Brand Kits help you keep your videos consistent by storing your brand colors, fonts, and logos in one place. Instead of recreating your brand styling every time, you can apply a Brand Kit instantly to any project. This saves time and ensures that every video reflects your identity.

This guide shows you how to use Brand Kits across multiple projects in Pictory AI.

Why Brand Kits Matter

Brand Kits help you:

• Maintain consistent branding
• Speed up video creation
• Avoid manual design work
• Keep colors and fonts uniform
• Ensure every video follows brand guidelines
• Support collaboration across teams

Brand Kits are ideal for creators, marketing teams, educators, agencies, and enterprise users.

Step 1: Create Your Brand Kit

Before using a Brand Kit across multiple projects, you need to set one up.

To create a Brand Kit:

  1. Open any project

  2. Go to the Branding tab

  3. Click Create Brand Kit

  4. Upload your logo

  5. Select your brand colors

  6. Choose your brand fonts

Save the Brand Kit once everything is set.

Your Brand Kit is now available for every project in your account.

Step 2: Apply a Brand Kit to a New Project

When you start a new project:

  1. Upload your script, video, or audio

  2. Move into the editor

  3. Open the Branding tab

  4. Select your Brand Kit

  5. Click Apply

Your brand colors, fonts, and logo update immediately across all scenes.

Step 3: Apply a Brand Kit to an Existing Project

If you already created a project without branding, you can still apply your Brand Kit.

  1. Open the project

  2. Select the Branding tab

  3. Choose the Brand Kit you want

  4. Apply it to all scenes

Your project updates in seconds with no need to redo visuals.

Step 4: Use Different Brand Kits for Different Clients or Campaigns

If you manage multiple brands, Pictory lets you store several Brand Kits.

This is helpful for:

• Agencies working with multiple clients
• Companies with separate sub brands
• Teams running multiple campaigns
• Creators producing content for partners

Switch between Brand Kits by selecting a new one and applying it to your project.

Step 5: Combine Brand Kits With Styles for a Complete Look

A Brand Kit controls brand elements such as:

• Fonts
• Colors
• Logo

A Style controls:

• Layout
• Animations
• Text movement
• Visual structure

Use both for fully polished videos.

  1. Apply your Brand Kit

  2. Select a Style

  3. Make small scene adjustments if needed

This gives your content both brand consistency and strong visual design.

Step 6: Preview Your Video to Confirm Brand Accuracy

Before exporting:

  1. Click Preview Video

  2. Check brand colors on text and elements

  3. Confirm your logo placement

  4. Verify that fonts appear correctly

  5. Ensure readability across all scenes

Make adjustments if anything looks off.

Step 7: Export Consistent Branded Videos

Once everything looks right:

  1. Click Download Video

  2. Choose your aspect ratio

  3. Export the final file

Your branding stays intact across all formats.

Create Consistent, Professional Videos With Brand Kits in Pictory AI

Brand Kits help you maintain consistent visual identity across all your projects. Whether you are producing marketing content, social videos, onboarding materials, or client work, Brand Kits save time and ensure accuracy. With one click, your entire project updates to match your brand.

Start using Brand Kits across your projects today in Pictory AI.

Harness the power of AI and amazing video creation tools to grow your audience while saving you time!