PICTORY FEATURES
Custom AI Avatar
Create videos using a custom AI avatar by adjusting how your digital presenter looks, sounds, and appears on screen.
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Text to Video
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URL to Video
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Audio to Video
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AI Avatar Generator
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AI Video Editor
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PPT to Video
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Image to Video
Text to Video
Text to Video Generator
Turn text, prompts, scripts, articles, and blog posts into videos using Gen AI visuals, AI avatars, captions, and realistic AI voices.
URL to Video
Audio to Video
AI Avatar Generator
AI Video Editor
PPT to Video
Image to Video
Trusted by over 20,000 companies of all sizes
A custom AI avatar is a digital presenter you can personalize inside a video. Instead of creating a new avatar from scratch, you customize an existing AI avatar by adjusting its appearance, voice, size, position, and styling. The avatar narrates your text and appears as a controllable layer within each video scene.
Custom AI avatars allow teams to keep a consistent on-screen presence while adapting videos for different audiences or use cases. You can update appearance, narration style, or placement without re-recording, making it easier to scale training, explainer, internal, and product videos.
Custom AI Avatar Capabilities
Features that support avatar customization inside videos.
Avatar Appearance Options
Choose from available looks and outfits.
Scene-Level Control
Show or hide avatars per scene.
Background and Border Styling
Adjust framing, colors, and outlines.
Voice Customization
Select and preview different AI voices.
Flexible Placement
Resize and reposition avatars freely.
Automatic Lip Sync
Lip sync is applied during export.
Each of these features ensures your idea evolves into a professional video workflow that aligns with your goals and platform strategy.
Add an AI avatar to your video project and customize how it appears and sounds. The avatar narrates your text and is automatically lip-synced when the video is exported.
Adjust the avatar’s look, voice, size, position, background, and border styling. Apply changes to individual scenes or across the entire video for a consistent presentation.
How to Create a Custom AI Avatar
Step 1
Open a Video Project
Start inside the video editor.
Step 2
Select an AI Avatar
Choose a presenter from the avatar library.
Step 3
Customize Appearance and Voice
Adjust look, framing, and narration voice.
Step 4
Export the Video
Download with narration and lip sync applied.
Use AI voices and captions to support multiple languages and regions.
Export videos for websites, learning platforms, onboarding, internal communications, product demos, and social platforms. Works with Make, Zapier, and the Chrome extension.
Reasons to Use a Custom AI Avatar
Use Cases for Custom AI Avatar
Marketing Campaigns:
Generate explainer videos or product teasers from your campaign concepts instantly.
Educational Tutorials
Turn lesson ideas into complete teaching videos with narration and visuals.
Corporate Training
Convert internal communication topics into polished instructional videos.
Social Media Content
Create short-form videos tailored for brand awareness and audience engagement.
Get Started with Custom AI Avatar
Create videos using custom AI avatars with adjustable appearance and narration.
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Custom AI Avatar FAQs
Does “custom” mean I can upload my own face?
No. Customization refers to adjusting available avatar appearance and voice options.
Can I change the avatar look per video?
Yes. Appearance can be updated per project or per scene.
Can I use different voices with the same avatar?
Yes. Multiple AI voices can be selected and previewed.
Can I hide the avatar in some scenes?
Yes. Avatars can be shown or hidden per scene.
When is lip sync applied?
Lip sync is generated automatically during export.
Is this available in Pictory?
Yes. Custom AI avatars are available inside the Pictory video editor on supported plans.
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