How to Create and Apply Brand Kits in Pictory AI

The Brand Kits feature in Pictory AI lets you maintain a consistent look and feel across all your videos. By saving your brand logo, colors, and fonts in one place, you can instantly apply your visual identity to any new project.

Whether you are creating marketing videos, internal training materials, or social media content, Brand Kits ensure every video aligns with your company or personal brand style.

What Is a Brand Kit in Pictory AI?

A Brand Kit is a saved collection of your brand’s visual identity elements that you can apply to any video inside Pictory.

Each kit includes your logo, color palette, and font selections. Once created, your Brand Kit appears in the Branding Tab of the AI Video Editor, where you can apply it instantly to update your video’s text, visuals, and overlays.

With Pictory’s Brand Kits, you can:

• Upload and manage multiple brand identities

• Save logos, colors, and fonts for reuse

• Apply your brand instantly to any project

• Maintain a consistent look across all videos

Perfect for:

• Businesses managing multiple brands or clients

• Agencies creating branded content for different customers

• Marketers maintaining brand consistency in campaigns

• Creators keeping visual uniformity across channels

Step-by-Step: How to Create and Apply Brand Kits in Pictory

Follow these steps to set up and use Brand Kits in your videos.

Step 1: Access Brand Kits

You can access Brand Kits from the left-hand sidebar on your Pictory dashboard or directly from the AI Video Editor under the Branding Tab.

1. From the Home Page, click Brand Kits in the navigation panel.

2. The Brand Kits Page displays all existing kits under My Brands.

3. To add a new one, click Create a Brand on the left panel.

Step 2: Create a New Brand Kit

A Create a Brand window will open, allowing you to enter your brand details.

You can:

• Name your Brand Kit: Enter a name to identify it easily.

• Upload your Logo: Add your logo file by dragging and dropping or browsing from your computer.

• Choose Brand Colors: Pick your primary and secondary colors using the built-in color picker.

• Select Brand Fonts: Choose from Pictory’s font library to match your brand’s typography.

Once all elements are added, click Create to save your Brand Kit.

Your new kit will now appear under My Brands on the Brand Kits Page.

Step 3: Manage Your Brand Kits

Once created, you can manage your Brand Kits directly from the Brand Kits Page.

You can:

• Edit an existing Brand Kit to update logos, colors, or fonts

• Delete old or unused kits

• View a preview of your brand style before applying it to videos

Having multiple Brand Kits allows agencies or creators to switch easily between brands or clients.

Step 4: Apply a Brand Kit in the AI Video Editor

To apply your Brand Kit to a video:

1. Open any project in the AI Video Editor.

2. Click on the Branding Tab in the left-hand sidebar.

3. Select your Brand Kit from the Brand Kit dropdown list.

Once selected, your logo, brand colors, and fonts automatically update across your video’s text, captions, and overlays.

This feature ensures visual consistency without manual adjustments in every scene.

Step 5: Customize and Fine-Tune

After applying your Brand Kit, you can still make small adjustments to text, colors, and layouts for individual videos.

You can:

• Change text color or font size for specific scenes

• Reposition your logo to fit the layout

• Adjust transparency or background styles

These refinements allow flexibility while still maintaining brand alignment.

Step 6: Preview and Export Your Branded Video

Click Preview Video to review how your logo, fonts, and colors appear throughout your video. Check that all text and overlays are readable and consistent.

When satisfied, click Download Video to export. Your brand styling will remain applied automatically for any future edits.

Pro Tips for Using Brand Kits

• Keep your Brand Kit simple with two to three main colors for clarity.

• Use the same logo and fonts across all videos to strengthen brand identity.

• Save separate kits for different brands, products, or clients.

• Apply your Brand Kit early in the editing process for consistency.

• Always preview before export to verify readability on different backgrounds.

Why Use Pictory AI Brand Kits

Pictory’s Brand Kits feature saves time and ensures your videos always look on-brand.

You get:

• Centralized brand management for all projects

• Instant application of logos, fonts, and colors

• Consistent video design without manual reformatting

• Support for multiple brand identities

• Seamless integration inside the AI Video Editor

It is the easiest way to maintain professional, cohesive video branding at scale.

Frequently Asked Questions

Q1. Can I create more than one Brand Kit? Yes. You can create and manage multiple Brand Kits for different brands, clients, or campaigns.

Q2. What elements can I include in a Brand Kit? Each kit can include a logo, brand colors, and brand fonts.

Q3. Can I edit or delete a Brand Kit after saving it? Yes. You can edit or delete any Brand Kit directly from the Brand Kits Page.

Q4. How do I apply a Brand Kit to a video? Open your video in the AI Video Editor, go to the Branding Tab, and select your Brand Kit from the dropdown menu.