Pictory 3 launch
What’s new in Pictory 3
Pictory 3 adds an AI video agent. Describe the video, review what it builds, then generate it.
- An AI video agent that plans the script and scenes
- More ways to start, from an idea to a deck
- Changes by chat or in the editor
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is Pictory 3?
Pictory 3 is Pictory’s AI video agent experience. You describe the video you want, add sources, and answer setup questions. The agent prepares a script, scenes and a preview, and you refine the result by chat or in the editor before you generate the final video.
Pictory 3 changes how a video starts. Instead of choosing a tool and filling in settings, you tell the agent what you need and review what it builds. This page gives you the overview, then points you to the guide that fits your next step.
Script and scenes readyReview before the preview
- YouBriefDescribe the video and add your sources.
- AgentPlanReads the brief and proposes the story and scenes.
- AgentBuildDrafts the script and builds a preview.
- YouReviewCheck the script, scenes and preview.
- AgentRefineMakes the changes you ask for.
How it works
How does Pictory 3 work in seven steps?
Pictory 3 works in seven steps. You describe the video, answer five setup questions, review the setup summary, check the script and scenes, generate the preview, refine by chat or in the editor, and generate the video to download. Each step has one action.
Describe the video
Add the topic, audience, purpose and length, plus any source files or URLs.
Answer the setup questions
Choose the voiceover, visual sources, aspect ratio, layout preset and brand kit.
Review the setup summary
Check your choices, then select Create script.
Review the script and scenes
Correct the story before you generate the preview.
Generate the preview
Play it from beginning to end.
Refine by chat or in the editor
Ask the agent for a change, or open the editor.
Generate and download
Select Generate video and download the file when it’s ready.
What’s new
What’s new in Pictory 3: an AI video agent, more ways to start and chat edits
AI video agent
An AI video agent
Describe the topic, audience, purpose and length. The agent guides the setup and prepares the story, then you review the script and scenes before the preview is built.
- Answer five setup questions, or choose Decide for me
- Choose a brand kit and a layout preset so each draft starts on brand
- Generate the final video when you’re ready
More ways to start
Start from what you already have
Begin with an idea, an approved script, a web page, documents, a PowerPoint deck or an audio recording. You can also record your screen or camera and edit by transcript.
- Describe an idea or paste a script
- Add a web page or documents
- Upload a PowerPoint deck or an audio recording
Changes by conversation
Change anything by asking
Ask for a focused change and say what to keep, or open the editor for precise control.
- Name the scene, describe the change and say what to preserve
- Edit scene redesigns one scene, and you choose whether to replace it
- Story text is what the voice speaks, and captions follow narration
Where to start
Where do I start with Pictory 3?
Start with the page that matches your question. New to AI video agents? Read the definition. Evaluating Pictory 3? Read the product page. Already a Pictory user? Follow the workflow to see each step, or read what the agent handles.
What is an AI video agent?
A plain-English definition, and how an agent differs from a generator and an editor.
AI video agent
What Pictory 3 accepts, what you control, and why teams use it.
Agentic AI video workflow
The seven steps from brief to download, with a worked example.
AI video automation
What the agent does and what you decide.
If you used Pictory 2
If you used Pictory 2, what changes?
Pictory 3 gives you finer control after the agent builds the draft. In the editor, select a scene and open the panel you need: Story, Visuals, Avatars, Audio, Text, Elements, Styles or Branding. Your existing projects stay in Projects, and you can share them with others.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
Brand kits
Your logo, fonts and colors on every video.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Open Visuals, then AI Studio, describe it, and drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using Pictory 3?
TrainingTraining courses from procedures
Turn a procedure into a lesson, and review the steps before anything renders.
- Help content
Help articles as how-to videos
Paste a help article link and say what to cover, then review the story.
- Onboarding
Onboarding videos for new hires
Brief the agent with the length, audience and ending of a new-hire video.
- Presentations
Presentations as narrated videos
Upload a PowerPoint deck and keep your slides as the scenes.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo YouTubers to global L&D teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Pictory 3 is Pictory’s AI video agent experience. You describe the video you want, add sources and answer setup questions. The agent prepares a script, scenes and a preview, and you refine the result by chat or in the editor before you generate the final video.
The main change is an AI video agent that guides you through setup, prepares the script and scenes, and creates a preview. You can start from an idea, an approved script, a web page, documents, a PowerPoint deck or an audio recording, then change the result by chat.
Pictory 3 starts with a conversation and an agent that prepares the story, while you review and direct. It also gives you finer control in the editor, with panels for Story, Visuals, Avatars, Audio, Text, Elements, Styles and Branding. Personal avatars, voice clones and Translate are in the editor, where you create and apply them.
Your existing projects stay available in Projects. Open each project from Projects and use the editing experience that project offers. Duplicate a project first if you want to experiment safely.
Pictory 3 suits you if you make videos from content you already have and want a structured first draft to review. It’s a good match for training, onboarding, help content and presentations, because those start from a document or a deck.
You can start from an idea, an approved script, a web page URL, documents, a PowerPoint deck or an audio recording. You can also record or upload a video and edit it by transcript.
Write a short brief, answer the five setup questions, review the script and scenes, then generate a preview. To learn more first, read what an AI video agent is and how the agentic AI video workflow runs.
Not Just What’s New
Go deeper with the Pictory 3 AI video agent
