Professional videos, faster and cheaper
Pictory pricing plans
Includes a consultation with our video-creation expert (a $210 value)
Annual plans include a consultation with our video-creation expert (a $210 value)
Starter
$25 Was $29$29
per month, billed annuallyper month, billed monthly
Up to 360 mins/yrUp to 30 mins/mth
- 1 user
- All AI models and features
- AI video agent
- AI Scene editor
- AI Studio images and video
- 1 brand kit
- Unlimited access to 5 million+ royalty-free videos from Getty Images and Storyblocks
- Multilingual hyper-realistic AI voices from ElevenLabs
- Stock Avatars
* Annual plans grant all credits upfront.
Professional
Most Popular$35 Was $59$59
per month, billed annuallyper month, billed monthly
Up to 1,080 mins/yr 3xUp to 90 mins/mth 3x
- All of Starter +
- Cloned Avatars
- Custom brand fonts
- Voice Clones
- Unlimited standard voices
- 5 brand kits
- Unlimited access to 18 million+ royalty-free videos from Getty Images and Storyblocks
- 3x more Multilingual hyper-realistic AI voices from ElevenLabs
- 3x more Avatar Usage
* Annual plans grant all credits upfront.
Teams
$119 Was $199$199
per month, billed annuallyper month, billed monthly
Up to 3,600 mins/yrUp to 300 mins/mth
- All of Professional +
- 3+ users
- Shared brand assets
- Sharing & collaboration
- Onboarding and training
- 10 brand kits
* Annual plans grant all credits upfront.
Enterprise
Let’s talk.
Custom pricing
- All of Teams +
- Single Sign On (SSO)
- Custom-built templates
- Priority support
- Dedicated account manager
- AI-generated chapters
- Clickable CTAs & links
- SCORM export (LMS ready)
- Video consulting
- Pictory Central hosting
- Quizzes & knowledge checks
* Annual plans grant all credits upfront.
What are credits?. Credits are the shared currency across all AI usage-based features. One common pool for everything you create.
Models available in Pictory. Images: Flux Schnell, Google Nano Banana (Lite, Standard, Pro), ByteDance Seedream, Amazon Nova Canvas Video: Veo 3.1, Veo 3.1 Fast, Pixverse, Omni Flash Avatars: Stock Avatar, Custom Avatar Voices: ElevenLabs
4.6/5Trusted by over 20,000 teams and institutions worldwide.
All plans
Included in every plan
Every Pictory plan comes with the same AI video toolkit. Plans differ in credits, users, brand kits and storage.
AI video agent
Brief the agent and refine the video it builds.
All models and features
Every image, video, avatar and voice model Pictory offers, on every plan.
AI Scene editor
Edit your video scene by scene.
AI Studio images and video
Generate images and video clips from a prompt.
Automatic subtitles
Captions made from your audio, exported as .srt, .vtt or txt.
AI voices and translation
Natural-sounding AI voices, or your own voice-over, and your video translated into other languages.
Premium media and music
Storyblocks and Getty footage and images of people, music, craft and places, plus premium music tracks.
Avatars
Stock avatars and custom avatars that present your script.
Compare plans and choose yours
Prices shown are per month, billed annually.
| Feature | Free trial14 days freeGet free trial | Starter$25 /monthper month, billed annuallyBuy now | Most PopularProfessional$35 /monthper month, billed annuallyBuy now | Teams$119 /monthper month, billed annuallyBuy now |
|---|---|---|---|---|
| AI Credits | ||||
| Generative AI credits | 300 creditsUp to 10 mins | 24,000 creditsUp to 360 mins/yr | 72,000 creditsUp to 1,080 mins/yr | 216,000 creditsUp to 3,600 mins/yr |
| Generate video from script or URL | ||||
| Maximum video length | 5 mins | 30 mins | 30 mins | 30 mins |
| Number of videos | 3 | Unlimited | Unlimited | Unlimited |
| Storage | 500 MB | 5 GB | 20 GB | 100 GB |
| Pictory branding | Included | Not included | Not included | Not included |
| API access | Not included | Not included | Not included | Not included |
| AI video editor | ||||
| Maximum video length | 15 mins | 60 mins | 180 mins | 180 mins |
| Maximum video file size | 1 GB | 1 GB | 5 GB | 5 GB |
| Automatic subtitles | Included | Included | Included | Included |
| Automatic video summary | Included | Not included | Included | Included |
| Add B-roll | Included | Included | Included | Included |
| Export subtitles (.srt, .vtt, txt) | Included | Included | Included | Included |
| PowerPoint to video | ||||
| Import .pptx files and convert to video | Included | Included | Included | Included |
| Branding | ||||
| Maximum custom Brand Kits | 1 | 1 | 5 | 10 |
| Avatars | ||||
| Stock video avatars | Included | Included | Included | Included |
| Custom avatars | Not included | Not included | 2 | 2 per user |
| Media | ||||
| Premium videos and images | Storyblocks, Getty | Storyblocks, Getty | Storyblocks, Getty | Storyblocks, Getty |
| Premium music tracks | 5,000 | 5,000 | 15,000 | 15,000 |
| Trim video | Included | Included | Included | Included |
| Video models | ||||
| Veo 3.1 | Included | Included | Included | Included |
| Veo 3.1 Fast | Included | Included | Included | Included |
| Pixverse | Included | Included | Included | Included |
| Omni Flash | Included | Included | Included | Included |
| Image models | ||||
| Flux Schnell | Included | Included | Included | Included |
| Google Nano Banana Lite | Included | Included | Included | Included |
| Google Nano Banana | Included | Included | Included | Included |
| Google Nano Banana Pro | Included | Included | Included | Included |
| ByteDance Seedream | Included | Included | Included | Included |
| Amazon Nova Canvas | Included | Included | Included | Included |
| Voice models | ||||
| ElevenLabs | Multilingual Hyper-realistic AI voices | Included | Included | Included | Included |
| Voice-over | ||||
| Standard AI voices | Included | Included | Included | Included |
| Video export options | ||||
| Maximum resolution | 720p | 1080p | 1080p | 1080p |
| Landscape 16:9 | Included | Included | Included | Included |
| Portrait 9:16 | Included | Included | Included | Included |
| Square 1:1 | Included | Included | Included | Included |
| Customer support | ||||
| Email support | Included | Included | Included | Included |
| Priority support | N/A | Not included | Not included | Included |
AI Credits
Generate video from script or URL
AI video editor
PowerPoint to video
Branding
Avatars
Media
Video models
Image models
Voice models
Voice-over
Video export options
Customer support
Credits are the shared currency across all AI usage-based features: one common pool for everything you create.
The longest video you can create from a script, article or URL.
How many videos you can create on the plan.
Space for your uploaded media, music and video projects.
Whether a Pictory watermark is added to your exported videos.
Create videos from your own software with the Pictory API, which has its own plans.
The longest recording you can upload and edit with the AI video editor.
The largest video file you can upload to the editor.
Captions are generated automatically from your video’s audio.
Condense a long video into a short summary of its key moments.
Add supporting footage over your video from the stock library.
Download your captions as separate subtitle files.
Import a PowerPoint (.pptx) file and turn it into a video.
A brand kit saves your logo, colors and fonts so you can reuse them across videos.
Ready-made presenters that speak your script in your video.
An avatar made from you, to present your videos.
Access to premium stock footage and image libraries.
Royalty-free music tracks you can add to your videos.
Cut the start and end of your clips inside the editor.
Video generation in 1080p. Costs 20 credits per second without audio, 40 with audio.
Video generation in 1080p. Costs 10 credits per second without audio, 15 with audio.
Video generation in 720p. The cost depends on duration, extension and audio, and is shown in the prompt box.
Video generation. Costs 13 credits per second (audio only).
Image generation. Costs 0.6 credits per image.
Image generation and editing. Costs 4 credits per image.
Image generation and editing. Costs 8 credits per image.
Image generation and editing. Costs 14 credits per image.
Image generation. Costs 2 credits per image.
Image generation. Costs 4 credits per image.
Multilingual, hyper-realistic AI voices from ElevenLabs.
Natural-sounding AI voices you can add to your video.
The highest quality you can export your video in.
Widescreen format for YouTube and websites.
Vertical format for Reels, Shorts and TikTok.
Square format for social feeds.
Get help from the Pictory team by email.
Faster responses from the support team.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global L&D teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
FAQ: Pictory pricing
Can’t find your answer? Contact our team.
Each plan includes a credit allowance, shown alongside the video minutes it covers. For example, Professional includes 72,000 credits, which covers 1,080 minutes of video per year.
Yes. Annual plans grant all of your credits upfront, so you can use more in busy periods without waiting for a monthly renewal. Monthly plans refresh their allowance each month.
A video project is the collection of assets behind a video, such as your script, clips and music. You can make changes and export multiple versions and it still counts as one project. The free trial lets you create 3 video projects.
We don’t currently offer refunds on paid subscriptions. You can cancel anytime and you won’t be charged on renewal. We also offer a 14-day free trial so you can be sure you’ve chosen the right plan.
Prices are in USD. We accept all major debit and credit cards, as well as PayPal. Payments are processed securely by Stripe and PayPal.
Yes. Our payment system uses the latest security technology and is powered by Stripe and PayPal, two of the world’s most secure payment companies.
Professional and Teams plans support 29 languages, and Starter plans support seven.
The videos you create are yours to keep, but you must download them before you cancel. Video projects are permanently deleted from the platform when your account is cancelled.
No. Pictory has already licensed all the video clips, music and voiceovers for use in your videos.
Yes. Log into your Pictory account and reach out through the chat box in the bottom-right corner of your screen.
