Video content marketing
Turn Your Best Content Into Video
Your blog posts, webinars, podcasts and reports already work. Pictory turns each one into videos for every channel, on brand and with captions.
- Blog posts, webinars, podcasts and reports
- One source, several videos
- Your brand kit on every video
- Captions on every clip
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is a content marketing video maker?
A content marketing video maker is a tool that turns content you already have, such as posts, webinars, podcasts and reports, into videos. In Pictory you paste a link, upload a recording or paste text, then edit the scenes and export a video for each channel.
One of the content marketing tools that multiplies the rest. A strong post or webinar can feed a month of video content marketing: a main video, a few short clips and a quote clip for social. Pictory does the production; you choose what to keep.
For the full repurposing workflow, see AI content repurposing. Running ads rather than content? See the digital marketing video maker.
Webinar45 minutes
4 clipsReady
Content you already have
Content you already have
Every format in your content library can become video.
Blog to video
Repurpose blog content into video.
Webinars and recordings
Cut clips by editing the transcript.
Audio to video
Podcast episodes with visuals.
PDF to video
Reports and e-books.
PPT to video
Slide decks and webinar slides.
Text to video
Newsletters and scripts.
How it works
How to repurpose content into video
To repurpose content into video, paste a blog post link or text into Pictory, or upload a webinar or podcast recording. Review the scenes or the transcript, keep the parts you want, apply your brand kit, then export a main video and short clips for each channel.
Add the content
A post link, text, or a recording with the plus button.
Keep the parts you want
Edit the scenes or the transcript; filler words come out.
Add your brand
Apply the brand kit, a voice and captions.
Export each size
Download MP4s in 16:9, 9:16 and 1:1, or share a link.
Plan it
Build a content calendar around video
A video content marketing strategy can start from one source: a main video for the post or the webinar page, three short clips for social, and a quote clip from the strongest line. Plan the source first, then let the videos follow it through the month.
On message
Keep the message on brand
Brand
Every video in your brand
A brand kit puts your logo, fonts and colors on every video, whoever on the team makes it.
- Logo, fonts and colors
- Intros and outros
- Shared on the Teams plan
Captions
Captions for feeds watched on mute
Captions are made from the script or transcript and timed to the voice.
- Timed to the voice
- Your caption style
- SRT download
Captions onClip 2 of 4
Brand kitApplied
Voice
A voice for written content
Posts and reports need a voice: choose one of 170+ AI voices, or record your own.
- 170+ AI voices in 29+ languages
- Your own recording
- A voice clone
Learn
Measure what works
Track how each video performs in the analytics of the channel you post it on, and make more of what works. The guides below cover video content marketing plans, formats and examples.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using content marketing video makers?
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
Content marketing video maker vs. video editing software
One webinar, turned into clips two ways.
| Task | With Pictory | Traditional editing software |
|---|---|---|
| Finding the clips | Read the transcript and keep what you want | Scrub through the recording on a timeline |
| Written content | Paste a post and get scenes and a voice | Write a script, record, then edit |
| Captions | Made from the transcript | Added as a separate step, then checked |
| Brand | One brand kit on every video | Set fonts and colors in each project |
From the blog
Latest guides for content marketers
New guides from the Pictory blog.
API and MCP
Build video into your own tools
Send text, links or slides to the Pictory API, or connect an AI agent through the Pictory MCP server, and get branded videos back.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}For organizations
Pictory for your whole organization
Bring video to every team, with one brand and the security reviews your company needs.
- Shared brand kits: logo, fonts and colors
- Pictory Central for interactive video, LMS use and SCORM export
- SOC 2 compliant and ISO 27001 certified
- Custom plans and dedicated support
Paste the post’s link or text into Pictory. It writes a script from the post, builds scenes with visuals, a voice and captions, and you edit and export it. The blog to video page has the full steps.
Yes. Upload the recording, Pictory transcribes it, and you keep each clip’s words in the transcript. Podcasts can also become a full video with audio to video.
As many as it has good parts: often a main video, a few short clips and a quote clip. Each export uses credits from your plan, so plan the set before you make it.
Yes. A brand kit puts your logo, fonts and colors on every video, and on the Teams plan the whole team shares it.
Start with the posts and recordings that already perform, and make one video from each. The AI content repurposing page shows how to turn one source into several videos.
Yes. The free trial includes 300 AI credits, and videos downloaded on it carry a watermark. Plans start at $25 a month, billed annually.
Not Just a Content Marketing Video Maker
Explore our AI Generative Tools and Other Features