Pictory solutions
AI Video for Every Role, Team and Use Case
Find the page for your job: marketers, educators, coaches, creators, agencies, HR and comms teams, each with its own workflow.
- By role: from marketers to instructional designers
- By use case: onboarding, demos, updates and more
- For individuals, teams and enterprises
- Free trial, online in your browser
4.6/5Trusted by over 20,000 teams and institutions worldwide.
Who is Pictory for?
Pictory turns text, links, documents and recordings into video. It is used by marketers, educators, coaches, creators, agencies and teams across companies, and you can use it three ways: on your own with an individual plan, together on the Teams plan, or across a company with Pictory Enterprise.
One tool, many jobs. A marketer turns a product page into an ad, a teacher turns notes into a lesson, an HR team turns a handbook into onboarding videos. The steps are the same: start from what you have, review the scenes, and download. Pictory 3 adds an AI video agent that plans the video with you.
WorkflowsBy role
Free trialIn your browser
By role
Find your role
One page per reader, with the workflow and the features that serve it.
Marketers
Campaign videos from a script, a blog or a product page.
Content marketers
Repurpose posts, webinars and podcasts.
Digital marketers
Ad variants in every size.
Social media managers
A week of clips from one source.
Agencies
Client videos with a brand kit per client.
Content creators
Videos and Shorts, on camera or faceless.
Bloggers
Turn posts into videos.
Educators
Notes and slides into lessons.
Course creators
Lesson videos and a course trailer.
Coaches
Calls and workshops into short videos.
Instructional designers
SME documents into e-learning.
Teams
Shared brand kits and projects.
By use case
Find your use case
Pages for the job, whoever does it.
Employee onboarding
Welcome and policy videos for new hires.
Product demos
Software demos from a script or a recording.
Internal communications
Company updates and announcements.
Training
Training videos from documents and slides.
Explainers
Explain a product or an idea.
Video ads
Ads for every placement.
By plan
Find your plan
Individual plans start at $25 a month, billed annually, after a free trial.
For individuals
Start with a free trial, then a Starter or Professional plan.
For teams
Three or more users, shared brand kits and projects.
For enterprise
Company-wide rollouts, Pictory Central and support.
For developers
The Pictory API and MCP server.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Use cases
Who is using Pictory?
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global marketing teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
API and MCP
Build video into your own tools
Send text, links or slides to the Pictory API, or connect an AI agent through the Pictory MCP server, and get branded videos back.
POST /v1/video/storyboard
{
"videoName": "q3-update",
"scenes": [{ "text": "Q3 in 90 seconds..." }]
}For organizations
Pictory for your whole organization
Bring video to every team, with one brand and the security reviews your company needs.
- Shared brand kits: logo, fonts and colors
- Pictory Central for interactive video, LMS use and SCORM export
- SOC 2 compliant and ISO 27001 certified
- Custom plans and dedicated support
Anyone who needs video from words: marketers, educators, coaches, creators, agencies, and HR, training and communications teams. Individuals, teams and whole companies use it.
Marketing videos and ads, lessons and training, onboarding and company updates, product demos, social clips and Shorts. You start from a script, a link, a document, slides or a recording.
On your own, start with the free trial and an individual plan. For three or more people sharing brand kits and projects, choose the Teams plan. For a company-wide rollout, talk to the team about Pictory for enterprise.
Yes. The Pictory API turns text, links or slides into branded videos from your own systems, and the MCP server lets AI agents make videos with Pictory.
Yes. Pictory Enterprise adds company-wide plans, shared brand kits, Pictory Central for interactive video with LMS use and SCORM export, and dedicated support.
Yes. The free trial includes 300 AI credits, and videos downloaded on it carry a watermark. Plans start at $25 a month, billed annually.
Not Just One Solution
Explore our AI Generative Tools and Other Features