Pictory 3
The AI Video Agent That Builds Videos From Your Content
Describe the video you want. Pictory 3 prepares the script, scenes and a preview for you to review.
- Start from a document, web page, deck or recording
- Check the story before it renders
- Steer by chat or fine-tune in the editor
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is Pictory’s AI video agent?
Pictory’s AI video agent is how you make a video in Pictory 3. Describe the video you want and add a document, web page, deck or recording if you have one. The agent plans the story, writes the script and builds a preview, and you review it before you generate.
Most video tools start with a blank timeline. Pictory 3 starts with your brief. The hard part is rarely the idea for a video. It’s the work of getting from a document to a first draft, and that’s the step the agent takes on.
New to the idea? Read what is an AI video agent, or see what’s new in Pictory 3.
Script ready to review6 scenes · AI voice
What you can start from
What can the AI video agent turn into a video?
Pictory 3 accepts an idea, an approved script, a web page URL, documents, a PowerPoint deck or an audio recording. You can also record or upload a video and edit it by transcript. Each starting point has its own setup.
Idea or approved script
Describe the audience, purpose, tone and facts, or paste a script to use word for word.
Web page
Paste the direct article URL and say what to cover and what to leave out.
Documents
Add DOCX, DOC, PDF, TXT, MD or RTF files.
PowerPoint
Upload a PPTX and keep your slides as the scenes, or build a new video from the content.
Audio recording
Upload MP3, WAV, M4A, AAC or WEBM. Use it as the voiceover or as the source for a script.
Video recording
Record your screen or camera, or upload a video, then edit it from the transcript.
How it works
How to make a video with Pictory’s AI video agent
To make a video with Pictory’s AI video agent, describe the video and answer five setup questions. Review the script and scenes, then play the preview. Refine it by chat or in the editor, and select Generate video to create the file you download.
Describe the video
Add the topic, audience, purpose and length, plus any files or URLs.
Answer the setup questions
Choose the voiceover, visual sources, aspect ratio, layout preset and brand kit, or choose Decide for me.
Review the draft
Read the script and each scene, then play the preview from beginning to end.
Refine and download
Ask the agent for a change or open the editor. Then select Generate video and download the file.
Features
AI video agent features: chat edits, brand kits and voices
Chat and editor
Change anything by asking
Name the scene, describe the change and say what to keep: “Replace the visual in scene 3 with a customer-support example. Keep the narration and the scene order.” Or open the editor for direct control.
- Edit scene: redesign one scene, then replace it or keep it as a new scene
- Editor panels: Story, Visuals, Avatars, Audio, Text, Elements, Styles and Branding
- Scene layers for hidden or timed elements, plus Undo and Redo
Brand kits
Brand kits and layout presets from the first draft
Save your brand once and apply it to every video. Create a brand kit by hand, extract it from a website URL or upload your brand guidelines as a PDF, DOC or DOCX. Then choose a layout preset during setup.
- Logos, intros, outros and brand fonts in one kit
- Default voice and music for every new video
- A layout preset for composition, typography and palette
Northwind brand kit appliedColors, fonts and logo
Layout presetComposition and palette
Voices and presenters
AI voices, music and presenters
Search AI voices by language, listen to a sample and apply one. Fix pronunciation and add pauses from the story menu, then add background music. Prefer no narration? Ask for a silent or music-led video and choose No voiceover.
- Add a stock or custom presenter to a scene from Avatars in the editor
- Create a voice clone from training audio and a consent recording in the editor
- Use your own images and clips as a visual source
Warm · English (US)
Your voice clone is readyUse it on every video, in any project
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
Brand kits
Your logo, fonts and colors on every video.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Open Visuals, then AI Studio, describe it, and drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using the AI video agent?
TrainingDocument to video for training
Add a policy, procedure or guide and check the script before the preview is built.
- Support
Web page to video for help content
Paste a help article link and say what to cover and what to leave out.
- Presentations
Slide deck to video
Upload a PPTX and keep your slides as the scenes, or build a new video from the content.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo YouTubers to global L&D teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
Compare
AI video agent vs. video editing software
One document, turned into a video two ways.
| Step | With Pictory 3 | Traditional editing software |
|---|---|---|
| Starting point | A brief, plus any document, web page, deck or recording | A blank timeline and your footage |
| First draft | Script, scenes and a preview prepared for you to review | Built scene by scene on a timeline |
| Changes | Ask in chat, or edit directly in the editor | Made by hand on the timeline |
| Voiceover | An AI voice chosen during setup | Record narration or add a voice track yourself |
| Your branding | Brand kit and layout preset chosen during setup | Set up in each project |
| Review | Check the script and scenes before the preview is built | Review the video once the edit is assembled |
Enterprise
Enterprise video at scale
Custom plans, onboarding and support for company-wide rollouts.
- SOC 2 and GDPR compliant
- Custom plans and personalized onboarding
- Shared brand kits and team workspaces
- Dedicated support
Pictory 3 is Pictory’s AI video agent. You describe the video you want, add sources if you have them, and answer setup questions. The agent prepares a script, scenes and a preview. You refine the result by chat or in the editor and then generate the final video.
You can start from an idea, an approved script, a web page URL, documents, a PowerPoint deck or an audio recording. You can also record or upload a video and edit it by transcript.
Yes. Ask the agent for focused changes by chat, use Edit scene to redesign one scene, or open the editor for direct control over the story, visuals, audio, text and branding. Undo and Redo cover recent changes in your current session.
Yes. Choose a brand kit during setup or apply it from Branding in the editor. A kit holds your colors, fonts, logos, intros, outros and defaults for voice and music. Preview several scenes afterward, because some layout presets keep their own fonts and colors.
The agent asks you to choose the voiceover, the visual sources, the aspect ratio, the layout preset and the brand kit. You can choose Decide for me where it’s offered. If you keep your PowerPoint slides as the scenes, the visual-source and aspect-ratio questions are skipped.
Yes. Ask for a silent or music-led video and choose No voiceover. You can still add background music and balance it in the editor.
AI creation, AI revision, AI voices, AI Studio, transcription, avatars and video generation use AI Credits. You can check your balance and usage history from the header.
Your existing projects stay in Projects. Open each project from Projects and use the editing experience that project offers.
Not Just an AI Video Agent
Explore the rest of Pictory 3
