure ethical and responsible usage.

While AI boosts efficiency, it also raises concerns about bias, privacy, and transparency that need careful attention.

Mitigating Bias in Content Creation

One major ethical consideration is bias in AI-generated content.

Jasper AI learns from vast internet data, which can carry biases.

These biases, like gender or cultural stereotypes, might seep into content, potentially causing harm.

To counter this, rigorous testing and validation processes are crucial.

By evaluating content quality and fairness, businesses can correct biases and ensure content aligns with ethical standards.

Being Open About AI Use

Transparency is key.

Businesses must openly disclose AI involvement in content creation, internally and externally.

This means clearly attributing AI-generated content to maintain trust and transparency with stakeholders.

Safeguarding Data

User privacy is paramount.

AI models like Jasper AI rely on extensive datasets, some of which may contain sensitive information.

To protect user data and comply with regulations, robust privacy measures such as anonymization and encryption are necessary.

Setting Guidelines and Oversight

Accountability matters.

Businesses should establish clear guidelines and protocols for AI tool usage, including monitoring content and addressing ethical issues promptly.

This ensures accountability and swift action when needed.

Promoting Education and Awareness

Continuous education is key to fostering responsible AI usage.

By providing training and resources on ethical AI practices, businesses empower their teams to make informed decisions and uphold ethical standards in content creation.

This ensures AI is used responsibly to benefit everyone.

So, is Jasper AI the right content writer for you?

If you are seriously looking for an AI writing assistant that will boost your productivity and workflow daily, Jasper AI might be the perfect choice.

Its ability to maintain a consistent brand voice with the range of templates and customization available makes it a great option for businesses of all sizes, ensuring the content is never one-size-fits-all.

However, it’s always important to remember that no AI-written content, however good, is ready to publish immediately upon creation.

Human touch in editing and fact-checking will always be necessary, especially to ensure all the content sticks firmly within your brand voice.

While Jasper AI excels in generating content efficiently, users must remain vigilant to ensure accuracy and relevance.

Ultimately, the decision to add Jasper into your tool belt hinges on your personal needs as a company, and the budget available to your team.

$39 a month might seem like a large ask for a new content team that doesn’t quite appreciate the strengths of AI writers yet.

If in doubt, you can utilize the free trials of most AI writers to see which one is right for you.

But, for those seeking a robust content creation tool tailored for marketing copy, Jasper AI stands as a compelling choice.

And, when your writing is complete, turn it into compelling video content with Pictory.

Script to Video in Minutes!

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Frequently Asked Questions

What is Jasper AI used for?

Jasper AI is used to create engaging content across various industries, including e-commerce, blogging, and marketing, by leveraging advanced artificial intelligence capabilities.

It can assist in generating high-quality content that matches the user’s style and tone.

Is Jasper AI free to use?

No, Jasper AI is not free to use.

However, it offers a 7-day trial period for users to explore its capabilities before choosing a subscription plan.

After that, subscriptions start at $39 a month.

Which is better Jasper or ChatGPT?

If you need marketing-oriented content, Jasper AI will be the better choice due to its explicit training in writing marketing copy.

However, for granular and complex AI prompts, ChatGPT is the better option.

Which is better Copy AI or Jasper AI?

If you need more templates for short-form content and have a limited budget, Copy AI might be the better option.

However, if you require advanced features and are focused on long-form content, Jasper AI would be the preferable choice.

Can Jasper AI replace human writers entirely?

No, Jasper AI cannot replace human writers entirely.

Although it can reduce manual work, human writers are still needed for tasks like editing and fact-checking to maintain quality content.

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