PICTORY REPORT
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To generate your own custom images and clips when stock assets fall short
A secure video application that enables teams across the organization to create, update, and adapt video efficiently.
To generate your own custom images and clips when stock assets fall short
A built-in creation environment that enables teams to describe what they need and create visuals on demand—directly within the video tool.
To automate dynamic and personalized video creation at scale
A robust API that integrates with existing systems and workflows to generate video programmatically across audiences, regions, and use cases.
2026 State of Video Report
This isn't survey data. Pictory analyzed behavioral data from over 1.5 million videos created on its platform in 2026, covering creators across every region, role, device, and workflow. Here's what you'll get.
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case studies
Trusted by over 20,000 companies of all sizes
The report shows what the best teams are doing. Here's how you can do it too.
To turn your scripts, URLs, audio, and decks into video — fast
The data shows pros use repurposing workflows at 9x the rate of personal users. Pictory's web app is built for exactly that — script, URL, audio, and PPT all become polished video in minutes.
To generate custom visuals when stock assets fall short
The report shows UK creators generate AI images at 2.3x the US rate. AI-generated visuals are now a core part of professional video workflows, not a nice-to-have.
To automate video creation at scale across audiences and regions
Professional teams are leading AI video adoption. The Pictory API lets you build video production into your existing systems — generating personalised, localised video programmatically across every market.
Pictory analyzed aggregated, anonymized behavioral data from over 1.5 million videos created on its platform in 2026. The dataset covers global users across multiple countries and regions, workflow types (text-to-video, URL-to-video, audio-to-video, PPT-to-video), feature usage (AI avatars, voiceovers, background music, AI image generation), creator segments, and device types. All metrics are normalized per 1,000 users.
It's built for anyone who creates or commissions video content professionally — marketers, trainers, L&D teams, social media managers, and content strategists. If you make decisions about video format, workflow, or tooling, the data here will tell you how your peers are working and where the gaps in your strategy might be
Yes — completely free. No credit card, no paywall. Sign up and download the full report is yours instantly. You'll also get access to Pictory's free trial so you can put the findings to work straight away.
Repurposing is where Pictory's workflows shine. URL-to-video turns any blog post into a video automatically. Audio-to-video converts podcasts and recordings into captioned, shareable clips. PPT-to-video transforms your decks into video in minutes. The report shows professional teams use these workflows at up to 9x the rate of personal users — because they deliver the fastest return on existing content.
PICTORY FEATURES
Rated 4.7/5 on Capterra
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