How to Turn a Web Page into a Video with Pictory AI

Transform any article, blog post, or webpage into a stunning AI-generated video in minutes using Pictory AI’s URL to Video feature. Whether you’re repurposing blog content, summarizing reports, or turning news updates into shareable clips, this tool helps you go from URL to a polished video — fast.

What Is the URL to Video Feature?

Pictory’s URL to Video feature automatically extracts key text from any webpage and turns it into a video script and storyboard. The AI summarizes your content, selects visuals, and adds voiceovers — saving hours of manual editing.

Pictory’s AI will:

• Analyze your provided URL
• Generate a clean, editable video script
• Match visuals, captions, and music
• Build a ready-to-edit storyboard automatically

Perfect for:

• Marketers repurposing blog content for social platforms
• Bloggers and publishers creating video summaries
• Brands turning website content into visual campaigns
• Educators and coaches converting articles into video lessons

Step-by-Step: How to Use the URL to Video Tool

Follow this step-by-step tutorial to create a professional video from any web page.

Step 1: Access the URL to Video Tool

1. From your Pictory Home Page, click Text to Video, then select URL to Video.

2. Paste a valid web link (e.g., https://yourblog.com/article-title).
3. Choose your video type:
   • Explainer
   • Marketing
   • Tutorial
   • Internal Communication

This helps Pictory tailor tone, pacing, and visuals automatically.

Step 2: Generate a Script from the URL

1. After pasting your link, click Generate Script.
2. Pictory’s AI will extract your page’s main content and create a summarized video script.
3. Wait a few moments while the AI processes the page — you’ll see a progress indicator during content extraction.

Once complete, your draft script will appear in the Script Editor.

Step 3: Edit Your AI-Generated Script

Inside the Script Editor, you can:

• Edit or rewrite any text directly.
• Use the Ask AI tools to:
  • Rephrase or optimize flow
  • Shorten or lengthen sections
  • Adjust tone (professional, conversational, educational)

Use the Preview Script option to ensure the story flows naturally before moving forward.

Step 4: Configure Scene and Video Settings

In the right-hand panel, set up your preferred options:

• Aspect Ratio: Choose between 16:9 (YouTube), 9:16 (Reels/TikTok), or 1:1 (Square).
• Scene Segmentation: Sentence-based or line-break-based.
• Keyword Highlighting: Emphasize important terms automatically.
• Brand Kit: Apply your brand’s fonts, colors, and logo for consistency.

Once done, click Generate Video.

Step 5: AI Storyboard Creation

Pictory’s AI will now create your storyboard. A loading screen will appear: “Please wait while the video storyboard is being created…”

This process builds visuals and captions matched to each line of your script.

Step 6: Edit and Customize in the Video Editor

Once your storyboard is ready, you’ll enter Pictory’s AI Video Editor.

Here’s where you can fine-tune your video:

• Story Tab: Edit text or timing per scene.
• Visuals Tab: Replace visuals using stock clips, AI-generated visuals, or your uploads.
• Audio Tab: Add music or choose AI voiceovers.
• Text & Elements Tabs: Add captions, overlays, icons, and more.
• Branding Tab: Apply your brand kit instantly.

Use Preview Video to review changes in real time.

Step 7: Export and Share Your Video

When you’re happy with your final edit:

• Click Download Video to export.
• Or Share directly to YouTube, LinkedIn, or your preferred platform.

Your video is automatically saved under My Projects for future updates or re-editing.

Pro Tips for Better URL-to-Video Results

• Use clean, content-rich URLs (avoid pages with excessive ads or sidebars).
• Edit your script for clarity — shorter paragraphs convert best to visuals.
• Apply your Brand Kit to ensure all videos follow your brand identity.
• Choose the right aspect ratio based on where you’ll publish (YouTube = 16:9, TikTok = 9:16).
• Always preview before exporting to ensure scenes and captions align.

Why Use Pictory AI for URL to Video

Pictory AI saves you from manually copying, scripting, and editing content. You get:

• AI-driven content summarization
• Automatic script and storyboard generation
• Relevant visuals and captions
• AI voiceovers and music
• Download-ready videos within minutes

Turn every web page you publish into an engaging video asset — instantly.

Frequently Asked Questions

What types of links can I use with URL to Video?

You can use any publicly accessible web page, including blogs, articles, and news posts.

Will Pictory use all the content from my page?

No. Pictory’s AI summarizes and extracts the most relevant sections to create a concise script.

Can I edit the generated script?

Yes. You can edit freely or use Ask AI to rewrite, expand, or simplify your script.

Does it include visuals and voiceovers automatically?

Yes. Pictory selects visuals and voiceovers to match your script tone and theme.

Can I use my own branding?

Absolutely. Apply your Brand Kit in the Branding tab to include your logo, fonts, and brand colors.

Is it possible to make videos in portrait or square formats?

Yes. Choose from 16:9, 9:16, or 1:1 depending on your target platform.