AI avatar video generator

Free AI Avatar Video Maker

Paste a script and pick a presenter. Pictory builds the whole video around your avatar, with scenes, a voice, visuals and captions. It is free to try and nobody has to film anything.

  • A finished video, built scene by scene
  • Ready-made presenters with outfit looks
  • 170+ AI voices in 29+ languages
  • Free to try, online in your browser
An AI avatar presenter in a navy polo speaking in a captioned video Pictory built from a script

4.6/5Trusted by over 20,000 teams and institutions worldwide.

  • Colibri Group logo
  • Kajabi logo
  • Royal Canin logo
  • BizLibrary logo
  • Regis Company logo
  • Forbes logo

What is an AI avatar video generator?

An AI avatar video generator builds a finished video around a digital presenter. Paste a script into Pictory, pick an avatar, and it creates the scenes, the voice, the visuals and the captions, with the avatar speaking every line. You get a video, where some tools stop at a picture.

From text to avatar video in one go. Create an AI avatar video from a script, a link, slides or a document. The avatar works as an AI presenter or an AI spokesperson for your brand, and you can edit every scene.

Pictory’s AI avatar video maker runs online in your browser. It is a video avatar creator and a video editor in one, so you can add an AI video avatar to any project. It is free to try.

Marketer at her desk watching the AI avatar video Pictory built from her launch script

Launch script240 words · 5 scenes

Your avatar video is ready5 scenes · AI voice · captions

Your source, any format

A script is just the start.
Bring any format.

No script handy? Start from an idea, a link, slides or a PDF. The avatar presents it.

How it works

How to create an AI avatar video

To create an AI avatar video, paste your script into Pictory and let it build the scenes. Open the Avatars tab, pick a presenter and check the voice. Download the video as an MP4. The free trial’s 50 credits let you create an AI avatar video for free.

  1. Paste your script

    Or start from a link, slides or a document. Pictory builds the scenes.

  2. Pick a presenter

    Open the Avatars tab and choose an avatar and an outfit look.

  3. Choose the voice

    A voice comes with the avatar. Swap it for any of 170+ AI voices.

  4. Edit and download

    Swap visuals, style the captions and place the avatar. Download as MP4.

Features

AI avatar video maker features: scenes, voices and captions

Scenes

A full video built around your avatar

Pictory splits your script into scenes and matches a visual to each one. The avatar presents over the top, in a circle or full frame, and you can hide it in any scene.

  • Scenes and visuals made from your script
  • Show or hide the avatar scene by scene
  • 18M+ stock visuals, or make your own in AI Studio
See how it works

Voices

An AI voice for every avatar video

Each avatar comes with a voice. Change it to any of 170+ AI voices in 29+ languages, or use a clone of your own voice.

  • 170+ AI voices in 29+ languages
  • Or narrate in a clone of your own voice
  • A voice applied with every avatar
Explore the AI voice generator
Video producer at her desk choosing an AI voice for the avatar in her Pictory video

Abby · Confident

Voice applied5 scenes · English (US)

Captions and brand

Synced captions and your brand kit

Captions are timed to the voice automatically. Apply your brand kit and every AI avatar video carries your logo, fonts and colors.

  • Captions timed to every word
  • Your logo, fonts and colors on every scene
  • MP4 in 16:9, 9:16 and 1:1
Explore the caption generator

Free to try

Are there free AI avatar video generators?

Yes. Pictory is a free AI avatar video generator to start with: the free trial includes 50 AI credits, about 90 seconds of video with a ready-made avatar at 15 credits per 30 seconds. Free downloads carry a watermark. Paid plans start at $25 a month, billed annually.

More AI video features

Your complete AI video generation tool

  • AI avatars

    Add a talking presenter, or a digital twin of you.

  • Captions

    Accurate, synced captions in your brand style.

  • Translation

    Captions and voiceover for every market.

  • Text editing

    Edit the transcript to edit the video.

  • Team workspaces

    Share projects and brand kits with your team.

  • API

    Generate branded videos from your own product.

AI Studio

Create any image or video you need with generative AI

The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.

  • A white vase on the left and the same vase turned purple on the right, after the prompt "Make it purple"

    Generate and edit images

    Describe it, or edit an existing image with a prompt.

  • The same woman in a forest and on a city waterfront at sunset, matched to her reference photo

    Keep characters consistent

    Use reference images to keep the same person or product in every scene.

  • A male barista talking to the camera in his cafe, with a play button and audio waveform

    Create video clips with sound

    Generate clips with audio. Yes, characters can talk.

  • A hiker on a mountain summit above the clouds, with a filmstrip showing the clip being extended
    Original clip, frame 1: sunrise over the clouds beside a mountain ridgeOriginal clip, frame 2: a hiker with a red backpack climbing toward the summitOriginal clip, frame 3: clouds below the rocky ridgeExtended clip, new frame 1: the sun low over a sea of cloudsExtended clip, new frame 2: the hiker standing on the summit with both arms raisedExtended clip, new frame 3: clouds rolling past the far ridges

    Extend any clip

    Keep any clip going with a new prompt, even one you uploaded.

  • Four versions of a corgi puppy in a knitted scarf on lilac, mint, peach and yellow backdrops, with one selected

    Get four options at once

    Generate up to four versions and keep the best one.

  • A website, a document and a logo feeding a brand kit of colors and a font, which is applied to a violet and yellow product video frame

    Stay on brand

    Bring in your brand from a website, a document or a logo, and it is applied to every scene.

Choose your model

Pick a model for stills or 5 to 10-second clips.

Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.

Use cases

Who is using AI avatar videos?

  • An HR manager welcoming new starters as an AI avatar in an onboarding video built from a script
    HR and onboarding

    AI avatar videos for onboarding

    Welcome every new starter with the same presenter and the same message.

  • A product manager explaining a feature as an AI presenter in a product explainer video
    Product

    Product explainers with an AI presenter

    Turn the feature notes into a presenter-led explainer.

  • A teacher explaining a lesson as a video avatar in a classroom lesson video
    Education

    Lesson videos with a video avatar

    Turn lesson notes into a video with a presenter students can follow.

  • A real estate agent presenting a listing as an AI spokesperson in a bright living room
    Small business

    An AI spokesperson for your business

    A presenter for the listing, the offer or the update, with no shoot.

Why Pictory

Loved by creators, trusted by enterprise teams

From solo creators to global training teams. Read the case studies

  • 4.6 / 5

    Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.

    • Capterra Best Ease of Use 2025 badge
    • Capterra Shortlist 2025 badge
    • Software Advice Front Runners 2025 badge
    • GetApp Category Leaders 2025 badge
  • 20,000+

    companies and institutions creating video with Pictory.

  • SOC 2

    and GDPR compliant, ready for enterprise security reviews

    AICPA SOC sealISO 27001 sealGDPR

Case studies

Teams that scaled video with Pictory

  • Whirlybird Labs logo over a bright glass office

    “Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”

    Jason Hoss, Founder & CEO
    Read the Whirlybird Labs case study
  • VRC Investigations logo over a woman leading a meeting

    “Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”

    Curtis Whitfill, VP of Continuing Education
    Read the VRC case study
  • AppDirect logo over a presenter showing a chart to his team

    “82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”

    David Landsberger, Director of Partner Enablement
    Read the AppDirect case study
  • NetRock Custom Cybersecurity logo over a team working at their computers

    “It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”

    Christian Wentz, Owner
    Read the NetRock case study
  • Online Super Tutors logo over a tutor presenting a lesson

    “Through Pictory videos, leads up by 500%, video production costs are down 90%.”

    Andrew Reid, Founder
    Read the Online Super Tutors case study
  • Game of Yield logo over a man working at his computer

    “We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”

    Dr. Yuri Kotik, Founder
    Read the Game of Yield case study

See all case studies

Compare

AI avatar video generator vs. video editing software

One two-minute presenter video, made two ways.

Comparison of Pictory’s AI avatar video generator and traditional video editing software
StepWith PictoryTraditional editing software
Starting pointPaste a scriptBuild the timeline clip by clip
The presenterPick an avatar from the galleryFilm a presenter and import the footage
VoiceoverAn AI voice comes with the avatarRecorded separately, then imported and synced
CaptionsAutomatic and timed to the voiceAdded, then checked and styled on the timeline
Changing a lineEdit the text and download againRe-film or re-record that part
Your brandingOne brand kit on every videoSet up fonts and colors in every project
Formats for each channelChoose 16:9, 9:16 or 1:1 per versionRe-edit each version

Video API

Make video at scale from your own product

Send text, links or slides to the Pictory API and get branded videos back, automatically.

POST /v1/video/storyboard
{
  "videoName": "q3-update",
  "scenes": [{ "text": "Q3 in 90 seconds..." }]
}

Enterprise

Enterprise video at scale

Custom plans, onboarding and support for company-wide rollouts.

  • SOC 2 and GDPR compliant
  • Custom plans and personalized onboarding
  • Shared brand kits and team workspaces
  • Dedicated support

FAQ

FAQ: AI avatar video maker

Can’t find your answer? Contact our team.

Start a free Pictory trial and paste your script. Pictory builds the scenes. Open the Avatars tab, pick a presenter and download the video. The free trial includes 50 AI credits, and a ready-made avatar uses 15 for every 30 seconds.

Open your video in Pictory and go to the Avatars tab. Pick a ready-made presenter and an outfit look, or create an avatar of yourself from a few minutes of footage. The avatar then speaks the script of each scene.

15 AI credits for every 30 seconds of video with a ready-made avatar, and 35 with a custom avatar of yourself. The editor shows the total before you download.

No. The avatar and its voice are generated from your text. You only record if you want an avatar or a voice clone of yourself.

Yes. Paste your own script and keep every word. For the voice, pick an AI voice, upload your own narration or use a clone of your voice.

Avatar videos download as MP4. Choose 16:9 for YouTube and websites, 9:16 for Shorts and Reels, or 1:1 for LinkedIn and feeds.

Yes. Apply your brand kit and every scene carries your logo, fonts and colors. You can also set the avatar’s background and outline in your brand colors.

NEW

Agentic video workflows now in Pictory 3

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