Video script generator
AI Script Generator
Start with an idea and the AI writes the video script. Polish it with AI prompts, then turn it into a video in the same place.
- Explainer, marketing, tutorial and more
- Pick the platform and length
- Shorten, rephrase or change the tone
- Free trial, online in your browser
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is an AI script generator?
An AI script generator writes a video script from your idea. In Pictory you click Start with an idea, choose the video type, topic, platform and length, and the AI writes the script. Edit it, polish it with AI prompts, then turn it into a video in the same place.
Built for video. Each line of the script becomes a scene, so what you write is what people see and hear.
Use it as an automatic script generator for explainers, marketing and training. When you already have a script, the script to video generator keeps every word.
Start with an ideaMarketing · 60 sec
Script written6 scenes
Your source, any format
Start with what you’ve got
An idea, a draft, a page or your slides. Use idea to video when all you have is the topic.
Idea to Video
One sentence in. Script and scenes out.
Text to Video
Paste any text and get a finished video.
Script to Video
Paste it and keep every word, or let AI tighten it up.
URL to Video
Drop in a link. Pictory turns the page into a video script.
Blog to Video
Turn a post into a video for social.
PPT to Video
Your slides and notes, narrated and on screen.
How it works
How to write a video script with AI
To write a video script with AI, open Text to Video or Idea to Video in Pictory and click Start with an idea. Choose the type, topic, platform and length, and the AI writes the script. Polish it with the AI prompts, then generate the video.
Start with an idea
Click Start with an idea and type the topic.
Choose type, platform and length
The AI writes a script that fits.
Polish it with AI prompts
Optimize, rephrase, shorten, lengthen or change the tone.
Generate the video
Each line becomes a scene with visuals, a voice and captions.
Script types
Script maker for every kind of video
Pictory is a script maker for the videos teams make most: explainers, marketing videos, internal communication and tutorials. Choose the type and the AI script writer shapes the script to it, from a short social clip to an explainer. For episodes, short vertical videos and stories, see the pages below.
Features
Edit your script with AI prompts
Rephrase
Optimize, rephrase or change the tone
Select a line and pick a prompt on the control bar. Make it clearer, say it another way, or make it more formal or more friendly.
- Optimize
- Rephrase
- Change tone
Change toneFriendly
Line updatedScene 2
Length
Shorten or lengthen to fit the video
Too long for 30 seconds? Shorten it. Too thin for a full explainer? Lengthen it. Paste your own draft and polish it the same way.
- Shorten
- Lengthen
- Paste your own draft
ShortenScene 4
Fits 30 secScript updated
Scenes
Every line becomes a scene
When the script is ready, Pictory turns each line into a scene and matches a visual to it from 18M+ stock assets, or one you make in AI Studio.
- A scene for every line
- 18M+ stock videos and images
- AI Studio images and clips
Example
An example video script
A 60-second marketing script for Northwind, a made-up project tracker, written from the idea on the left. Read it as a video script template: a hook, the problem, the answer, how it works and a call to action, one scene each.
The idea
A 60-second marketing video
“Introduce Northwind, a project tracker for small teams. Show the problem it solves and end with an invitation to try it.”
- Type
- Marketing
- Length
- 60 seconds
- Scenes
- Five
- Hook“Still chasing updates across five different apps?”
- Problem“Files in one place, deadlines in another, and the latest version in someone’s inbox.”
- Answer“Northwind puts every project, file and deadline on one board your whole team can see.”
- How it works“Add a task, drop in the file, set the date. Everyone sees the change at once.”
- Call to action“Set up your first board today at northwind.com.”
Video
Turn the script into a video
The script generator is built for video. When the script is ready, Pictory turns each line into a scene with a matching visual, reads it with one of 170+ AI voices and adds captions. Edit any scene, choose 16:9, 9:16 or 1:1, and download the MP4.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using AI script generators?
Marketing teamsLaunch scripts in minutes
Write the launch video script from one sentence, then make the video.
- Creators
Creator scripts for weekly videos
Turn a topic into a script, then polish it in your own voice.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
AI script generator vs. video editing software
One 60-second video, from script to MP4, made two ways.
| Step | With Pictory | Traditional editing software |
|---|---|---|
| The script | Drafted from your idea, then edited like a doc | Written separately, in another app |
| Fitting the length | Shorten or lengthen with an AI prompt | Trimmed by hand on the timeline |
| Visuals | Matched to every line, then swapped where you like | Sourced and placed on a timeline |
| Voiceover | An AI voice applied in the editor | Recorded, then synced on the timeline |
| Captions | Automatic and timed to the voice | A separate step, styled on the timeline |
| A change of wording | Edit the line and the scene updates | Re-record and re-edit |
Video API
Make video at scale from your own product
Send text, links or slides to the Pictory API and get branded videos back, automatically.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}Enterprise
Enterprise video at scale
Custom plans, onboarding and support for company-wide rollouts.
- SOC 2 and GDPR compliant
- Custom plans and personalized onboarding
- Shared brand kits and team workspaces
- Dedicated support
Open Text to Video or Idea to Video in Pictory and click Start with an idea. Choose the type, topic, platform and length, and the AI writes the script. Polish it with the AI prompts, then generate the video.
Yes. Paste your draft into the text editor and use the AI prompts on the control bar to optimize, rephrase, shorten, lengthen or change the tone of any line.
Yes. You choose the platform and the length before the AI writes, so the script fits the video you are making. Change either and write it again.
You can write a script on its own and keep working on it. The generator is built for video, though: the script becomes the scenes, voiceover and captions of a video in the same place.
Yes. You can try Pictory’s AI script generator on a free trial, online in your browser. The trial includes 50 AI credits, and videos downloaded on it carry a watermark. Paid plans start at $25 a month, billed annually.
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