Transform your ideas into engaging, ready-to-share videos in minutes using Pictory AI’s Idea to Video tool. Whether you’re creating explainer videos, marketing content, tutorials, or internal communications, this feature helps you go from concept to video without needing a script or editing experience.
What is the Idea to Video Feature?
The Idea to Video workflow in Pictory AI turns your topic or idea prompt into a fully generated AI script and storyboard. This process is perfect for creators who want to save time brainstorming, writing, and editing.
Pictory’s AI will:
- Analyze your idea prompt
- Generate a custom video script
- Select relevant visuals and voiceovers
- Create an editable storyboard
This is ideal for:
- Marketers creating brand or social media videos
- Educators turning lessons into visual explainers
- Content creators who want AI help writing scripts
Step-by-Step: How to Use the Idea to Video Tool
Follow this guide to go from idea to finished AI-generated video.
Step 1: Access the Idea to Video Tool
- From your Pictory Home Page, select “Text to Video”, then choose “Idea to Video.”
- Enter your topic or short prompt describing what your video will be about.
Example prompts:
- “5 tips to improve your LinkedIn profile”
- “What is sustainable fashion?”
- “How to start a podcast”
Step 2: Choose Your Video Type
Select the type of video that fits your goal:
- Explainer
- Marketing
- Tutorial
- Internal Communication
Pictory will tailor tone, structure, and visuals based on your selection.
Step 3: Enter Your Idea Prompt
Type a short description or phrase for your idea. You can include your target platform (YouTube, Instagram, LinkedIn) and desired video length.
Click Generate Script to let Pictory’s AI write your draft script automatically.
Step 4: Review and Edit Your AI Script
Once your draft script appears in the Script Editor, you can:
- Edit or rewrite text directly
- Use Ask AI tools to optimize flow, rephrase, shorten, lengthen, or change tone
Step 5: Configure Scene Settings
In the right panel, customize:
- Aspect ratio (16:9, 9:16, 1:1)
- Scene segmentation (sentence or line-break based)
- Keyword highlighting
- Visual auto-selection toggle
- Brand Kit (logo, colors, fonts)
Step 6: Choose a Layout and Theme
Click Generate Video to move into the Choose Layout screen. Select from pre-designed layouts like:
- Modern Minimalist
- Kinetic
- Chic
- Wanderlust
- Bulletin
Each theme applies professional fonts, animations, and color palettes.
Step 7: AI Storyboard Creation
Pictory automatically builds your storyboard. A loading message such as “Creating scenes…” appears while AI generates visuals and captions for each line of your script.
Step 8: Edit and Customize in the Video Editor
Once your storyboard is ready, the AI Video Editor opens. You can:
- Edit scene text and duration
- Replace visuals under Visuals
- Add music and AI voiceovers under Audio
- Insert overlays in Text or Elements
- Apply your Brand Kit under Branding
Use Preview Video to see changes instantly.
Step 9: Export and Share Your Video
Click Download Video to export your finished piece or share it directly to social platforms. Your project is automatically saved under My Projects for future edits.
Pro Tips for Better Idea-to-Video Results
- Start with a clear, specific idea — one topic per video works best.
- Use Ask AI tools to refine and tighten your script.
- Choose the right aspect ratio for your destination platform.
- Apply your Brand Kit for consistent style.
- Always preview before exporting to ensure visuals and captions sync properly.
Why Use Pictory AI for Idea to Video
Pictory AI bridges the gap between brainstorming and professional video production. You’ll get:
- AI-generated scripts from your prompt
- Automatically matched visuals
- Built-in AI voiceovers and captions
- Download-ready videos in minutes
Frequently Asked Questions
Q1. What types of ideas can I turn into videos?
Any concept works — from tutorials and educational explainers to marketing or social media topics.
Q2. Can I rewrite the AI-generated script?
Yes. You can freely edit or use Ask AI to improve clarity, tone, or pacing.
Q3. Does Pictory automatically add visuals and voiceovers?
Yes. Pictory matches visuals to your script and can apply AI voiceovers instantly.
Q4. Can I brand my video?
Yes. Apply your Brand Kit in the Branding tab to add logos, fonts, and colors automatically.
Q5. Can I export in different aspect ratios?
Yes. Choose from 16:9, 9:16, or 1:1 based on your platform.
