Software demo video maker
Make Product Demo Videos From a Script or a Recording
Write the demo script, or record your screen and tidy it by editing the text. Pictory adds the voice, captions and your brand.
- Start from a script, a recording or a product page
- Edit a screen recording as text
- AI voices, your own voice or an avatar
- Update the demo when the product changes
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is a product demo video maker?
A product demo video maker is a tool that turns a script, a recording or a product page into a demo video. In Pictory you start from text or a screen recording, add narration and captions, and edit the demo scene by scene, then export an MP4 or share a link.
Demo video software for teams without a video team. A product walkthrough video usually waits on a designer and a voiceover. With Pictory a product manager writes the steps, records the screen once and gets a polished demo the same afternoon. It is product demo video software for web and mobile products alike, and an app demo video maker when you record the app on screen.
Making product videos for an online store instead? See the product video maker.
Screen and cameraRecording
TranscriptReady to edit
What you can make
Demo videos you can make
Software demo videos for every stage, from the website to the sales follow-up.
A product overview
What it is and who it is for.
A feature walkthrough
Recorded on screen, edited as text.
A quick-start tutorial
The first steps, from a script.
A release announcement
From the release notes page.
How it works
How to make a product demo video
To make a product demo video in Pictory, write or paste the demo script, or record your screen with Pictory’s recorder and edit the transcript. Add narration, captions and your brand kit, review the scenes, then export the demo as an MP4 or share it with a link.
Write the script or record
Paste the demo script, or record your screen.
Edit as text
Delete words to cut the recording; filler words come out.
Add your brand
Apply the brand kit, a voice and captions.
Export or share
Download an MP4 or send a shareable link.
Record
Record, then edit by editing the text
Pictory’s recorder captures your screen, your camera or both in the browser. When you stop, the recording is transcribed, and you edit the video by editing the transcript: delete a fumbled sentence and it is cut from the video.
Sales and success
Personalized and sales videos
Sales
One demo, a new intro for each prospect
Reuse one demo and change only the opening scene for each account. For a personalized sales video at scale, the Pictory API builds versions from your own data.
- Duplicate a project, change the intro
- The API for personalization at scale
- Shareable links for follow-ups
Presenter
A presenter without a camera
Add an AI avatar to present the demo, choose a voice with the AI voice generator, or use your own voice or a voice clone.
- Ready-made or custom avatars
- 170+ AI voices
- Your voice clone
PresenterIntro scene
For NorthwindPersonal intro
Keep current
Keep demos current
When the product changes, edit the script and generate the scene again; translate the demo for other markets.
- Edit the script, regenerate
- Brand kit on every version
- Translations with the video translator
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using product demo video makers?
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
Product demo video maker vs. video editing software
One feature walkthrough, made two ways.
| Task | With Pictory | Traditional editing software |
|---|---|---|
| A clean recording | Delete words in the transcript to cut mistakes | Find and cut each mistake on a timeline |
| Narration | AI voices, your voice or an avatar | Record a voiceover and sync it |
| Product changes | Edit the script and regenerate the scene | Re-record and re-edit the section |
| Captions | Made from the transcript | Added as a separate step, then checked |
From the blog
Latest guides for product demos
New guides from the Pictory blog.
API and MCP
Build video into your own tools
Send text, links or slides to the Pictory API, or connect an AI agent through the Pictory MCP server, and get branded videos back.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}For organizations
Pictory for your whole organization
Bring video to every team, with one brand and the security reviews your company needs.
- Shared brand kits: logo, fonts and colors
- Pictory Central for interactive video, LMS use and SCORM export
- SOC 2 compliant and ISO 27001 certified
- Custom plans and dedicated support
Write or paste the demo script into Pictory, or record your screen with the built-in recorder. Add narration, captions and your brand kit, review the scenes and export the demo.
Yes. Record your screen, camera or both in the browser; Pictory transcribes the recording, and deleting words in the transcript cuts them from the video. See the smart screen recorder.
As long as one job takes to show: a product overview often fits in a minute or two, and a feature walkthrough can run longer. Make one video per job rather than one long demo.
Yes. Edit the script of the scene that changed and generate it again, or record just that step again; the rest of the demo stays as it is.
You can duplicate a demo and change its intro for each account. To make personalized versions at scale from your own data, use the Pictory API.
Yes. The free trial includes 300 AI credits, and videos downloaded on it carry a watermark. Plans start at $25 a month, billed annually.
Not Just a Product Demo Video Maker
Explore our AI Generative Tools and Other Features