4.6/5rated on G2

The all-in-one AI video platform designed for today’s business needs

With Pictory, teams repurpose ideas and existing content into brand-consistent, professional-quality video, with prompt-based AI visuals, avatars, and automated workflows.

Trusted by over 20,000 teams and institutions worldwide.

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What is Pictory for Enterprise?

Pictory for Enterprise is an AI video platform for large teams that need security, scale, collaboration and brand control without heavy operational overhead. You create, update and personalize video across the organization with a web app, AI Studio and an API.

Teams and Enterprises use it as a video generation platform to turn slides, documents, web pages and recordings into branded video, keep that video up to date, and get it to every region and audience. More than 20,000 companies already create video with Pictory.

Certified for enterprise-grade security and global compliance

  • AICPA SOC seal
  • ISO 27001 seal

Pictory for Enterprise

Create, customize and scale video on one platform

  • Pictory Web App

    Create, edit and collaborate on videos, adapting content quickly. A secure video application that enables teams across the organization to create, update and adapt video efficiently.

  • Pictory AI Studio

    Generate your own custom images and clips when stock assets fall short. A built-in creation environment where teams describe what they need and create visuals on demand, directly within the video tool.

  • Pictory API and MCP server

    Automate dynamic and personalized video creation at scale. A robust API and MCP server that integrate with existing systems and workflows to generate video programmatically across audiences, regions and use cases, with coding agents such as Claude Code and Codex.

Why Pictory

Loved by creators, trusted by enterprise teams

From solo creators to global marketing teams.

  • 4.6 / 5

    Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.

    • Capterra Best Ease of Use 2025 badge
    • Capterra Shortlist 2025 badge
    • Software Advice Front Runners 2025 badge
    • GetApp Category Leaders 2025 badge
  • 20,000+

    companies and institutions creating video with Pictory.

  • ISO 27001

    and SOC 2 certified, GDPR compliant, ready for enterprise security reviews

    ISO 27001 sealAICPA SOC sealGDPR

Key features

Everything enterprise teams need to create videos at scale

  • Single sign-on

    Support for Single Sign-On (SSO) using your existing identity provider, enabling secure, centralized access and simplified user management at enterprise scale. Works with SAML and OIDC and providers such as Okta, Microsoft Entra ID and Google. Set up by our team. Included on the Enterprise and Teams plans.

  • Comprehensive brand kits

    Centralized brand controls for fonts, colors, layouts, and visual standards ensure all video output adheres to brand and compliance requirements, regardless of creator or team.

  • AI avatars and custom AI visuals

    Built directly into video workflows, avatars help content feel more engaging and memorable, while staying easy to create and update. Avatars offer a consistent, professional way to show up on video without the friction of filming. Custom AI visuals let teams generate their own video clips or images when stock libraries aren’t enough.

    See AI avatars
  • Personalization at scale

    Support for creating video experiences tailored by role, region, account, or individual, without manual duplication, using the Pictory API and templates. Personalization is applied consistently across training, enablement, marketing, and customer communications.

    See the Pictory API

Pictory Central

Pictory Central: real interactive video with questions or assessments

Part of the Enterprise plan

Upload a video and Pictory adds automatic chapters, AI-generated quiz questions you review and edit, and call-to-action buttons. Host and stream it, publish by link or embed, export to SCORM for an LMS and track engagement. Enterprise pricing is custom, so book a demo to see it.

  • Automatic chapters
  • AI quiz questions you review and edit
  • Call-to-action buttons
  • Link, embed or SCORM export
See Pictory Central

Team and brand control

The Teams plan is for three or more users, with shared brand assets, sharing and collaboration. A brand kit holds your logo, colors, fonts, text styles, music, voices and avatars, and Pictory can generate one from your website address (the brand kits guide shows how). Brand kits and projects are shared across a team, with personal and team workspaces.

  • Brand kits made from a website address
  • Brand kits and projects shared across a team
  • Personal and team workspaces
See the Teams plan

Built for your team

Who is using Pictory for Enterprise?

  • A learning and development manager in a green sweater smiling at her desk, with a policy update turned into a refreshed course by Pictory
    Learning and development

    Keep video training current without production bottlenecks

    Refresh training as products, policies and regions change, without re-recording.

  • A sales enablement lead in a navy shirt smiling in a meeting room, with a launch briefing video being drafted by Pictory
    Sales enablement

    Get the right message to the field faster

    Build and ship launch briefings, objection handling and short refreshers as fast as plans change.

  • A marketing director in a cream blazer smiling in a studio, with a launch brief and a webinar deck turned into campaign videos by Pictory
    Marketing

    Turn ideas into video at campaign speed

    Turn decks, webinars and product pages into campaign videos, in as many versions as you need.

Integrations

Integrations and automation

Pictory fits into your existing workflows. Connect Zapier, Make and the Chrome extension to create videos automatically from CRM updates, form submissions or key events across your stack. The Pictory API works with ChatGPT, with coding agents such as Claude Code and Codex, and with any tool that can call a REST API; the Pictory MCP server lets you make videos in Claude.

Case studies

Teams that scaled video with Pictory

  • Whirlybird Labs logo over a bright glass office

    “Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”

    Jason Hoss, Founder & CEO
    Read the Whirlybird Labs case study
  • VRC Investigations logo over a woman leading a meeting

    “Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”

    Curtis Whitfill, VP of Continuing Education
    Read the VRC case study
  • AppDirect logo over a presenter showing a chart to his team

    “82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”

    David Landsberger, Director of Partner Enablement
    Read the AppDirect case study
  • NetRock Custom Cybersecurity logo over a team working at their computers

    “It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”

    Christian Wentz, Owner
    Read the NetRock case study
  • Online Super Tutors logo over a tutor presenting a lesson

    “Through Pictory videos, leads up by 500%, video production costs are down 90%.”

    Andrew Reid, Founder
    Read the Online Super Tutors case study
  • Game of Yield logo over a man working at his computer

    “We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”

    Dr. Yuri Kotik, Founder
    Read the Game of Yield case study

See all case studies

Book your 30-minute Pictory Enterprise demo

How it works

Trusted by over 20,000 companies of all sizes

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FAQ

FAQ: Pictory for Enterprise

Can’t find your answer? Contact our team.

It is built for learning and development, sales enablement, marketing, and any team that needs to produce high volumes of video quickly while staying on brand and compliant.

You reduce production time, remove reliance on video specialists, and avoid re-recording when content changes. Teams can update videos as products, policies, and messaging evolve while maintaining governance and consistency.

The web app is a secure, self-serve environment where non-technical users can create and edit videos at scale. It supports high-volume usage while giving administrators control over access, branding, and standards.

Pictory’s AI Studio lets your team generate custom images and video clips using text prompts. You can create visuals on demand when stock footage does not fit, directly inside your video workflow. Read more about AI Studio.

The API allows you to automate video creation and personalization programmatically. You can integrate it with your existing systems to generate videos across regions, audiences, and use cases without manual effort. See the Pictory API.

Centralized brand kits control fonts, colors, layouts, and visual rules. Every video created across teams follows the same standards, which helps meet brand and compliance requirements.

Yes. You can personalize videos by role, region, account, or individual without duplicating work, using the Pictory API and templates. Personalization applies consistently across training, sales, marketing, and customer communications.

Yes. AI avatars are built into the workflow so you can present content in a consistent, professional way without filming. Avatars are easy to update and help keep content engaging and memorable. See AI avatars.

Pictory supports Single Sign-On with your existing identity provider, using SAML or OIDC (for example Okta, Microsoft Entra ID or Google), on the Enterprise and Teams plans. Our team sets it up for your organization. Pictory is also ISO 27001 and SOC 2 certified.

Yes. Teams can update and distribute video across regions quickly, with AI voices in 29+ languages and translation from English to other languages. This helps ensure consistent messaging while adapting content to local needs.

You can turn training content into video fast, update it without re-recording, and distribute it consistently across regions. This shortens time to readiness and reduces workload without sacrificing quality. See Pictory for learning and development.

Sales teams can create and update training and messaging as fast as plans change. This helps reps stay aligned and deliver the right message at the right time.

You can turn existing assets like decks, webinars, and product pages into videos, then create multiple variants from a single source. This lets you ship faster, test more, and scale without increasing budget or headcount. See Pictory for marketing teams.

You can speak to an expert or book a demo to see how Pictory fits your workflows, security requirements, and scale needs. To see the latest release, read about Pictory 3.

Yes. The Pictory API works with ChatGPT, with coding agents such as Claude Code and Codex, and with any tool that can call a REST API. The Pictory MCP server lets you make videos in Claude. Read about the Pictory API and the Pictory MCP server.

Yes, with Pictory Central, which is part of the Enterprise plan. It hosts and streams your video, adds automatic chapters and AI-generated quiz questions, and exports to SCORM for your LMS. You can also publish by link or embed. See Pictory Central.

Enterprise pricing is custom. Book a demo and our team will go through the plan that fits your organization. The plans from $25 a month, billed annually, are for self-serve use and are on the pricing page.

Yes. The free trial includes 300 credits for 14 days, with no credit card required. Videos downloaded on the free trial are watermarked.

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Agentic video workflows now in Pictory 3

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