Bring your content to life, engaging your target audience
Enhance search engine optimization (SEO)
Milk more conversions from top-converting blog posts via your YouTube channel and social media
Increase dwell time, traffic, leads, and sales
In this comprehensive guide for video content marketers, we walk you through every step of the blog to video process.
From choosing the right blogs to creating videos using Pictory and other software platforms, we’ve provided all the actionable insights you need to get started.
TL;DR
Video marketing boosts SEO and user engagement. Utilizing AI for converting blog posts to videos offers features like automated scripting and customizable visuals, facilitating efficient content repurposing.
Choose blog posts with strong conversion potential for video adaptation to extend the life of your content and increase ROI.
Pictory is a great AI-powered tool that can turn a blog post into a video in minutes, complete with AI-generated visuals and automatic subtitles.
Strategic optimization of videos can lead to better engagement and broader audience reach.
Why Turn Blog Posts Into Videos?
Posting keyword-rich blog post content helps to improve SEO, build trust among your target audience, and establish credibility.
But the benefits don’t stop there.
By repurposing your blogs as video content, you create a video marketing machine — one that can entertain and educate audiences, connect with customers, and boost sales.
With quality video content, you increase the chances of having Google feature your videos in search results.
Content appearing prominently in search engine results pages (SERPs) has a better chance of showing up for your target audience, even for highly competitive keywords.
As such, even sites with low DR — that is, a domain rating indicating a weak, less authoritative backlink profile — have a chance to rank for competitive or branded keywords.
Moreover, backlink opportunities can increase as people share video content across various platforms.
Additional SEO benefits of video marketing include the ability to optimize videos for search engines via metadata, and increasing discoverability.
Having thumbnails appearing with YouTube videos in SERPs can also help drive more traffic.
As people search, they naturally gravitate toward results that include videos, improving click-through rates.
Reaching a Wider Audience
Videos have the advantage of being easily shareable across numerous social media and content platforms.
This shareability extends your reach and exposes your content to a broader audience.
Furthermore, visual content has the potential to resonate with diverse demographic groups, making it a versatile marketing tool.
Adding subtitles to your videos ensures inclusivity, allowing you to cater to a global audience with varied needs and preferences.
You don’t need to create video content for every blog post.
So, how do you choose which ones are worthy of converting? Consider the following key points.
Choose content with high conversions. At Pictory, we’ll often convert top-converting blog posts into videos and embed them back into the blog post. This approach amplifies the reach of each post you select, enabling more conversions from YouTube videos and social media.
Select content with competitive keywords. For instance, say you have a blog that can’t rank on page one of SERPs because it targets a competitor’s branded keyword. Converting the post to video is a way to boost it in SERPs and increase conversions for that competitive keyword from YouTube.
Evaluate the topic of the blog post. Is it conducive to a video format? Consider factors like the type of content and whether there’s existing video content on similar topics.
Whether reviving stagnant blog posts or enhancing top-performing content, there can be numerous benefits to transforming blogs into video.
With a video tool such as Pictory to help, you no longer have to wait days or weeks to turn a blog post into a video.
It takes just a few minutes to produce high-quality videos for your video marketing campaigns.
Follow the steps below to turn your blog post to video clips.
Easily convert text to speech, effectively creating voice-overs for your videos. Select and customize your voice-overs, too, for a personalized user experience.
Follow the steps below, and refer to our help documentation for additional tips and guidelines.
1. Begin by copying and pasting the article link you want to transform into a video. Then, click proceed to continue to the next step.
2. If you use an article link, in just a few moments, Pictory’s unique artificial intelligence will summarize your article.
3. From here you can proceed or from the blog if required. You can also reorder scenes and create new ones to help your article transition into an engaging video.
4. Once you have adjusted the summary to your liking, click Next in the top right to continue.
5. You will then be prompted to select a video Template. The Templates Library includes all the default templates, while My Templates includes any custom templates you have edited.
6. Please select the aspect ratio you need and click Continue to create your video.
7. From here, you'll be able to change the images and add voiceover, music, and other branding and elements to your new video creation.
8. Once you're happy with the finished product, it's easy to preview your video, send that preview to others, and then download your finalized video either through our Hootsuite integration or straight to your device.
With Pictory’s free trial plan, you can create three video projects, each up to 10 minutes long.
If you need more frequent video content, you can upgrade to a paid plan starting at $19 per month.
Sign up for an account, and decide whether you want a stock avatar or a custom avatar.
For a stock avatar, you can select your avatar’s age range, attire, and other features. See examples of Synthesia avatars and sample videos here, or check out the Knowledge Base for answers to common questions.
For a custom avatar, you’ll need to follow Synthesia’s step-by-step process for custom avatar creation using your own footage.
For video content creation, go to your Studio dashboard and select New video in the top right.
Choose from Blank video, Generate video with AI, or Import PowerPoint.
Select Synthesia templates to use with the Generate video with AI feature. Synthesia will generate the script and scenes from the video template.
Once you’re happy with your draft, select Continue in editor.
Edit and preview your content, and select Generate when you’re done.
The Starter plan is $22 per month when paid annually, or $29 monthly when pay-as-you-go.
This plan gives you up to 10 minutes of video content per month and over 60 avatars.
Transforming Blogs Into Videos With HeyGen: Freemium
Select a presenter for your blog video. You can use built-in avatars, or you can also create a custom avatar.
Enter your content into the script box.
Place other article text on the video canvas. Tip: HeyGen will help you to turn text into speech automatically.
Hit Submit to get the final video for your blog!
You can share your video directly or as a link. You can also save it in HTML, so you can embed video on your website.
HeyGen offers a freemium version of its app with one free credit and a one-minute max duration.
Paid plans start at $24 per month, billed annually, or $29 monthly when pay-as-you-go.
Why Pictory Is Better Than Synthesia and HeyGen
Although Synthesia and HeyGen offer a range of features and benefits, Pictory is our top choice for transforming blog posts into a YouTube video or videos for any other platform.
Its ease of use makes it a cinch to get up and running without technical knowledge or video editing experience.
Plus, the free version allows you to test-drive the features before committing to a paid plan.
Pictory also offers stock footage instead of just avatars, giving you the flexibility to get creative with your videos.
Easily transform your blogs into visual masterpieces, going beyond talking heads to engage and delight your audience.
Advanced Tips for Creating High-Quality Videos from Blog Posts
Many bloggers aim to level up their video content as they grow more familiar with Pictory.
Here are some advanced tips and tricks to help you drive traffic and create stunning videos:
Use various content techniques. Incorporate voice-overs, add images, use subtitles, and weave in animation effects to bring your content to life.
Explore the role of AI and other technologies. AI-powered tools can automate video creation in ever-expanding ways. Why not automate the video generation process even further, and utilize AI to find ideas for content, write or refine scripts, and create voiceovers, as well as to generate videos from your blogs?
Optimize for different platforms. Create and upload short snippets for social media and go longer for YouTube videos. Don’t limit yourself to one type of video blog post; you have multiple options for repurposing blog posts on various platforms.
Be consistent. With consistent aesthetics and branding across videos, you can create a brand identity. Ensure your colors, visuals, and tone align with your desired image to foster brand recognition.
Additional Tips and Tricks
As you create video content for different platforms, you’ll want to follow some best practices to ensure consistency and branding across videos.
LinkedIn content should engage businesses and professionals. Maintain a professional and industry-relevant approach. Also, include text overlays to convey messages without sound.
Engagement is key on Facebook, so focus on creating content that encourages likes, shares, and comments. Keep videos relatively short and to the point. Utilize Facebook Live videos for real-time engagement with your audience.
Focus on high-quality and visually striking content on Instagram. Use Instagram Stories for short, engaging, and timely content. Use IGTV for longer content that exceeds the regular post length.
Leverage trending songs, hashtags, and challenges to capitalize on trends on TikTok. Keep your content light-hearted, creative, and entertaining. Optimize for mobile viewing with vertical video format.
YouTube is suitable for long-form videos with in-depth content. Organize related videos into YouTube channel playlists to encourage prolonged viewing. Craft titles that are intriguing and contain relevant keywords. Leverage insights from video performance to improve your content. Check out this informative video to learn more.
Conclusion
Transforming blog posts into professional videos offers a powerful avenue for content marketers to expand their reach and captivate audiences.
Ready to create videos from blog posts in just minutes?
Sign up for a free Pictory trial to see how the software works — and experience how easy it is to turn blog posts into conversion-focused, engaging videos.
Frequently Asked Questions (FAQ)
Q1: How does Pictory ensure the quality of the converted video?
Pictory.ai maintains high-quality video creation through its robust AI capabilities and extensive customization options.
Leveraging AI technology, Pictory helps users turn blog posts into videos using advanced video marketing tools.
Users can also access various video editor tools to fine-tune their videos, ensuring they meet their quality standards.
Q2: Can I customize the voice-over and visuals in the video created by Pictory?
Add speech, your voice, or realistic AI voices.
Choose from over 3 million video clips and images, plus 15K background music tracks.
Pictory makes it easy to tailor videos for your branding and preferences.
Q3: Is it possible to convert any blog post into a video using Pictory?
If your existing blog posts have a link and include text content, Pictory can convert them into video.
Things that generally do not work include URLs to PDFs, Word files, and other documents.
However, if you have a script without a URL, you can always use our script to video feature.
Also, links without written content such as Facebook pages, search results, and Reddit will not work. Read more on article links here.
Q4: How can I optimize the video clips created from blog posts for SEO?
Use keywords, create engaging thumbnails, and utilize metadata to enhance your SEO results.
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