Whilst a good AI video generator will do lots of the heavy lifting, it's important to find software that has enough customization to infuse your own brand and personality into the content. Templates, an easy-to-use interface, and video branding and elements are some important factors to consider.
Online video generators bring content to life using a text-to-video process, transforming blog posts, scripts, and other content into shareable videos.
Why Use an Online Video Generator for Content Marketing?
Online video generators take the entire video production process off your plate, whether you're looking to create videos for a YouTube channel, training videos, video clips for social media, explainer videos, or any video-based content.
Along the way, you'll breathe new life into your content marketing campaigns.
Like a videographer sidekick, AI video generators can suggest graphic design elements and help you create video content in your own voice — or a realistic AI voice — and brand style.
Benefits of Using Online Video Generators
Here are some of the possible use cases and benefits of AI video content creation:
Turn your scripts into professional-quality, stunning videos with music, coordinating footage, and AI voices in just minutes.
While generative AI is a fantastic technology for creating top-notch videos, it works best when you identify your content marketing needs and objectives.
Consider the following factors when you're ready to start creating videos for your website, social media, YouTube, and other platforms.
For example, if you want to boost the average time on your site by X number of minutes, you might increase your number of AI-generated videos to encourage fewer bounces and more dwell time.
Identifying Your Target Audience
As you're determining your video needs, it's important to have a clear picture of your target audience.
This data will include who they are, their needs and wants, pain points, demographics, and the ways they like to consume content.
Identifying your ideal customers will tell you what type of video content you need.
If your audience is primarily on Instagram, for example, then your video library might include Stories and Reels — that is, short clips with captions they can watch quickly as they scroll.
If you have a YouTube audience that watches long videos but you want to tap into a Facebook or Instagram audience, you can use artificial intelligence to auto-generate shorter versions of your long-form content.
Video Content Marketing Budget Considerations
The good news is that with an AI video generator, you don't need to hire an expensive videographer or invest the time and money to learn video editing skills.
AI video preparation is a cost-saving way to round out your content marketing campaigns and even collaborate with internal and external stakeholders.
Most plans are a fraction of the cost of outsourcing video creation yet provide professional-grade results.
These templates typically include editing tools to add your own branding, fonts, colors, logos, and other design elements.
Multimedia Support of a Video Editor
Your AI video generator should support a variety of multimedia formats, including images, videos, text, and audio file footage.
If you need stock assets, premium music tracks, and other advanced features, expect to pay a higher price.
Make sure cloud storage is included so you don't have to reinvent the wheel every time you create a new project.
Integration with Social Media and Marketing Platforms
Make sure your online video generator includes integrations with social media and marketing platforms like Hootsuite to make it easy to share the final version of any project.
Collaboration and Sharing Features
If you work in teams, collaborative tools are a must for AI video generators.
Whether you need to share ideas across departments or collaborate with external suppliers, your AI tool should make the process seamless.
Top Online Video Generators for Content Marketing
You have many choices for AI video apps, but only a few of them stand up to the test when you start looking closely at features.
We've rounded up some of the best AI video tools to consider as part of your content marketing strategy.
Kapwing
Video creation platform Kapwing streamlines video content creation with AI tools and templates, shared spaces for brand assets, real-time collaboration, and automation.
Key features of Kapwing:
AI-powered tools such as an AI video editor, text-to-video capabilities, a subtitle generator, and tools to remove silences and background noise
A range of templates for posting on social media, creating collages, and jumping on trending topics and memes
Robust editing tools to add audio to video, resize and trim videos, convert file formats, and more
Pricing: Free plan available; paid plans start at $16 per user per month when paid annually or $24 monthly
Kapwing pros:
Easy-to-use interface
Time-saving tools like auto subtitling and Smart Cut
An engaged community encourages collaboration among peers
Range of templates and stock media
Kapwing cons:
Potentially spotty connection that results in lost work with no warning
Layers, fonts, and texts may not render properly in the final design
Updated features can make the tool too complex
The user interface is not as intuitive as some other tools
Currently has a limited range of AI voiceover options
The standard plan may lack certain features that some teams might need if they're creating a high volume of videos
Comparison of Video Editing Tools Based on Specific Criteria
Given the three choices above, which one will work best for your video generation needs?
Here's a quick comparison of the tools based on their top features.
Kapwing's Top Features
If you're looking at pricing alone, the free price tag is an attractive feature of Kapwing.
While you may run into limitations that require you to upgrade, the free plan gives you a chance to play around with the wide variety of templates — another key selling point of Kapwing.
Veed.io's Top Features
In addition to auto-transcription, Veed.io excels in auto-subtitles, making it easy to create videos in a variety of languages.
If you need to make your videos accessible to different audiences, whether internally or externally, Veed makes the process quick and easy without sacrificing quality.
Pictory's Top Features
For ease of use, customer support, text-to-video editing, and overall functionality, Pictory is, no surprise, our top pick for the best AI video generator.
We also boast automatic transcriptions and captions, along with customizable templates and branding.
Our platform works on all browsers, making it a flexible tool with no software downloads required.
Tips for Choosing the Right Online Video Editor for You
To choose the best online video editor for your needs, consider the entire video creation process from start to finish.
Rather than look at one or two features in a silo, take advantage of free plans and free trials to take each platform for a test drive.
Follow these tips as you try out these AI video apps:
Consider your budget and pricing models. If you run into limitations with a free plan, decide how much you are willing to pay for an upgrade.
Be thorough as you test the usability and trial versions. Take note of any pain points, desired features, and deal breakers along with anything you love about the platform.
Read user reviews, and seek recommendations. G2, Capterra, and Product Hunt are great starting points for user research.
Evaluate customer support and training resources. Is support accessible, timely, and helpful? Are there knowledge-base resources to encourage self-servicing for basic questions?
Assess scalability and future-proofing. Will the platform scale with you, or will you run into limitations?
Think about not only your current content marketing needs but future plans to grow.
The Types of Content Marketing You Can Create with Pictory
There's no limit to the possibilities when it comes to Pictory's artificial intelligence tools for video content.
Here's just a sampling of the types of content marketing you can create with Pictory:
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