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ENTERPRISE READY 4.7 Capterra

Flux Image Model

Generate images inside your video project at 0.6 credits per image. Six styles, your prompt, straight to the storyboard.

Flux - AI Model - AI Image Generator inside of Pictory

Trusted by over 20,000 companies of all sizes


Why creators pick Flux

Flux is the fastest, most affordable image model in Pictory. Generate a background, product shot, or section divider in seconds, then drop it into your video without leaving the editor. Built for teams that make video every day.

How to generate an image with Flux

Full instructions on how to generate your AI image from text and add it into your video using Pictory here

Step 1

Open AI Studio from any scene

Inside the video editor, open the Visuals tab and select AI Studio. You'll see a prompt box, a model picker, and style options.

Step 2

Describe your image and pick Flux

Type what you want to see. Pick your style, aspect ratio, and Flux as the model. If you're stuck, tap 'get a prompt for this scene' and Pictory writes one for you.

Step 3

Add it to your storyboard

Preview the result, then add it to your current scene, save it to your library, or download it. Regenerate as many times as you want.

What Flux is built for

Flux is the image model built for people who need a good visual now, not in 10 minutes. It lives inside Pictory's AI Studio, so you can describe what you want, generate it, and drop it into a scene without leaving your video project. At 0.6 credits per image, Flux is Pictory's most affordable model. That's fast enough to try three or four variations before you settle, and affordable enough to keep trying until the image fits the scene. Use it for backgrounds, product shots, section dividers, and filler visuals that carry your idea without pulling focus from your voiceover.

Here's Why Pictory's AI Studio Is So Awesome

What you can do with Flux

Generate images at 0.6 credits each

Flux is the most affordable of Pictory's five image models, built for volume. You can run three, four, or 10 prompts before you land on the right visual, without watching your credit balance drop. That's the point. Fast enough to try, affordable enough to try again.

Match your video's mood with six built-in styles

Pick Photorealistic for a product shot. Artistic for a hero image. Cartoon for onboarding videos or education content. Minimalist for a section divider. Vintage or Futuristic for anything with attitude. Flux handles all six, in a 16:9 canvas that drops straight into your storyboard.

Go from image to finished video in one place

Every image you generate lands inside your project. Add it to a scene, layer it under captions, or pair it with a voiceover from Pictory's AI voice library. Then finish the video with your brand kit: your logo, your colors, your fonts. No switching tabs, no re-uploading.

Frequently asked questions


What is Flux in Pictory?

Flux is one of the five AI image models inside Pictory's AI Studio. It generates images from a text prompt, in six styles, at 0.6 credits per image. Flux images can be added straight to your scenes, saved to your library, or downloaded.

How much does Flux cost per image?

Flux costs 0.6 credits per image, which makes it the most affordable of Pictory's five image models. For comparison, Seedream costs 2 credits, Nano Banana and Nova Canvas cost 4 credits, and Nano Banana Pro costs 14 credits.

What styles can Flux generate?

Flux supports six built-in styles: Photorealistic, Artistic, Cartoon, Minimalist, Vintage, and Futuristic. Pick one from the style selector before you generate. You can switch styles and regenerate the same prompt to compare results side by side.

What aspect ratios does Flux support?

Flux generates images in 16:9, which fits landscape video projects out of the box. If you're building a vertical or square video, you can crop or reposition the generated image inside Pictory's video editor.

Can I edit or animate images made with Flux?

Yes. Every generated image has an 'Edit with AI' menu. You can edit the image with a text prompt or animate it into a short video clip. You can also save it to your library, reuse the prompt on another scene, or download the file.

Is Flux free to try?

You can try Flux on Pictory's free plan. Starting a free trial takes under a minute and doesn't require a credit card. Paid plans include a monthly credit balance that covers Flux and the four other image models.

case studies

Companies that trust Pictory to scale their video creation

"Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint”
Jason Hoss, Founder & CEO
Case Study
“Pictory helps us consistently deliver the high-quality videos we’re known for—content we’re proud of and our clients are proud to use. They always get a five-star response.”
Curtis Whitfill, VP of Continuing Education
Case Study
"82% of our 10,000+ partners keep coming back to our training videos even though they aren't mandatory courses. That's how we know the content's working."
David Landsberger, Director of Partner Enablement
Case Study
“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It's been a godsend.”
Christian Wentz: Owner
Case Study
“Through Pictory videos, leads up by 500% – video production costs are down 90%.”
Andrew Reid, Founder
Case Study
“We only launched our new app a few months ago — and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Dr. Yuri Kotik: Founder
Case Study

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Start generating with Flux today

No credit card, no lock-in. Open Pictory and try your first prompt. Try Pictory free at app.pictory.ai/signup

Limited Offer: 40% Off Pro Annual + 2X AI Credits

Limited Offer: 40% Off Pro Annual
+ 2X AI Credits