Are you ready to dive into the mesmerizing world of YouTube trends in 2023?
From music videos to immersive shopping experiences, popular YouTube genres are continuously evolving, telling us one thing – YouTube is an ever-growing platform that has something for everyone.
Let’s embark on a journey to explore “What are the most popular genres on YouTube 2023” and learn how to leverage these trends for success!
Short Summary
-
Discover the most popular genres on YouTube in 2023, from music videos to tutorials and beyond!
-
Increase visibility by creating product reviews & unboxing videos or leverage user-generated content with influencers.
-
Optimize your content for SEO success & create an immersive experience with 360° and VR content.
Top YouTube Video Categories in 2023
Understanding YouTube trends and staying up-to-date with the latest statistics is crucial for anyone looking to succeed on the platform.
With over 2 billion monthly logged-in YouTube users and 400 hours of video uploaded every minute, YouTube has become the go-to platform for video content.
In fact, 77% of marketers have chosen YouTube as their preferred platform for hosting their marketing videos.
So, what are the most popular genres on YouTube in 2023?
Music videos top the list, followed by tutorial and how-to videos, gaming content, influencer-driven genres, and vlogs or lifestyle content.
Product reviews and unboxing, challenges and collaborations, educational and informational content, documentaries and docuseries, and science and technology rounded out the top 10.
Music Videos
Music videos reign supreme on YouTube, with content creators producing original music, parodies, and remixes, all with the aim of capturing the viewer’s attention through visually appealing and entertaining videos.
The Baby Shark Dance video is a testament to the popularity of this genre, boasting a staggering 12.3 billion views in 2023.
Celebrities have also recognized the power of having their own YouTube channel, enabling them to become successful YouTube creators by producing unscripted content that viewers perceive as more genuine and authentic compared to professionally produced content.
This trend shows no signs of slowing down, as music videos continue to dominate the YouTube landscape.
Tutorial and How-To Videos
Tutorial videos and how-to videos are immensely popular on YouTube, catering to viewers who seek knowledge and skills across a wide range of topics.
From cooking and DIY projects to makeup tutorials and tech reviews, these videos provide valuable information and inspiration for viewers.
Brands can capitalize on this trend by sponsoring task-specific videos, allowing them to showcase their products and services while engaging with a targeted audience.
This form of content marketing is not only educational but also highly effective in capturing consumers’ attention and influencing their purchase decisions.
Gaming Content
Gaming content is a massive hit on YouTube, boasting over 40 million active gaming channels and users watching over 100 billion hours of gaming content in 2020 alone.
Popular genres within gaming content include game reviews, live streaming, and tutorials, all created by passionate YouTube gamers who consistently drive high engagement and views.
The gaming industry on YouTube is not only saturated, but also fiercely competitive.
However, this presents an opportunity for content creators to think outside the box and stand out.
With gaming being one of the most searched topics on YouTube, now is the perfect time to embark on a gaming channel and make your mark!
Influencer-Driven Genres
Influencer-driven genres have taken YouTube by storm, with successful vloggers like Ali Abdaal, Casey Neistat, and Pewdiepie leading the way.
These influencers create engaging content that resonates with their audience, making influencer-driven genres an effective marketing tool for businesses to reach their target audience.
By collaborating with established YouTube influencers, brands can leverage their popularity and influence to promote their products or services through video blogs and other content.
This not only enhances brand visibility, but also helps the brand connect with its audience on a more personal level.
Vlogs and Lifestyle Content
Vlogs and lifestyle content are incredibly popular on YouTube, as viewers crave authentic and relatable content from celebrities and influencers.
Successful vloggers have demonstrated the power of vlogging in connecting with their audience and maintaining their popularity.
A growing trend within this genre is morning and night routine videos, which have seen a threefold growth in watch time.
These videos showcase the daily routines of influencers and celebrities, inspiring viewers to choose skincare products or cosmetics, and restructure their daily routines.
Brands can benefit from this trend by understanding how to use YouTube’s features and targeting options effectively, leveraging user-generated content, and partnering with established influencers.
By doing so, they can unlock the potential of reaching a large audience of internet users and significantly boost their brand’s visibility.
Product Reviews and Unboxing
Product reviews and unboxing videos play a significant role in influencing consumer decisions, with 62% of people watching review videos before making a purchase.
These videos offer consumers an initial impression of a product, providing honest critiques, personal feedback, and assessments.
Brands can capitalize on this trend by understanding the power of product reviews and unboxing videos in driving consumer decisions, and leveraging this influence to showcase their products in a positive light.
By sponsoring unboxing videos, brands can skyrocket their search visibility and reach an unprecedented number of customers.
Challenges and Collaborations
Challenges and collaborations are popular on online video sharing platforms like YouTube, as they engage viewers in a fun and interactive manner.
These videos often involve shout-outs to subscribers, inviting them to participate in contests for awareness, charity, or entertainment purposes.
Memes are integral to challenge videos.
They possess qualities such as high recognizability and the ability to spread quickly across various platforms.
As a result, challenge videos can gain immense popularity and engagement, making them an attractive genre for content creators looking to make an impact on YouTube.
Educational and Informational Content
Educational and informational content on YouTube is both popular and resourceful, providing current information through cultural content targeted towards specific demographics.
These videos receive high traffic, as viewers find them informative and engaging.
From exploring history and science to learning about different cultures and traditions, educational and informational content covers a wide range of topics.
This genre not only educates viewers but also allows content creators to build deeper connections with their audience, making it a valuable addition to the YouTube landscape.
Documentaries and Docuseries
Documentaries and docuseries are becoming increasingly popular on YouTube, as creators look to release thematic videos in segments.
This episodic structure allows for building suspense and viewership, as viewers eagerly anticipate the next segment.
Focusing on quality filmmaking, documentaries and docuseries offer viewers an in-depth look into various topics, from true crime to social issues.
With successful examples like Ariana Grande and Shane Dawson’s docuseries, this genre is gaining momentum and attracting more creators and viewers alike.
Science and Technology
Science and technology videos are a popular genre on YouTube, featuring topics ranging from space exploration to robotics and AI.
These videos not only educate and inform viewers but also spark curiosity and inspire innovation.
With the rapid advancements in technology and scientific discoveries, there is always something new and exciting to explore in this genre.
As a result, science and technology videos have the potential for significant growth, providing a platform for creators to engage with a diverse and passionate audience.
Language Learning and Travel
Language learning and travel videos are incredibly popular on YouTube, as viewers seek to learn new languages and explore different cultures.
These videos offer a unique and immersive experience, allowing viewers to broaden their horizons and gain valuable insights into various cultures and traditions.
With the growing trend of language learning and travel videos, content creators have a unique opportunity to engage with viewers who are interested in expanding their linguistic and cultural knowledge.
By creating captivating and informative content, creators can make a lasting impact and inspire others to embark on their own language learning and travel journeys.
Niche Video Trends
Niche video trends, such as the “ugly to beauty challenge” and sustainable living videos, are gaining popularity on YouTube as viewers turn their attention to more specific interests.
These trends cater to a unique audience, offering content that resonates with their passions and values.
For content creators, niche video trends provide a platform to showcase their expertise and connect with a dedicated audience.
By staying up-to-date with the latest trends in their respective niches, creators can ensure that their content remains relevant and engaging, driving viewership and growth on their YouTube channels.
ASMR Videos
ASMR videos are a fascinating and unique genre on YouTube, delivering satisfying and soothing sensory experiences to viewers.
These videos are professionally produced, incorporating sounds and visuals that evoke feelings of relaxation and satisfaction in viewers.
For YouTube creators and brands, ASMR videos provide a platform to build deeper connections with their audience, particularly those interested in meditation, mental health, wellness, and therapy.
By understanding the power of ASMR videos and catering to this niche, creators can unlock the potential for success in this irresistible genre.
Immersive Shopping Experiences
Immersive shopping experiences on YouTube, such as “hauls,” “shop with me,” and gift guides, are gaining popularity, with 80% of online shoppers seeing the products they plan to buy in immersive shopping videos.
These YouTube videos offer viewers an engaging and interactive way to explore various products and services, making purchase decisions easier and more enjoyable.
Brands can leverage immersive shopping experiences on YouTube by understanding the influence of these videos on consumer decisions and creating captivating content that showcases their products in a positive light.
By doing so, they can unlock the potential of reaching a large audience and significantly boost their brand’s visibility.
360-Degree and VR Content
360-degree videos and VR content on YouTube provide an immersive experience that allows consumers to examine products closely, spiking true engagement and making purchase decisions easier.
These videos offer viewers a virtual reality experience, enabling them to interact with video content in ways they previously couldn’t.
For brands and creators looking to leverage this trend, 360-degree and VR content provides a unique opportunity to showcase their products and services in an innovative and engaging manner.
By creating captivating and immersive content, they can tap into the growing demand for 360-degree and VR videos and drive viewership and engagement on their YouTube channels.
Tips for Creating Popular YouTube Content
Staying up-to-date with the latest YouTube trends is crucial for anyone looking to succeed on the platform.
By understanding the popular genres and leveraging user-generated content, you can create videos that resonate with your audience and drive engagement.
Optimizing your videos for search engine optimization (SEO) will also help generate increased conversions and greater ROI from your video editing and marketing efforts, including YouTube marketing.
Partnering with established influencers can further enhance your brand’s visibility and reach a larger audience, unlocking the potential for success on YouTube.
By following these tips and staying informed about the latest YouTube trends, you can create captivating and engaging content that will not only entertain your viewers but also help you achieve success on the platform.
So, go ahead and explore the world of YouTube in 2023 and create videos that will make an impact!
Summary
In conclusion, YouTube is an ever-evolving platform with a multitude of genres and trends that cater to a diverse audience.
By staying informed about the latest trends and leveraging the power of popular genres, content creators and brands can unlock the potential for success on YouTube.
So, whether you’re interested in music videos, gaming content, or immersive shopping experiences, there’s never been a better time to dive into the world of YouTube and create captivating content that will resonate with your audience.
Frequently Asked Questions
What type of YouTube videos get viewed most in 2023?
YouTube statistics indicate that music videos are the most popular type of video content on the platform, and this trend is projected to continue in 2023.
With the Baby Shark Dance video having an impressive 12.3 billion views already, it is expected to be the most-viewed YouTube video in 2023.
Which category is best for YouTube channel in 2023?
For YouTube channel success as a business in 2023, focus on creating videos that show your audience a behind the scenes look at your business or brand, how your company culture operates, introduce team members, showcase new products or events, offer explainer and tutorial videos, and provide product tutorials.
These types of videos will engage viewers and help you stand out in a highly competitive landscape.
Is it worth starting a YouTube channel in 2023?
The potential benefits of starting a YouTube channel in 2023 make it an attractive opportunity for content creators.
If you’re willing to put in the time and effort to create engaging content, then starting a YouTube channel in 2023 could be a great way to expand your reach and potentially even monetize your efforts.
With the right strategy and determination, you can create a successful YouTube channel!
With the ever-evolving video sharing platform trend, 2023 is shaping up to be the perfect time to start a YouTube channel.
If you’ve got the creativity and desire to create interesting content, then starting a YouTube channel could be the ideal way to grow your audience and turn your passions into something profitable.
Now is the time to take advantage of the possibilities ahead and pursue your goals with enthusiasm!
How can brands capitalize on YouTube trends?
By keeping up with the latest trends, creating engaging content, and collaborating with influencers, brands can capitalize on YouTube to reach wider audiences.
This can be a great way to increase brand awareness and drive sales.
It can also be used to build relationships with customers and create a loyal following.
By leveraging the power of YouTube, brands can create content.
What is the purpose of ASMR videos?
ASMR videos are designed to provide viewers with a calming and peaceful experience, giving them a break from the stress of everyday life.
These videos often feature soft sounds, such as whispering, tapping, and gentle music, which can help to relax the viewer and reduce stress. They can also be used to help people fall asleep or to provide a calming effect.
Now you know what genre you’d like to create in, check out our Comprehensive Guide To Set Up A YouTube Channel
Then sign up for your FREE Pictory account to start making engaging video content in minutes!
