AI video marketing at campaign speed
Make Marketing Videos From Text, Blogs and Product Pages
Paste a script, a blog post or a product page link. Pictory turns it into a branded marketing video, with a voice and captions, in every size your channels need.
- Start from a script, a URL or a blog post
- Your brand kit on every video
- Export 16:9, 9:16 and 1:1
- Marketing and seasonal templates
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is a marketing video maker?
A marketing video maker is software that turns a brief, a script or content you already have into campaign videos. In Pictory you paste text or a link, review the scenes it builds and export a branded video for each channel, with a voice and captions.
AI video marketing without a production queue. Marketing teams use Pictory as their video marketing software for the everyday work: launch videos, explainers, social clips and ads. The brand kit keeps every video on brand, and the AI marketing video generator handles visuals, voice and captions.
An AI video generator for marketing should fit the way campaigns already run, and Pictory does: it works for consumer brands and for b2b video marketing alike, from product updates to webinar recaps and customer stories. For ads specifically, see the AI video ad maker.
Blog postLink pasted
Brand kitApplied
What you can make
Marketing videos you can make
Each kind of marketing video has its own page with the full steps.
AI video ad maker
Ads for every placement and size.
Social media video maker
Short videos for each channel.
Product video maker
Product videos from a product page.
Explainer video maker
Explain a product or an idea.
Blog to video
A post becomes a video.
Video intro maker
Intros for your videos and channels.
How it works
How to make a marketing video with AI
To make a marketing video with AI, start from a script, a URL or a blog post in Pictory. Review the scenes it builds, apply your brand kit, choose a voice and add captions, then export the video in 16:9, 9:16 or 1:1 for each channel.
Start from what you have
Paste a script, or a URL or blog post link.
Review the scenes
Check the script and the visual in each scene.
Add your brand
Apply the brand kit, a voice and captions.
Export each size
Download MP4s in 16:9, 9:16 and 1:1, or share a link.
Video marketing software
Video marketing software that fits your campaign workflow
Brand
One brand kit for every campaign
Logo, fonts, colors, intros and music in one brand kit, applied to every video. It can even be generated from your website.
- Logo, fonts and colors
- Intros, outros and music
- Generated from your website URL
Formats
One idea, every format
Make the video once and export it in 16:9, 9:16 and 1:1, with captions for feeds watched on mute and a translated version for other markets.
- 16:9, 9:16 and 1:1
- Captions timed to the voice
- Translations with the video translator
9:16Stories and Reels
Captions onBrand kit applied
Team
A video marketing platform for the whole team
On the Teams plan (3 or more users), marketers share projects and brand kits and send a view-only preview link for review.
- Shared brand kits
- Shared projects on the Teams plan
- View-only review links
Templates
Marketing video templates
Start from a marketing video template made by the Pictory team: Flash Sale, Cyber Monday, Summer Sale, Campaign Launch Teaser or Local Business Highlight, each in landscape, mobile and square. Choosing one opens a ready-made project you change to fit your offer.
By role
Which marketing page is for you
Content marketers repurpose posts, webinars and podcasts into video. Digital marketers make campaign videos and ad variants. Agencies make client videos at volume. Social media managers make short videos for every channel. Each page covers that job in detail.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using marketing video makers?
Product marketingLaunch videos from a product page
Paste the launch page and get a video for the site and social.
- B2B marketing
Webinar recaps for the pipeline
A two-minute recap of last week’s webinar for email and LinkedIn.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
Marketing video maker vs. video editing software
One campaign video, made two ways.
| Task | With Pictory | Traditional editing software |
|---|---|---|
| Starting a video | Paste a script, a blog post or a product page link | Gather footage and build it on a timeline |
| Every channel | Export 16:9, 9:16 and 1:1 from one project | Re-edit each size by hand |
| Brand | One brand kit on every video | Set fonts and colors in each project |
| Captions | Made from the script, timed to the voice | Added as a separate step, then checked |
From the blog
Latest guides for marketers
New guides from the Pictory blog.
API and MCP
Build video into your own tools
Send text, links or slides to the Pictory API, or connect an AI agent through the Pictory MCP server, and get branded videos back.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}For organizations
Pictory for marketing teams
Bring video to every team, with one brand and the security reviews your company needs.
- Shared brand kits: logo, fonts and colors
- Pictory Central for interactive video, LMS use and SCORM export
- SOC 2 compliant and ISO 27001 certified
- Custom plans and dedicated support
Paste a script, a blog post or a product page link into Pictory. It builds the scenes with visuals, a voice and captions; you apply your brand kit, review it and export the size each channel needs.
Yes. Paste the link and Pictory reads the page, writes a script and builds the scenes. See blog to video and the product video maker.
Every video exports as an MP4 in 16:9 (landscape), 9:16 (vertical, for Stories, Reels and Shorts) or 1:1 (square). Make the video once and download each size.
Yes, on the Teams plan (3 or more users): the team shares brand kits and projects, so every video uses the same logo, fonts and colors.
Pictory exports an MP4 and a shareable link. You download the video and upload it to each channel or ad platform yourself.
Yes. The free trial includes 300 AI credits, and videos downloaded on it carry a watermark. Plans start at $25 a month, billed annually.
Not Just a Marketing Video Maker
Explore our AI Generative Tools and Other Features