PICTORY FEATURES

Explainer Video Creator

Turn ideas, scripts, and product information into explainer videos using AI-supported tools.


Rated 4.7/5 on Capterra

  • Text to video

  • URL to video

  • AI video editor

  • Summarize video

  • Audio to video

  • Images to video

  • PPT to video

  • Record

  • Text to video

  • URL to video

  • AI video editor

  • Summarize video

  • Audio to video

  • Images to video

  • PPT to video

  • Record

Text to Video Generator

Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.

Trusted by over 20,000 companies of all sizes

Create Explainer Videos with AI

Explainer videos are used to clarify products, processes, and services. Pictory’s explainer video creator converts scripts, written explanations, or ideas into structured videos. You can start with a script or generate one using AI, apply layouts that support clear explanations, add captions, refine visuals with AI Studio, and export without timeline-based editing.

Introduction to Idea to Video using AI
Benefits of Idea to Video

Benefits of an Explainer Video Creator

AI structures explanations into scenes, applies layouts that support text clarity, suggests visuals, and generates captions. This helps teams explain concepts consistently across marketing pages, onboarding flows, product demos, and internal documentation.

Tools for Explainer Video Creation

Features designed for clear communication and structured explanations.

Script-to-Video

Convert explainer scripts into structured videos.

Explanation-Focused Layouts

Layout styles designed for text-led explanations.

Editable Drafts - AI Video Editor

Auto Captions

Produce captions aligned with narration or text.

Idea-to-Video

Generate a script when starting from a concept.

Pictory AI Video Editor - Platform Optimization

AI Studio Visuals

Generate or refine visuals that support concepts.

Multi Language Translating

Multi-Format Export

Export widescreen, square, or vertical videos.

Each of these features ensures your idea evolves into a professional video workflow that aligns with your goals and platform strategy.

Create Explainer Videos

Add a script, idea, or written explanation. Pictory creates a structured video with scenes, layouts, captions, and visuals. You can refine pacing, narration, text overlays, and imagery before exporting.

Create with idea to video
Personalize Your Idea to Video

Personalize Your Explainer Content

Adjust layouts, refine captions, update pacing, replace visuals, or use AI Studio to generate imagery that supports the explanation.

How to Create an Explainer Video

Step 1

Add Your Script or Idea

Upload a script, paste text, or start with an idea.

Idea to Video Script Generator AI

Step 2

Generate a Video Draft

Pictory structures the explanation into scenes.

Step 3

Refine Visuals and Timing

Adjust layouts, visuals, captions, and pacing.

Storyboard editor - idea to video
ai video trends

Step 4

Export the Final Video

Download in your required format.

Multi-Language Explainers

Add captions or narration in multiple languages.

AI Video Editor - Localization and Global Reach
Supported Platforms and Channels

Supported Platforms and Channels

Export for product pages, websites, landing pages, YouTube, LinkedIn, onboarding portals, help centers, and internal tools. Works with Make, Zapier, and the Chrome extension.

Reasons to Use This Explainer Creator

  • Fastest way to turn ideas into videos
  • AI-generated scripts and visuals
  • Custom branding and layouts
  • Ideal for marketing, training, and education
  • Compatible with popular platforms
  • No technical skills required

Use Cases for Explainer Video Creator

Marketing Campaigns:

Generate explainer videos or product teasers from your campaign concepts instantly.

Educational Tutorials

Turn lesson ideas into complete teaching videos with narration and visuals.

Corporate Training

Convert internal communication topics into polished instructional videos. 

Social Media Content

Create short-form videos tailored for brand awareness and audience engagement.

Get Started with the Explainer Video Creator

Create explainer videos using AI-supported workflows designed for clear communication.

In partnership with

Explainer Video Creator FAQs


Is this tool free?

A free trial is available for creating and exporting videos.

Can I generate an explainer script?

Yes. Use Idea-to-Video or the AI Script Generator.

Can I explain products or processes?

Yes. Explainer videos work for products, services, and workflows.

Can I edit pacing and visuals?

Yes. Scenes, layouts, visuals, and timing are editable.

Does it run online?

Yes. Everything runs in the browser.

Can I export in different formats?

Yes. Vertical, square, and widescreen exports are supported.

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