Content repurposing tool
AI Content Repurposing
Upload one long video, podcast or webinar, or paste a blog post. Pictory turns it into short videos, with a summary, shorts, clips and highlights from a single source.
- One upload, many short videos
- Video, audio, blog posts, PDFs and slides
- Vertical 9:16 for Reels, Shorts and TikTok
- Free to try, online in your browser
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is AI content repurposing?
AI content repurposing is taking one piece of content, such as a long video, a podcast, a webinar or a blog post, and turning it into several short videos. In Pictory you upload or paste it and get summaries, shorts, clips and highlights.
Make it once. Use it everywhere. Video content repurposing gives each channel its own cut: a short for social, a summary for email and a clip for the sales team.
Pictory is a content repurposing tool that runs in your browser. It works from the files you upload and the text you paste, and it is free to try.
webinar-recording.mp458 min · English (US)
Repurposed1 summary · 5 clips · 3 shorts
Any source
Start with what you’ve got.
Repurpose any format.
A recording, a blog post, a link, a PDF or slides. Each one has its own tool.
AI Video Editor
Upload a video and edit it by editing the text.
Audio to Video
Give podcasts visuals and captions for YouTube.
Blog to Video
Turn a post into a video for social.
URL to Video
Drop in a link. Pictory turns the page into a video script.
PDF to Video
Turn reports and guides into videos people actually finish.
PPT to Video
Your slides and notes, narrated and on screen.
Text to Video
Paste any text and get a finished video.
Script to Video
Paste it and keep every word, or let AI tighten it up.
Screen Recorder
Record, then edit it like a document.
How it works
How to repurpose a video with AI
To repurpose a video with AI, upload the video or audio file to Pictory and pick a summary length. Remove filler words and silences, choose vertical or horizontal, and add captions and your brand. Then download the summary video, or each clip on its own.
Upload the video or audio
Drag in a file of up to 5 GB and 180 minutes. Choose the language.
Pick a summary length
Choose 30 seconds, 1, 2 or 5 minutes and switch off filler words and silences.
Shape it for the channel
Choose vertical or horizontal, a caption style and your brand kit.
Download the clips or the summary
Download the summary video, or each clip on its own.
Four tools, one upload
Content repurposing tools in Pictory
Pictory has four content repurposing tools, and they all start from the same upload. Use the summarizer for a short version of the whole thing, the Shorts generator for vertical video, the clip generator for single moments and the highlight reel maker for the best of them joined together.
Features
AI content repurposing features: one upload, clean-up and captions
One upload
One upload, several short videos
Upload a video or audio file of up to 5 GB and 180 minutes. Pictory transcribes it and finds the key moments, and you choose what to make from them.
- Video or audio, up to 5 GB and 180 minutes
- Transcribed automatically
- Lengths from 30 seconds to 5 minutes
episode-42.mp4
Key moments foundReady to repurpose
Clean-up
Filler words and silences taken out
Two toggles remove the filler words and the silences from the transcript, so every short video keeps the point and loses the padding.
- Remove filler words with one toggle
- Remove silences with another
- Edit the text to edit the video
Captions and brand
Captions and your brand on every cut
Captions are timed to the speech and come in a choice of styles. Pick your brand kit once and every video carries your logo, fonts and colors.
- Captions timed to the speech
- One brand kit across every video
- Landscape or vertical
By source
Repurpose a podcast, webinar or blog post
Each source has its own way in. Upload a podcast or webinar recording and Pictory builds short videos from the key moments, or turns the audio into a full video with visuals. Paste a blog post and it writes the script and builds the scenes.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Your brand kit’s colors guide every generation.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using content repurposing?
Social mediaWebinars repurposed into social posts
One recording becomes a run of posts, each with its own point.
- Marketing
A product launch repurposed for every channel
Cut the launch video into a version for email, the website and the feed.
- Training and L&D
Training sessions repurposed into short lessons
Break a recorded session into lessons people can finish between meetings.
- Podcasts
A podcast repurposed into video
Upload the episode and get video clips for every platform you post on.
Vertical video
Repurpose for TikTok, Reels and Shorts
Vertical video is one setting away. Choose 9:16 and every summary and clip is laid out for a phone screen, with captions sized to match. The same file suits TikTok, Instagram Reels and YouTube Shorts, so one upload feeds all three.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
AI content repurposing vs. video editing software
One hour-long recording, repurposed two ways.
| Step | With Pictory | Traditional editing software |
|---|---|---|
| Finding the key moments | Picked for you from the transcript | Watched through and marked by hand |
| Making each version | Pick a length or a clip | A new edit for each one |
| Filler words and silences | Removed with two toggles | Trimmed out by hand |
| Captions | Automatic and timed to the speech | Added, then checked and styled on the timeline |
| Vertical versions | Choose the orientation | Reframed and re-edited |
| Your branding | One brand kit on every video | Set up fonts and colors in every project |
| The next recording | Upload it and repeat | Start again from an empty timeline |
Strategy
Content repurposing strategy: one source, many videos
Start with your longest piece. Cut a summary for people who missed it, a few clips for social and one vertical short per platform. Keep one idea per video and put the captions on. Then repeat with the next recording.
Video API
Make video at scale from your own product
Send text, links or slides to the Pictory API and get branded videos back, automatically.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}Enterprise
Enterprise video at scale
Custom plans, onboarding and support for company-wide rollouts.
- SOC 2 and GDPR compliant
- Custom plans and personalized onboarding
- Shared brand kits and team workspaces
- Dedicated support
Content repurposing is turning one piece of content into several others. A webinar becomes a summary, a set of clips and a few vertical shorts, so the same work reaches people on every channel.
Start with a summary of the whole video, then cut the strongest moments into clips and make a vertical version for social. In Pictory all three come from one upload.
Yes. Upload the episode as an audio or video file, up to 5 GB and 180 minutes. Pictory finds the key moments and makes short videos from them, or use audio to video to give the whole episode visuals.
Yes. Choose 9:16 and the video is laid out for a phone screen, with captions. The same file works on TikTok, Instagram Reels and YouTube Shorts.
Pictory repurposes video files you upload. For a video on your own channel, download the file from YouTube Studio and upload it to Pictory.
Yes. You can try Pictory’s AI content repurposing on a free trial, online in your browser. Videos downloaded on the free trial carry a watermark, and paid plans start at $25 a month, billed annually.
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