How to Create Custom Styles in Pictory AI

Custom Styles allow you to control the design of your videos beyond the default style templates. With Custom Styles, you can define your own text settings, animations, and layout preferences so every video matches your brand or creative direction. Pictory AI makes it easy to build and save your own styles for repeat use.

This guide shows you how to create Custom Styles inside Pictory AI.

What Custom Styles Do

Custom Styles let you create unique design settings for:

• Fonts
• Text sizes
• Text colors
• Entry and exit animations
• Background settings
• Layout preferences

These settings apply across all scenes and help you produce videos with a consistent visual identity. Custom Styles are ideal for creators, brands, agencies, and anyone producing recurring content.

Step 1: Open a Project and Apply a Base Style

Before creating your own style, start by applying one of Pictory’s default styles.

1. Open your project

2. Click the Styles tab

3. Choose a base style to start from

Your Custom Style will build on top of this foundation.

Step 2: Customize Your Text Settings

Open the Text tab and adjust your text to match your preferred design. You can update:

• Font type
• Text size
• Text color
• Line spacing
• Background highlight color

These settings become part of your Custom Style.

Make sure your text remains readable on all backgrounds.

Step 3: Add Text Animations

If you want animations included in your style:

1. Select a text element

2. Click the Animate Text icon

3. Choose the animation type

4. Adjust the speed

5. Apply to multiple text elements

Animations in Custom Styles help create consistent motion across all scenes.

Step 4: Adjust Layout and Positioning

Use the Layouts tab to choose a text and visual arrangement that fits your style. Your Custom Style will save this layout as the default structure for your scenes.

You can refine:

• Text alignment
• Visual placement
• Spacing

Choose a layout that reflects your content type, such as clean layouts for tutorials or bold layouts for marketing content.

Step 5: Apply Brand Kit Settings

If you use a Brand Kit, apply it before saving your Custom Style. This ensures your Custom Style includes:

• Brand fonts
• Brand colors
• Logo placement

Brand Kits work together with Custom Styles to deliver a unified look.

Step 6: Save Your Custom Style

Once you are happy with your adjustments:

1. Go to the Styles tab

2. Click Save Style or Create New Style

3. Name your Custom Style

4. Save it for future use

Your Custom Style now appears in your Styles library.

Step 7: Apply Your Custom Style to New Projects

You can use your Custom Style in any project.

1. Open a new or existing project

2. Go to the Styles tab

3. Choose your saved Custom Style

4. Apply it with one click

All text, layouts, animations, and design preferences update instantly.

Step 8: Edit or Update Your Custom Style Anytime

If you want to refine your style:

1. Open a project using the style

2. Adjust your design settings

3. Save the changes to the existing Custom Style

4. Or save it as a new style variation

This helps you evolve and maintain consistent design across your content.

Create Consistent, Professional Designs With Custom Styles in Pictory AI

Custom Styles help you produce videos that reflect your brand or creative identity. By setting up your own fonts, layouts, animations, and design rules, you save time and ensure every video looks clean and consistent. Whether you create tutorials, marketing videos, or client projects, Custom Styles help streamline your production workflow.

Start building your Custom Styles today in Pictory AI.