AI video maker
AI Video Generator: Create Videos From Text, Images and More
Pictory’s AI video generator turns an idea, a script, a link, a deck, audio or a photo into a finished video with scenes, a voice and captions.
- Start from text, a URL, slides, audio or images
- An AI video agent plans the story with you
- 170+ AI voices, captions and your brand kit
- Free trial, online in your browser
300 credits with your free trial. No credit card required.
4.6/5Trusted by over 20,000 teams and institutions worldwide.
What is an AI video generator?
An AI video generator is software that turns an idea, a script, an article, an image or audio into a finished video, with scenes, visuals, a voice and captions. Pictory’s AI video generator also has an AI video agent that plans the story from a short brief.
An AI video maker that works with you. Describe the video, answer a few setup questions and review the script and scenes before anything is generated. The AI video agent does the first draft; you direct the rest by chat or in the editor.
Use it as an AI video creator for ads, training, social clips or YouTube. Pictory 3 brings the agent, AI Studio and your brand kit into one place.
Your briefA 60-second product video
Script and scenesReady to review
Ways to start
What can you make a video from?
Start from what you already have. Each way in is also a starting point on the Pictory Agent screen.
Text to video
An AI video generator from text: an idea, a script or notes.
URL to video
A web page, or a YouTube or Instagram video link.
PPT to video
Your slides and speaker notes, narrated.
PDF to video
Reports and guides as short videos.
Doc to video
A document turned into scenes.
Audio to video
A voiceover or a recording, with visuals.
Image to video
A photo animated into a clip.
Story to video
A short story told in scenes.
ChatGPT video creator
A script from ChatGPT, made into a video.
Already have a video?
Edit, summarize or clip a video you have
The Pictory Agent screen also starts from a video. Clean up a long video by editing its transcript, summarize a long video into a short one, create clips from it, or record a new video and edit it the same way.
How it works
How to generate a video with Pictory in 4 steps
To generate a video with Pictory, describe the video, answer the setup questions, review the script and scenes, then refine the result and generate the final file. Each step has one action, and you can change anything before you download.
Describe the video
Add the topic, audience, purpose and length, plus any source files or URLs.
Answer the setup questions
Choose the voiceover, visual sources, aspect ratio, layout preset and brand kit.
Review the script and scenes
Correct the story before you generate the preview.
Refine and generate
Ask the agent for a change, or open the editor. Select Generate video and download the file when it’s ready.
AI Studio
Create any image or video you need with generative AI
The latest image and video models, built into the editor. Generate it, then drop it straight into your scene.
Generate and edit images
Describe it, or edit an existing image with a prompt.
Keep characters consistent
Use reference images to keep the same person or product in every scene.
Create video clips with sound
Generate clips with audio. Yes, characters can talk.
Extend any clip
Keep any clip going with a new prompt, even one you uploaded.
✓Get four options at once
Generate up to four versions and keep the best one.
Stay on brand
Bring in your brand from a website, a document or a logo, and it is applied to every scene.
✓
Choose your model
Pick a model for stills or 5 to 10-second clips.
Also in AI Studio: Nano Banana Lite for images and Omni Flash for video.
Features
Voices, captions, avatars and your brand
Voices
AI voices in 29+ languages
Choose one of 170+ AI voices to read the script, or upload your own recording. Translate the video and pick a voice for each language.
- 170+ AI voices in 29+ languages
- Your own voiceover, uploaded
- Translate the script into another language
Avatars
An AI avatar to present the script
Add a presenter who speaks the script on screen, from a ready-made avatar or your own.
- Ready-made avatars
- A custom avatar of you
- The same presenter in every scene
PresenterSpeaks the script
Scene 1 of 6Avatar added
Captions and brand
Captions in your style, on brand
Captions are timed to the voice. Apply your brand kit so the logo, colors and fonts are the same on every video, then choose 16:9, 9:16 or 1:1.
- Captions timed to the voice
- Logo, colors and fonts from your brand kit
- 16:9, 9:16 and 1:1
Use cases
Who is using Pictory to make videos?
MarketingVideo ads and product videos
Turn a product page or a brief into an ad in 16:9, 9:16 or 1:1.
- Training and L&D
Training and onboarding videos
A policy, a procedure or a deck as a short lesson with narration.
- YouTube
YouTube videos from a script
A script or an outline as a video with visuals, a voice and captions.
Free trial
Is there a free AI video generator?
Yes: you can try Pictory’s AI video generator free. The free trial gives you 300 credits for 14 days (about 10 minutes of video), with no credit card required. Videos you download on the free trial are watermarked. After that, plans start at $25 a month, billed annually.
Choosing a tool
How to choose an AI video generator
Compare AI video generators on six things: what you can start from (text, a link, slides, audio, images), how you change the result afterwards (by chat, by text or scene by scene), the voices and captions, how well it keeps your brand, how credits and AI models work, and what you can export.
More AI video features
Your complete AI video generation tool
AI avatars
Add a talking presenter, or a digital twin of you.
Captions
Accurate, synced captions in your brand style.
Translation
Captions and voiceover for every market.
Text editing
Edit the transcript to edit the video.
Team workspaces
Share projects and brand kits with your team.
API
Generate branded videos from your own product.
Why Pictory
Loved by creators, trusted by enterprise teams
From solo creators to global L&D teams. Read the case studies
4.6 / 5
Average rating on G2, plus Capterra’s Best Ease of Use award for 2025.
20,000+
companies and institutions creating video with Pictory.
SOC 2
and GDPR compliant, ready for enterprise security reviews
GDPR
Case studies
Teams that scaled video with Pictory
“Pictory is the easiest, most efficient way to get from an idea in text to multimedia imagery on the screen. It’s the critical component to get us out of death by PowerPoint.”
Read the Whirlybird Labs case study“Pictory helps us consistently deliver the high-quality videos we’re known for, content we’re proud of and our clients are proud to use. They always get a five-star response.”
Read the VRC case study“82% of our 10,000+ partners keep coming back to our training videos even though they aren’t mandatory courses. That’s how we know the content’s working.”
Read the AppDirect case study“It increased subscriber growth by 78% and cut my video creation time from a couple of hours to a few minutes. It’s been a godsend.”
Read the NetRock case study“Through Pictory videos, leads up by 500%, video production costs are down 90%.”
Read the Online Super Tutors case study“We only launched our new app a few months ago and already have over 500 subscribers. People come back regularly to watch more videos made with Pictory.”
Read the Game of Yield case study
You give it a starting point, such as an idea, a script or a link. The AI writes the script or splits it into scenes, matches a visual to each one, adds a voice and captions, and builds a video you can edit before you download it.
Yes. The free trial gives you 300 credits for 14 days (about 10 minutes of video), with no credit card required. Videos downloaded on the free trial are watermarked.
In Pictory you can start from an idea or a script, a web page or a YouTube or Instagram video link, a PowerPoint deck, a PDF or a document, audio, or images. You can also start from a video you already have and edit, summarize or clip it.
AI Studio has image models (Flux, Seedream, Nano Banana, Nano Banana Lite, Nano Banana Pro and Nova Canvas) and video models (Pixverse 5.5, Veo 3.1 Fast, Veo 3.1 and Omni Flash). The AI models page compares them.
No. You describe the change by chat, edit the words of the script, or pick a scene and change its visual. There is no timeline to learn.
A generator makes the video from your starting point, an editor changes a video you already have, and an agent plans the story with you from a brief and makes the changes you ask for. Pictory has all three. Read what an AI video agent is.
Pictory is an AI video generator online: it runs in your web browser, so there is nothing to install. Sign in from any computer and your projects, uploads and brand kits are there.
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