AI video for instructional designers

Turn SME Documents and Slides Into E-Learning Videos

Take the document, deck or SOP the subject-matter expert gave you, and get a narrated, captioned training video you can edit scene by scene.

  • Start from Word, PDF, PowerPoint or an SOP
  • Edit the storyboard scene by scene
  • AI voices or your own narration
  • Chapters, quizzes and SCORM with Pictory Central
An instructional designer at her desk, in an e-learning video Pictory made from an SME document

4.6/5Trusted by over 20,000 teams and institutions worldwide.

  • Colibri Group logo
  • Kajabi logo
  • Royal Canin logo
  • BizLibrary logo
  • Regis Company logo
  • Forbes logo

What is an instructional video maker?

An instructional video maker turns instructional content into video. In Pictory you start from a document, slides or a script, get narrated scenes with a visual for each point, and edit them like a storyboard before you export the video for your LMS or course.

One of the AI tools for instructional design that saves the most time. Most instructional design software assumes you will record and edit footage. Pictory starts from the text you already have, so the subject-matter expert’s document becomes the first draft of the video.

It sits beside your other instructional design tools: author the course where you always do, and use Pictory for the video. Team rollouts are on the L&D enterprise page.

An instructional designer reviewing a storyboard of scenes made from an SME document in Pictory

SME document14 pages

11 scenesReady to review

Start with

Start from what the SME gave you

Whatever the subject-matter expert sends, it can be the start of the video.

How it works

How to turn a document into a training video

To turn a document into a training video, upload it to Pictory and let it summarize the content into scenes. Review the script with your subject-matter expert, choose a voice and add captions, then download the video or send it to Pictory Central for chapters, quizzes and SCORM.

  1. Upload the document

    A Word file, a PDF, slides or an SOP.

  2. Review the storyboard

    The script drives the scenes; check it with the SME.

  3. Add narration

    An AI voice or your own recording, with captions.

  4. Add quizzes and export

    Pictory Central adds chapters, quiz questions and SCORM.

SOPs and procedures

SOP to video and storyboard to video

An SOP is already a script: each step becomes a scene, read by an AI voice, with captions. Paste a storyboard as text and the same thing happens, one scene per frame. You edit the wording and the visuals, then generate the instructional design video again.

Build the video

Storyboard, narration and captions

Storyboard

Edit it like a storyboard

Each scene holds its words and its visual. Change the wording, swap a visual or reorder scenes, and the narration follows the script.

  • Scene-by-scene editing
  • Stock, your own media or AI Studio
  • Smart scene detection on uploaded video
See the AI video editor

Narration

Narration without a recording booth

Choose one of 170+ AI voices in 29+ languages, or record your own narration in the browser and upload it.

  • 170+ AI voices in 29+ languages
  • Your own recording
  • The same voice across a course
See the AI voice generator

Captions

Captions on every training video

Captions are made from the script and timed to the voice, and you can download them as an SRT file.

  • Timed to the voice
  • Your caption style
  • SRT and TXT downloads
See the caption generator
A safety trainer speaking to camera in a captioned training video made in Pictory

Captions onModule 2

NarrationAI voice

Your LMS

Quizzes, SCORM and your LMS

Pictory Central adds chapters and AI-generated quiz questions to a finished video; you review, edit or remove each question. It hosts the video and exports a SCORM video package for your LMS. Pictory Central is part of Pictory’s enterprise solution.

Keep it current

Update a course without re-shooting

When the procedure changes, edit the script and generate the video again; nothing is filmed, so nothing is re-shot. Make a version for another audience by changing the script, or translate the video into another language with the video translator.

For L&D teams

For L&D teams

Rolling video out across a learning and development team? The enterprise plan adds shared brand kits, Pictory Central and support for company-wide use.

More AI video features

Your complete AI video generation tool

  • AI avatars

    Add a talking presenter, or a digital twin of you.

  • Captions

    Accurate, synced captions in your brand style.

  • Translation

    Captions and voiceover for every market.

  • Text editing

    Edit the transcript to edit the video.

  • Team workspaces

    Share projects and brand kits with your team.

  • API

    Generate branded videos from your own product.

AI Studio

Create any image or video you need with generative AI

The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.

  • A white vase on the left and the same vase turned purple on the right, after the prompt "Make it purple"

    Generate and edit images

    Describe it, or edit an existing image with a prompt.

  • The same woman in a forest and on a city waterfront at sunset, matched to her reference photo

    Keep characters consistent

    Use reference images to keep the same person or product in every scene.

  • A male barista talking to the camera in his cafe, with a play button and audio waveform

    Create video clips with sound

    Generate clips with audio. Yes, characters can talk.

  • A hiker on a mountain summit above the clouds, with a filmstrip showing the clip being extended
    Original clip, frame 1: sunrise over the clouds beside a mountain ridgeOriginal clip, frame 2: a hiker with a red backpack climbing toward the summitOriginal clip, frame 3: clouds below the rocky ridgeExtended clip, new frame 1: the sun low over a sea of cloudsExtended clip, new frame 2: the hiker standing on the summit with both arms raisedExtended clip, new frame 3: clouds rolling past the far ridges

    Extend any clip

    Keep any clip going with a new prompt, even one you uploaded.

  • Four versions of a corgi puppy in a knitted scarf on lilac, mint, peach and yellow backdrops, with one selected

    Get four options at once

    Generate up to four versions and keep the best one.

  • A website, a document and a logo feeding a brand kit of colors and a font, which is applied to a violet and yellow product video frame

    Stay on brand

    Bring in your brand from a website, a document or a logo, and it is applied to every scene.

Choose your model

Pick a model for stills or 5 to 10-second clips.

Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.

Use cases

Who is using instructional video makers?

  • A compliance trainer in a bright office, in a policy training video made from a PDF in Pictory
    Compliance training

    Policy training from a PDF

    A policy document becomes a narrated module with captions.

  • A warehouse supervisor in a hi-vis vest, in an SOP training video made in Pictory
    Operations

    SOP videos for the floor

    Each step of a procedure, one short scene.

  • A product trainer presenting in a meeting room, in an e-learning module made from his deck in Pictory
    Product training

    E-learning from a training deck

    The deck the SME presented, narrated as a module.

  • An L&D manager at her desk, reviewing a training module translated into Spanish in Pictory
    Global teams

    One course, several languages

    Translate a finished module for teams in other countries.

Why Pictory

Loved by creators, trusted by enterprise teams

From solo creators to global marketing teams. Read the case studies

  • 4.6 / 5

    Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.

    • Capterra Best Ease of Use 2025 badge
    • Capterra Shortlist 2025 badge
    • Software Advice Front Runners 2025 badge
    • GetApp Category Leaders 2025 badge
  • 20,000+

    companies and institutions creating video with Pictory.

  • SOC 2

    and GDPR compliant, ready for enterprise security reviews

    AICPA SOC sealISO 27001 sealGDPR

Case studies

Teams that scaled video with Pictory

  • Whirlybird Labs logo over a bright glass office

    “Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”

    Jason Hoss, Founder & CEO
    Read the Whirlybird Labs case study
  • VRC Investigations logo over a woman leading a meeting

    “Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”

    Curtis Whitfill, VP of Continuing Education
    Read the VRC case study
  • AppDirect logo over a presenter showing a chart to his team

    “82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”

    David Landsberger, Director of Partner Enablement
    Read the AppDirect case study
  • NetRock Custom Cybersecurity logo over a team working at their computers

    “It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”

    Christian Wentz, Owner
    Read the NetRock case study
  • Online Super Tutors logo over a tutor presenting a lesson

    “Through Pictory videos, leads up by 500%, video production costs are down 90%.”

    Andrew Reid, Founder
    Read the Online Super Tutors case study
  • Game of Yield logo over a man working at his computer

    “We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”

    Dr. Yuri Kotik, Founder
    Read the Game of Yield case study

See all case studies

Compare

Instructional video maker vs. video editing software

One SME document, turned into a module two ways.

Comparison of the Pictory instructional video maker and traditional video editing software
TaskWith PictoryTraditional editing software
First draftUpload the SME’s document and get scenesWrite a script, then gather or film footage
Review with the SMEShare the script and scenes, edit the wordsRe-edit the timeline after each round
NarrationAI voices or your own recordingRecord and sync a voiceover
UpdatesEdit the script and generate it againRe-shoot or re-edit the module

From the blog

Latest guides for learning and development

New guides from the Pictory blog.

See all guides for learning and development

API and MCP

Build video into your own tools

Send text, links or slides to the Pictory API, or connect an AI agent through the Pictory MCP server, and get branded videos back.

POST /v1/video/storyboard
{
  "videoName": "q3-update",
  "scenes": [{ "text": "Q3 in 90 seconds..." }]
}

For organizations

Pictory for L&D teams

Bring video to every team, with one brand and the security reviews your company needs.

  • Shared brand kits: logo, fonts and colors
  • Pictory Central for interactive video, LMS use and SCORM export
  • SOC 2 compliant and ISO 27001 certified
  • Custom plans and dedicated support

FAQ

FAQ: instructional designers

Can’t find your answer? Contact our team.

Upload the Word document or PDF to Pictory. It summarizes the content into scenes with a visual and narration for each; you review the script, add captions and download the video.

Yes. Upload the .pptx file and Pictory turns the slides and speaker notes into a narrated video you can edit scene by scene. The PPT to video page shows the steps.

Yes, with Pictory Central. It adds AI-generated quiz questions (multiple choice, true or false and knowledge checks) to a finished video, and you review, edit or remove each one. See the quiz video maker.

Yes, through Pictory Central, which hosts the video with its chapters and quiz questions and exports a SCORM package. Pictory Central is part of Pictory’s enterprise solution.

Yes. The video translator makes a new version of the video in each language you choose, with the script, captions and on-screen text translated.

Yes. The free trial includes 300 AI credits, and videos downloaded on it carry a watermark. Plans start at $25 a month, billed annually.

NEW

Agentic video workflows now in Pictory 3

Get started nowGet started