From creating videos for social media on short timeframes to automating things like transcriptions and captions, there's a feature for every content marketer.
Keep reading for a closer look at AI video editing software, the role this technology can play in the current content landscape, and the advantages it provides to creators of all skill levels.
Yes, the algorithms are pushing video content harder than ever but that’s largely because it's what people want to look at.
Unfortunately, this trend has often made for more time-consuming and resource-intensive content creation and in turn, made it harder than ever for marketers to keep up.
Multi-channel Marketing
Adding to the never-ending list of stressors for content marketers is that in order to maintain proper visibility online and access different audiences, brands need to be on more than one platform.
If marketers could make one video and share it across all of them, it wouldn’t be such a challenge.
However, platforms vary greatly in terms of preferred format and video length.
This makes the editing process that much more tiresome as a single piece of video content then needs to be adjusted to suit each one.
Why AI Video Editing is For Everyone
AI software with extensive video editing capabilities can help any content maker, no matter their skill level.
Here’s why:
AI Video Editing Eases the Process for Novices
The most obvious use of video editing AI is to bridge the skill gap for those new to the video creation process.
For too long the assumption has been that the only way to create high-quality videos is by becoming an expert at using complicated editing software like Adobe Premiere Pro.
This takes hours and hours of learning though.
Not to mention all the technical knowledge that video editing usually requires in terms of understanding pacing, transitions, and structure.
The best AI video editors are accessible to anyone and don’t require any major skills to use, while also automating many of the tasks that might otherwise have needed training for.
AI video editing tools are a great way for those new to this side of content to get familiar with things and still produce visually appealing videos, even without all the fancy technical skills.
An AI video generator requires next to no expertise on the part of the user and does most of the heavy lifting for them.
AI Video Editors Allow Pros to Focus on Complex Issues
A common misconception is that AI video editing software is only useful to novices.
But it can be a valuable tool for even the most advanced video creators because of one simple reason:
It saves time.
Most of the tasks that video editing AI can do, professional video editors can do just as well.
The only difference is that using AI takes less time and less effort.
It may seem silly to automate video creation when you can do it yourself.
But automation frees up precious time to focus on things like coming up with creative briefs or getting better video footage.
There are so many moving parts to creating a video.
Usually, the toughest aspect for a pro creator is just trying to balance everything.
AI video editing tools can ensure that the easy or tedious tasks are taken care of so that pro creators only spend their time on the aspects that need them most.
This means in turn they can pour even more creativity into their work.
Content Marketers Get to Do It All
Most content marketers are performing multiple jobs.
They’re keeping an eye on marketing trends and audience stats, and trying to come up with fresh, creative content ideas at the same time.
Having to create videos and become an expert Adobe Premiere Pro user isn’t an easy thing to add to the list.
It’s why so many content marketers are forced to outsource video editing and hire extra help.
With AI video editors, however, content marketers get to do it all without necessarily needing new hires.
Automating the video editing process takes care of a major marketing burden.
Similarly, it ensures that small businesses with limited teams can better juggle their many responsibilities.
AI Video Editors are Designed to be Accessible
The best AI video editors are designed to be accessible.
This means that editing skills aren’t required, nor are coding or any other major technical attributes needed.
This helps create a more level playing field and allows more people, regardless of their expertise or interests, to participate in the video editing process and have fun with it too.
Whether you’re creating music videos for a laugh or professional explainer videos as part of your business strategy, AI video editor tools are a way to get involved with video creation.
10 Advantages of Using AI Video Editing Software
Whether you’re a creative or a video newbie, here are 10 advantages that AI video editing software offers everyone:
1. Marketing Content becomes Easily Scaleable
Even the most experienced video creators struggle when the volume of content expected suddenly increases.
As businesses grow and expand, content demands tend to increase as well.
This is especially true of any brands that begin to include more social media channels in their repertoire or are trying to post more frequently.
It limits the need for new hires and ensures that some of the most tedious and time-consuming aspects are handled quickly and with minimal input required.
A powerful AI video editor can save creators extensive time and resources.
Instead of spending hours trying to decide how to edit video clips together, an AI tool allows users to simply select footage and let the software stitch it together.
It saves resources not just in terms of limiting the need for extra hires to work on video creation but can reduce how much needs to be spent on filming.
Also, many AI video editor platforms operate as AI video generators and give users access to extensive stock footage that can be used alongside or in place of original content.
3. Pictory gives you Access to Stock Footage and Music
This makes it easier than ever to create professional videos and ensure that all your creations have engaging background music too.
Stock content can be used alongside original footage or to create whole videos.
It’s important to note that just because AI video editors automate many things, it doesn’t mean that users don’t still have room to play with editing themselves.
Think of AI tools as an assistant.
If you want, they can take over most tasks, but you still have free reign to intervene and adjust where you’d like to.
4. AI Video Editing makes Branding Content Easy
One of the fiddlier tasks of video editing for online marketing is adding company branding.
We even provide video templates to work from so that choosing where to place branding isn’t as difficult.
An annoying editing task suddenly becomes a simple matter of uploading your branding and letting the AI video editing tool do the work for you.
5. Create Professional Videos in Minutes
There’s a certain slickness to the editing that more professional videos have.
You can’t always put your finger on it as a viewer, but the quality is recognizable from the jump.
Smooth transitions, engaging graphics, and text elements, and consistent branding all add to the overall video quality.
With an AI video editor, these elements are made far more accessible and still allow you to create videos quickly.
One of the best aspects of AI tools is that they ensure that users no longer have to compromise on creating compelling content for the sake of time limits.
6. Video Content Boosts Engagement
Many of the aspects already mentioned in terms of the access AI video editors give to stock background music, visuals, and interesting text or graphic elements, all help to create videos that grab people’s attention more.
This in turn, usually leads to boosted engagement.
Again, instead of cropping video clips manually, Pictory automates things so that users can easily crop videos into the required aspect ratio.
9. Text to Video Generation
Whether users want to turn a blog post into a video, a podcast transcript, or even just a script, an AI video editor can get the job done in just minutes.
Users don’t even have to worry about trying to film their own footage – the AI video editor will source stock content and automate the entire process.
10. Auto-Add Captions
Auto-captions and transcriptions are a game changer for editors and creators of any level.
Our user-friendly interface makes things easier for novices but equally, the convenience of our editing tools and the time it can save benefits even the most experienced editors and creators.
In today’s fast-paced digital world, where visual content has become the cornerstone of successful marketing and storytelling, creators are constantly on the lookout for platforms that offer both innovative tools and high-quality visuals. Enter Pictory and Getty Images—a partnership that combines the cutting-edge AI capabilities of Pictory with Getty Images’ renowned media library to provide
Unfortunately for those looking to snap up the best deals, Black Friday and Cyber Monday are over for another year. And that means the exclusive Pictory coupon code for Black Friday is also no longer valid. HOWEVER! Just because there are no Pictory discount codes, doesn’t mean you can’t get some free
Want to learn how to edit videos like a pro? This guide will show you how to edit from start to finish using Pictory AI. You’ll master importing clips, trimming footage, adding visual and audio effects, and exporting your final product. Let’s dive into the world of video editing and create something amazing. Key Takeaways