Our top 5 tips focus on how to create mobile video for the two Meta platforms, Facebook and Instagram. But, they also apply across platforms including, Twitter, TikTok, LinkedIn & YouTube. So let’s dive straight in.
15 Seconds for Mobile Video
15 seconds or less is the key zone here. Viewers can tune out with lengthy content, so keep it short and sweet!
Pictory Bonus Tip
All about Reach - Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements.
But remember, some placements do support longer videos. Instagram feed and Audience Network placements allow videos up to 120 seconds long.
Facebook feed & Marketplace Messenger Home can have videos that play for up to 240 minutes.
Attention Everyone
You have roughly 3 seconds to capture the audience's eye. Put the most eye-catching visual from your video in the 3-second top spot and increase that mobile video engagement.
Vertical or Square Mobile Video?
Trick question, use both! The top percentage of viewers hold their phones vertically so vertical and square will cover the most screen area.
Pictory Bonus Tips
Ratio - 4.5 vertical ads work well across Facebook & Instagram plus Audience Network
Tools for the Job - Instagram Stories is FREE and easy to use, so check it out!
The Early Bird Catches the Worm
It’s all about the brand, brand, brand. Your brand message is the heart of the brand, so get it beating by showcasing your brand identity & logo early in the video.
Pictory Bonus Tip
Set it Up - You can use the “brand settings” section in Pictory to set up your brand. You can find this at the top right of your video Home Screen.
Can You Hear Me?
For most people, the answer is no. This is because the majority of audiences watch videos with the sound off. And…this is where Pictory comes in. Pictory is specifically designed to make mobile videos and increase video engagement with its AI Technology.
Pictory Bonus Tip
Big 80! - 80% of consumers said they were more likely to watch a video to completion of captions were available. You can use Pictory to create mobile video and access the 80%.
So there we go, 5 tips for capturing audiences and increasing engagement.
And remember there are 4 ways to create videos in Pictory.
Script to Video - Copy & Paste your text to begin creating your video.
Article to Video - Use existing blogs, press releases or an HTML article from URLs.
Edit Videos Using Text - Create new content from YouTube videos, direct from your computer and even google drive.
Visuals to Video - You can create video from existing video, video from images or a mixture of both.
We hope you enjoyed our Top Tips!
If you enjoyed this video why not watch...Top Video Production Tips & Tricks – Interview with Llewellyn Dalton.
