PICTORY FEATURES
Explainer Video Creator
Turn ideas, scripts, and product information into explainer videos using AI-supported tools.
Rated 4.7/5 on Capterra
-
Text to video
-
URL to video
-
AI video editor
-
Audio to video
-
Images to video
-
PPT to video
-
Record
Text to video
URL to video
AI video editor
Audio to video
Images to video
PPT to video
Record
-
URL to video
-
AI video editor
-
Summarize video
-
Audio to video
-
Images to video
-
PPT to video
-
Record
Text to Video Generator
Turn prompts, text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks in minutes.
URL to video
AI video editor
Summarize video
Audio to video
Images to video
PPT to video
Record
Trusted by over 20,000 companies of all sizes
Explainer videos are used to clarify products, processes, and services. Pictory’s explainer video creator converts scripts, written explanations, or ideas into structured videos. You can start with a script or generate one using AI, apply layouts that support clear explanations, add captions, refine visuals with AI Studio, and export without timeline-based editing.


AI structures explanations into scenes, applies layouts that support text clarity, suggests visuals, and generates captions. This helps teams explain concepts consistently across marketing pages, onboarding flows, product demos, and internal documentation.
Tools for Explainer Video Creation
Features designed for clear communication and structured explanations.

Script-to-Video
Convert explainer scripts into structured videos.

Explanation-Focused Layouts
Layout styles designed for text-led explanations.

Auto Captions
Produce captions aligned with narration or text.

Idea-to-Video
Generate a script when starting from a concept.

AI Studio Visuals
Generate or refine visuals that support concepts.

Multi-Format Export
Export widescreen, square, or vertical videos.
Each of these features ensures your idea evolves into a professional video workflow that aligns with your goals and platform strategy.
Add a script, idea, or written explanation. Pictory creates a structured video with scenes, layouts, captions, and visuals. You can refine pacing, narration, text overlays, and imagery before exporting.


Adjust layouts, refine captions, update pacing, replace visuals, or use AI Studio to generate imagery that supports the explanation.
How to Create an Explainer Video
Step 1
Add Your Script or Idea
Upload a script, paste text, or start with an idea.


Step 2
Generate a Video Draft
Pictory structures the explanation into scenes.
Step 3
Refine Visuals and Timing
Adjust layouts, visuals, captions, and pacing.


Step 4
Export the Final Video
Download in your required format.
Add captions or narration in multiple languages.


Export for product pages, websites, landing pages, YouTube, LinkedIn, onboarding portals, help centers, and internal tools. Works with Make, Zapier, and the Chrome extension.
Reasons to Use This Explainer Creator
Use Cases for Explainer Video Creator
Marketing Campaigns:
Generate explainer videos or product teasers from your campaign concepts instantly.
Educational Tutorials
Turn lesson ideas into complete teaching videos with narration and visuals.
Corporate Training
Convert internal communication topics into polished instructional videos.
Social Media Content
Create short-form videos tailored for brand awareness and audience engagement.
Get Started with the Explainer Video Creator
Create explainer videos using AI-supported workflows designed for clear communication.
In partnership with










Explainer Video Creator FAQs
Is this tool free?
A free trial is available for creating and exporting videos.
Can I generate an explainer script?
Yes. Use Idea-to-Video or the AI Script Generator.
Can I explain products or processes?
Yes. Explainer videos work for products, services, and workflows.
Can I edit pacing and visuals?
Yes. Scenes, layouts, visuals, and timing are editable.
Does it run online?
Yes. Everything runs in the browser.
Can I export in different formats?
Yes. Vertical, square, and widescreen exports are supported.







