Repurposing video content with AI is an indispensable tool in social media and content marketing, with the number of video viewers expected to reach 3.5 billion people worldwide.
However, creating fresh video content constantly is unrealistic for most budgets and teams.
That's where repurposing existing video content for social media comes in.
Repurposing video content increases output, engagement, and ROI, without massively increasing time or cost spent on acquiring new assets.
Select evergreen content for video content to repurpose, as it will stay relevant and keep converting. You should also look for existing, high-performing long-form content for quick-win repurposing.
Use Pictory's AI to extract key points and transform videos into social media clips in minutes.
Edit and finalize clips using auto-captioning, text overlays, aspect ratio adjustments, and more cutting-edge features.
Schedule, post, and track content performance across social platforms;use analytics tools and systems such as Hootsuite to ensure your content works for you, not the other way around.
Understanding the Need for Repurposing for Social Media
Now that we've covered the benefits of repurposing video content for social media let's dive into the step-by-step process.
Repurposing videos manually using traditional editing tools can be tedious and time-consuming.
You have to open up your video editing platform of choice, trim and edit the video, export it, and then upload it to each social media platform separately.
AI tools like Pictory streamline the process significantly.
In this section, we'll walk through a 4-step framework for repurposing videos efficiently using AI.
Because it's true that with the right AI tool, content repurposing can be executed in just a few clicks.
Yet, it's still crucial to take a strategic approach and customize videos for each platform's audience and best practices.
Step 1: Strategic Content Selection
The first step in repurposing video content for social media is selecting the right original asset to repurpose.
Despite our best efforts, not all content merits the effort of repurposing across platforms.
When selecting content, consider these factors:
Evergreen versus topical content - Evergreen content stays relevant over long periods of time. Topical content relates to current events- Always prioritize evergreen.
High-quality production value - Repurposed content should meet each platform's standards.
Strong engagement metrics - Look for existing videos with high view counts, shares, comments, etc. Those are good candidates for content repurposing.
Brand-consistent messaging - Choose content that aligns well with your brand voice, tone, and values.
For instance, YouTube videos and IGTV videos might gain bettertraction when published mid-week around 10-11 AM.
Instagram Stories engagement is often highest on weekends, especially Friday through Sunday evenings.
Viral TikTok content frequently peaks late at night and early morning hours.
Pictory's Hootsuite integration can optimize cross-channel content calendars around this target audience and its usage patterns.
When publishing, include relevant handles, relevant hashtags, and links back to your website to boost discoverability.
Closely tracking performance across multiple channels is also crucial.
Video analytic tools offer insights into views, likes, comments, shares, reposts, click-through rates, and more.
Review these metrics regularly to determine which repurposed clips and social channels are resonating most.
You can then double down on what works and continuously refine your video content strategy.
Other Tools to Enhance Video Repurposing
While Pictory provides a robust suite of AI-powered tools for repurposing video content, you can also incorporate other complementary services into your workflow:
Text generation: Turn transcripts into optimized social media captions with AI writers such as Anyword.
Graphics creation: Design custom thumbnails, overlays, and graphics with Canva.
Text-to-speech: Add customizable AI voiceovers with ElevenLabs, now available in Pictory's Premium and Teams plans.
Video collaboration: Enable team feedback with Frame.ioor a Pictory Teams plan.
Practical Applications and Examples
So, how does this translate to real life? Seeing is believing, as they say.
Consider Robin from TLR coaching, a life coach who uses Pictory to repurpose her thought leadership content across social media channels.
Don't waste an ounce: Produce multiple short clips from each long single video.
Conclusion - Get The Best out of Social Media Platforms
Repurposing existing videos into snackable social clips provides boatloads of value - it allows you to reach a wider audience, keep messaging consistent, maximize ROI, and boost authority.
AI tools like Pictory make it a breeze to transform transcripts into short, optimized videos ready for any platform.
How does repurposing video content benefit my brand?
It's an easy way to expand a video's reach, boost engagement, build authority, and maximize content ROI. Win-win!
Is repurposing video content time-consuming?
With AI like Pictory, it's just a few clicks. You'll be going from zero to ready-to-publish in minutes.
Can I repurpose other types of content, like a blog post or podcast, into videos?
Absolutely! Apply these principles to blogs, podcasts, and presentations too! And with Pictory's Script to Video feature, you can start creating amazing videos in seconds!
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