AI video automation
AI video automation: what the agent does and what you decide
The agent handles the production steps. You keep the decisions that need your judgment.
- Reads your sources and drafts the script and scenes
- Applies your brand kit, voice and layout preset
- You decide the facts, the words and the release
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What is AI video automation?
In Pictory 3, AI video automation means the AI video agent handles the production steps inside a video project. It reads your sources, drafts the script and scenes, proposes visuals, applies your brand and voice choices, and builds a preview. You make the decisions that need judgment.
This page covers the steps the agent takes over inside each video project, and the decisions that stay with you.
See the AI video agent page for everything it accepts, or follow the agentic AI video workflow step by step.
Preview builtReview it before you generate
The automation is a loop, not a one-way trip. The agent does a round of work, you review it, and the agent revises until the video is right.
- YouBriefDescribe the video and add your sources.
- AgentPlanReads the brief and proposes the story and scenes.
- AgentBuildDrafts the script and builds a preview.
- YouReviewCheck the script, scenes and preview.
- AgentRefineMakes the changes you ask for.
Who does what
What does the AI video agent automate?
The agent automates the repeatable production work: turning a source into a story, laying out scenes, proposing visuals, applying your voice, brand kit and layout preset, building the preview, and making the changes you ask for. The table splits the work stage by stage.
| Stage | The agent does | You decide |
|---|---|---|
| Brief and sources | Reads your idea, script, URL, documents, deck or recording. | What to cover and what to leave out, which source takes priority, and whether narration stays word for word. |
| Setup | Asks the five setup questions and offers Decide for me. | The voiceover, visual sources, aspect ratio, layout preset and brand kit. |
| Script and scenes | Drafts the story and proposes a visual for each scene. | Whether facts, names, dates and numbers match your source, and how the video opens and ends. |
| Voice and audio | Generates narration with the AI voice you chose. | Pronunciation, pauses and music, and when to select Apply Changes. |
| Look and brand | Applies the chosen brand kit and layout preset. | Which kit, fonts and logos to use, and whether the result looks right. |
| Preview and edits | Builds the preview and makes focused chat and Edit scene changes. | What to change, and whether each change worked. |
| Final file | Renders the downloadable video when you generate. | When to select Generate video, and whether the downloaded file is ready to share. |
Features
AI video automation: brand kits, your own script and final review
Brand kits and layout presets
Keep every video on brand
Save your brand in a brand kit, then choose it during setup or apply it from Branding in the editor. A kit can hold colors, fonts, logos, intros, outros and defaults for voice and music, so each new video starts from the same look.
- Build a kit by hand, from a website URL or from uploaded brand guidelines (PDF, DOC or DOCX)
- Upload brand fonts in TTF, OTF, WOFF or WOFF2, and choose a layout preset during setup
- Set a default kit and it is suggested for your own future videos
- Brand kits, uploads, custom avatars, cloned voices and music each have their own sharing controls
Your script
Keep your script word for word
To keep a script word for word, tell the agent to use the text as the narration and not paraphrase it. If you want the words rewritten, say so explicitly.
- Keep visual instructions separate from the spoken words
- Fix how names and terms are spoken, and add pauses
- Ask the agent to rewrite the words whenever you want a new version
Final review
Review stays with you
The decisions that depend on your knowledge stay with you: what the video should say, whether it is accurate, how it should sound and look, and when it is finished. Nothing becomes a downloadable file until you select Generate video.
- Compare facts, product names, dates and numbers with your approved source
- Play the preview from start to finish, then decide when to generate
- Play the downloaded file before you share it
Example
Example: a standard operating procedure as a training video
Start with the document you already trust. Add it as a source, then tell the agent which sections to use, how much to condense, and what takes priority. The agent drafts the scenes. You check that the steps still follow your procedure, then play the preview and refine.
A brief for a document source
Tell the agent what to keep
“Create a two-minute training video from chapters 2 and 3. Exclude the appendix. Keep the procedure steps in their original order and preserve product terminology.”
- Length
- Two minutes
- Source
- Chapters 2 and 3
- Order
- Original procedure order
- Terminology
- Product terms preserved
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
Brand kits
Your logo, fonts and colors on every video.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Open Visuals, then AI Studio, describe it, and drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using AI video automation?
OperationsSOP to training video
Add the procedure as a source, say which sections to use, and review the steps before the preview.
- Learning
Lessons that share one look
Apply the same brand kit, voice and layout preset to every lesson in a series.
- Support
Help articles as how-to videos
Paste a help article link and say what to cover, then review the story before it renders.
- Internal comms
Company updates in one look
Turn a slide deck into a narrated update, with your brand kit applied from the first draft.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo YouTubers to global L&D teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Video API
Need video at scale?
Building video into your own product or workflow? See the Pictory API.
Enterprise
Enterprise video at scale
Custom plans, onboarding and support for company-wide rollouts.
- SOC 2 and GDPR compliant
- Custom plans and personalized onboarding
- Shared brand kits and team workspaces
- Dedicated support
The agent reads your sources, drafts the script and scenes, proposes visuals, applies your voice, brand kit and layout preset, builds a preview, and makes the changes you request. These are the production steps inside a video project. You review the result and choose when to generate the final video.
Yes. You review the script and each scene’s visuals before the preview, play the preview, and check the downloaded file. The agent works from your brief and source, so compare facts, names, dates and numbers with your approved material before you share the video.
Yes. Upload your brand guidelines as a PDF, DOC or DOCX, extract a kit from your website URL, or set one up by hand. Then choose the kit during setup. Check a few scenes afterward, since some layout presets keep their own fonts and colors.
Yes. Paste the script and write that it must be used word for word as the narration, without paraphrasing. Keep visual instructions separate from the spoken words. If you later want the words changed, ask the agent explicitly to rewrite them.
Accuracy, tone, pronunciation and release timing stay with you. You decide what the video says, whether facts and numbers match your source, how names are spoken, and when the video is ready. Nothing becomes a downloadable file until you select Generate video.
Inside a Pictory 3 project. You start a video with a brief, review it, and generate it. The agent handles the production steps in between.
AI creation, AI revision, AI voices, AI Studio, transcription, avatars and video generation use AI Credits. You can check your balance and usage history from the header.
Not Just AI Video Automation
Keep going with the Pictory 3 AI video agent
