How is ROI calculated?

The calculator estimates potential savings by comparing the time and cost of your current video production workflow with creating videos using Pictory. It uses the number of videos you create, the time it typically takes to edit them, and your team’s hourly editing cost to estimate how much time and money you could save.

Is this estimate accurate for my specific company?

The calculator provides an estimate based on the inputs you provide. Actual savings will vary depending on your team’s workflow, production process, and how videos are created today. It’s designed to give you a directional view of the potential efficiency and cost savings Pictory can deliver.

What assumptions are built into the calculator?

The calculator assumes a typical video editing workflow where teams spend several hours editing each video. It also assumes that videos created with Pictory require significantly less editing time thanks to AI-assisted video creation. These assumptions help estimate the potential difference in time and production costs.

Do I need to talk to sales to use this?

No. You can use the calculator anytime to estimate your potential savings. If you'd like help understanding the results or want to learn more about how Pictory could fit into your workflow, our team is always happy to help.

Can I download or share my results?

While the calculator doesn’t generate a downloadable report, you can easily share the results with your team by taking a screenshot or entering the same values together to review the estimated savings.

What kind of ROI have your current customers seen?

Many Pictory users report significantly reducing the time required to create videos. Tasks that traditionally took hours of editing can often be completed in minutes, helping teams produce more video content without increasing production costs.

What if I’m not sure what to enter?

If you're unsure, start with an estimate based on your typical workflow. Think about how many videos your team produces each month, roughly how long editing takes, and the approximate hourly cost of the person editing them. You can adjust the numbers to explore different scenarios