Are you looking to transform a blog to video?

You’re in good company, as more and more marketers are recognizing the value of video marketing.

With the rise of artificial intelligence (AI) tools and automation, it’s never been easier or more affordable to turn blog posts into videos.

Plus, you don’t need to hire a video agency to create videos.

AI video generation software like Pictory can turn any blog post into a professional video in minutes.

In one survey, 92% of marketers agreed that video content increases return on investment (ROI).

 92% of marketers agreed that video content increases return on investment

By transforming blog content to video, you can: 

  • Bring your content to life, engaging your target audience

  • Enhance search engine optimization (SEO) 

  • Milk more conversions from top-converting blog posts via your YouTube channel and social media 

  • Increase dwell time, traffic, leads, and sales

In this comprehensive guide for video content marketers, we walk you through every step of the blog to video process.

From choosing the right blogs to creating videos using Pictory and other software platforms, we’ve provided all the actionable insights you need to get started.


Why Turn Blog Posts Into Videos?

Posting keyword-rich blog post content helps to improve SEO, build trust among your target audience, and establish credibility.

But the benefits don’t stop there.

By repurposing your blogs as video content, you create a video marketing machine — one that can entertain and educate audiences, connect with customers, and boost sales. 

Benefits of Visual Content

The visual stimuli of video content can enhance engagement, making your brand memorable for your audience.

Research suggests associating concepts with words and images enables visual thinking, improving comprehension and retention.

Combining visual and auditory input can help your audience remember your message.

If you have a substantial blog post (like this one), transforming it into video content makes it more accessible to a broader audience.

Moreover, you can drive traffic to your site, especially if a video post goes viral on social media. 

In short, video lets you convey complex information in an easily digestible format.

You’ll bring blog post content to life and create stunning videos your audience wants to see, hear, and share with others.

Video Content and SEO

Creating videos is one of the best ways to improve SEO for your site.

For one thing, video content keeps visitors on a website longer, reducing bounce rates.

Research suggests the bounce rate for video blogs is 34% lower, on average than in other areas of a website. 

With quality video content, you increase the chances of having Google feature your videos in search results.

Content appearing prominently in search engine results pages (SERPs) has a better chance of showing up for your target audience, even for highly competitive keywords. 

As such, even sites with low DR — that is, a domain rating indicating a weak, less authoritative backlink profile — have a chance to rank for competitive or branded keywords.

Moreover, backlink opportunities can increase as people share video content across various platforms.

Additional SEO benefits of video marketing include the ability to optimize videos for search engines via metadata, and increasing discoverability.

Having thumbnails appearing with YouTube videos in SERPs can also help drive more traffic.

As people search, they naturally gravitate toward results that include videos, improving click-through rates. 

Reaching a Wider Audience

Videos have the advantage of being easily shareable across numerous social media and content platforms.

This shareability extends your reach and exposes your content to a broader audience. 

Furthermore, visual content has the potential to resonate with diverse demographic groups, making it a versatile marketing tool.

Adding subtitles to your videos ensures inclusivity, allowing you to cater to a global audience with varied needs and preferences.

Since 85% of Facebook users watch videos without sound, subtitles are crucial.

85% of Facebook users watch videos without sound, subtitles are crucial.

Additionally, audiences can consume video content on various devices, further enhancing the format’s accessibility.

You can also repurpose videos for multiple platforms, maximizing your reach without reinventing the wheel. 

Converting Blog Posts Into Good Videos

You don’t need to create video content for every blog post.

So, how do you choose which ones are worthy of converting? Consider the following key points. 

  • Choose content with high conversions. At Pictory, we’ll often convert top-converting blog posts into videos and embed them back into the blog post. This approach amplifies the reach of each post you select, enabling more conversions from YouTube videos and social media.

  • Select content with competitive keywords. For instance, say you have a blog that can’t rank on page one of SERPs because it targets a competitor’s branded keyword. Converting the post to video is a way to boost it in SERPs and increase conversions for that competitive keyword from YouTube.

  • Evaluate the topic of the blog post. Is it conducive to a video format? Consider factors like the type of content and whether there’s existing video content on similar topics.

Whether reviving stagnant blog posts or enhancing top-performing content, there can be numerous benefits to transforming blogs into video.

With a video tool such as Pictory to help, you no longer have to wait days or weeks to turn a blog post into a video.

It takes just a few minutes to produce high-quality videos for your video marketing campaigns.

Follow the steps below to turn your blog post to video clips.

Step 1: Download your list of top-performing blog posts from Google Analytics.

If you don’t have one set up yet, you can see a step-by-step guide here.

google analytics

Step 2: Convert the blog post into a video script using generative AI.

chatgpt prompt and answer

One method is to copy and paste your content into ChatGPT, prompting it to convert your post into a video script.

Step 3: Begin the conversion process by reviewing and condensing the blog post content.

documents notes page for video script

Focus on the main points, using short and simple sentences, and adopt a conversational tone.

Step 4: Use any preferred software for content review and editing, such as Google Docs or Notepad.

Step 5: Break up the condensed content into a script.

Ensure each slide or video frame contains no more than four or five sentences to maintain viewer engagement and avoid information overload.

Step 6: Be mindful of the pacing and information delivery in your videos so you can cater to viewer expectations and consumption habits.

When you use an AI-powered tool like Pictory, you eliminate the need for manual creation of video scripts.

Pictory will do the work automatically, saving time, energy, and resources.

Automating Video Creation from Blog Posts

With automated video creator tools, AI handles the heavy lifting of creating cohesive videos from blog posts.

From adding captions to incorporating background music, automation makes it easy to produce a high volume of videos.

Consider the advantages of automation with the help of a platform like Pictory:

  • Efficiency. AI tools and automation streamline video content creation, saving time and reducing manual effort.

  • Scalability. Turn your blog posts into videos in just minutes without the need for manual efforts.

  • Consistency. Branded templates give you a consistent look and feel across video content.

  • Cost-effectiveness. Automation gives you a budget-friendly alternative to traditional methods or outsourcing to an agency.

  • Enhanced engagement and SEO. With automation, you can quickly gain broader reach for your content across platforms and improve SEO results. 

Tools for Easy Video Creation from Blog Posts: Free and Paid

With the range of tools available to turn your blog posts into video content, which one should you choose?

We’ve covered free and paid options below that you can test out to determine which option works best for you.

Pictory: Freemium 

With its user-friendly interface and range of video editing features, Pictory is well-suited to beginners and seasoned video creators alike.

Consider the following features and advantages of Pictory’s powerful video AI tools.

Visit our features page to learn more about Pictory’s capabilities and view our wall of love from happy Pictory customers.

You can also check out the video below for a quick tutorial on how to convert blog posts into videos using Pictory.

How to Transform a Blog Into a Video With Pictory, Step By Step

It’s easy to get started with blog-to-video content creation with Pictory.

Follow the steps below, and refer to our help documentation for additional tips and guidelines.

1. Begin by copying and pasting the article link you want to transform into a video. Then, click proceed to continue to the next step.

article to video feature

2. If you use an article link, in just a few moments, Pictory’s unique artificial intelligence will summarize your article.

pictorys auto summarize

3. From here you can proceed or from the blog if required. You can also reorder scenes and create new ones to help your article transition into an engaging video.

manually highlight parts of script to include in scenes

4. Once you have adjusted the summary to your liking, click Next in the top right to continue.

selecting next to continue

5. You will then be prompted to select a video Template. The Templates Library includes all the default templates, while My Templates includes any custom templates you have edited.

library templates

6. Please select the aspect ratio you need and click Continue to create your video.

change aspect ratio

7. From here, you’ll be able to change the images and add voiceover, music, and other branding and elements to your new video creation.

pictory toolbar

8. Once you’re happy with the finished product, it’s easy to preview your video, send that preview to others, and then download your finalized video either through our Hootsuite integration or straight to your device.hootsuite

With Pictory’s free trial plan, you can create three video projects, each up to 10 minutes long.

If you need more frequent video content, you can upgrade to a paid plan starting at $19 per month.

pictory pricing plan

Explore the simplicity of converting a blog into a video with Pictory; Try Pictory now for free!

Synthesia: Paid

With its focus on avatar-focused video creation, Synthesia helps you create talking head videos.

Choose from stock avatars, or customize an avatar that aligns with your brand’s style.

The avatar can then deliver explainer videos, employee onboarding, sales training, and other videos in an engaging format.

synthesia homepage

To create a talking head video with Synthesia, follow these steps:

  1. Sign up for an account, and decide whether you want a stock avatar or a custom avatar.

  2. For a stock avatar, you can select your avatar’s age range, attire, and other features. See examples of Synthesia avatars and sample videos here, or check out the Knowledge Base for answers to common questions.

  3. For a custom avatar, you’ll need to follow Synthesia’s step-by-step process for custom avatar creation using your own footage.

  4. For video content creation, go to your Studio dashboard and select New video in the top right.

  5. Choose from Blank video, Generate video with AI, or Import PowerPoint.

  6. Select Synthesia templates to use with the Generate video with AI feature. Synthesia will generate the script and scenes from the video template.

  7. Once you’re happy with your draft, select Continue in editor.

  8. Edit and preview your content, and select Generate when you’re done. 

The Starter plan is $22 per month when paid annually, or $29 monthly when pay-as-you-go.

synethesia pricing plan

This plan gives you up to 10 minutes of video content per month and over 60 avatars. 

Transforming Blogs Into Videos With HeyGen: Freemium

Another freemium option, HeyGen allows you to create videos from blogs in minutes using AI-generated avatars and voices.

Choose your avatar, type your scripts, and create videos in minutes.

hey gen homepage

Follow these steps to get started. 

  1. Open HeyGen online.

  2. Select a presenter for your blog video. You can use built-in avatars, or you can also create a custom avatar.

  3. Enter your content into the script box.

  4. Place other article text on the video canvas. Tip: HeyGen will help you to turn text into speech automatically.

  5. Hit Submit to get the final video for your blog!

  6. You can share your video directly or as a link. You can also save it in HTML, so you can embed video on your website.

HeyGen offers a freemium version of its app with one free credit and a one-minute max duration.

hey gen pricing plan

Paid plans start at $24 per month, billed annually, or $29 monthly when pay-as-you-go.

Why Pictory Is Better Than Synthesia and HeyGen

Although Synthesia and HeyGen offer a range of features and benefits, Pictory is our top choice for transforming blog posts into a YouTube video or videos for any other platform.

Its ease of use makes it a cinch to get up and running without technical knowledge or video editing experience.

Plus, the free version allows you to test-drive the features before committing to a paid plan.

Pictory also offers stock footage instead of just avatars, giving you the flexibility to get creative with your videos.

Easily transform your blogs into visual masterpieces, going beyond talking heads to engage and delight your audience.

Advanced Tips for Creating High-Quality Videos from Blog Posts

Many bloggers aim to level up their video content as they grow more familiar with Pictory.

Here are some advanced tips and tricks to help you drive traffic and create stunning videos:

  • Use various content techniques. Incorporate voice-overs, add images, use subtitles, and weave in animation effects to bring your content to life.

  • Explore the role of AI and other technologies. AI-powered tools can automate video creation in ever-expanding ways. Why not automate the video generation process even further, and utilize AI to find ideas for content, write or refine scripts, and create voiceovers, as well as to generate videos from your blogs?

  • Optimize for different platforms. Create and upload short snippets for social media and go longer for YouTube videos. Don’t limit yourself to one type of video blog post; you have multiple options for repurposing blog posts on various platforms.

  • Be consistent. With consistent aesthetics and branding across videos, you can create a brand identity. Ensure your colors, visuals, and tone align with your desired image to foster brand recognition.

Additional Tips and Tricks

As you create video content for different platforms, you’ll want to follow some best practices to ensure consistency and branding across videos.

Follow these key points to create and post on various social platforms:

  • Understand platform demographics. Tailor your content to the primary audience of each platform.

  • Be mindful of platform-specific formats. Adapt your video dimensions and length to each platform’s specifications.

  • Use engaging thumbnails. Use compelling and high-quality thumbnails to grab your viewers’ attention.

  • Optimize for SEO. Utilize keywords, tags, and descriptions to enhance searchability.

  • Incorporate captions and subtitles. Include accurate captions and subtitles for accessibility and silent viewing.

  • Add a strong call to action (CTA). Clearly guide viewers on what action you want them to take next.

Pictory can help create videos from blog posts for different social media platforms.

We’ve included some platform-specific tips to help you create videos that engage audiences on various social networks.

  • LinkedIn content should engage businesses and professionals. Maintain a professional and industry-relevant approach. Also, include text overlays to convey messages without sound.

  • Engagement is key on Facebook, so focus on creating content that encourages likes, shares, and comments. Keep videos relatively short and to the point. Utilize Facebook Live videos for real-time engagement with your audience.

  • Focus on high-quality and visually striking content on Instagram. Use Instagram Stories for short, engaging, and timely content. Use IGTV for longer content that exceeds the regular post length.

  • Leverage trending songs, hashtags, and challenges to capitalize on trends on TikTok. Keep your content light-hearted, creative, and entertaining. Optimize for mobile viewing with vertical video format.

  • YouTube is suitable for long-form videos with in-depth content. Organize related videos into YouTube channel playlists to encourage prolonged viewing. Craft titles that are intriguing and contain relevant keywords. Leverage insights from video performance to improve your content. Check out this informative video to learn more.


Transforming blog posts into professional videos offers a powerful avenue for content marketers to expand their reach and captivate audiences.

By leveraging automation, innovative tools, and advanced strategies, content creators can harness the full potential of top-performing blogs.

Ready to create videos from blog posts in just minutes?

Sign up for a free Pictory trial to see how the software works — and experience how easy it is to turn blog posts into conversion-focused, engaging videos.

Frequently Asked Questions (FAQ)

Q1: How does Pictory ensure the quality of the converted video? maintains high-quality video creation through its robust AI capabilities and extensive customization options.

Leveraging AI technology, Pictory helps users turn blog posts into videos using advanced video marketing tools.

Users can also access various video editor tools to fine-tune their videos, ensuring they meet their quality standards.

Q2: Can I customize the voice-over and visuals in the video created by Pictory?

Add speech, your voice, or realistic AI voices.

Choose from over 3 million video clips and images, plus 15K background music tracks.

Pictory makes it easy to tailor videos for your branding and preferences. 

Q3: Is it possible to convert any blog post into a video using Pictory?

If your existing blog posts have a link and include text content, Pictory can convert them into video.

Things that generally do not work include URLs to PDFs, Word files, and other documents.

However, if you have a script without a URL, you can always use our script to video feature.

Also, links without written content such as Facebook pages, search results, and Reddit will not work. Read more on article links here.

Q4: How can I optimize the video clips created from blog posts for SEO?

Use keywords, create engaging thumbnails, and utilize metadata to enhance your SEO results.

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