"Initially it took me a full day to make one or two videos. Now I’m creating 10–15 videos a day....In just one month, I gained around 2,400 followers organically"
Overview:
Industry: Agribusiness
2,400 Linkedin followers
15-20 videos per day
See what Pictory can do for you
Summary
Srivatsan Renga is founder of Seechur Agro Private Limited, a modern agriculture company using hydroponics to grow premium crops while educating and partnering with others to scale farming using efficient, tech-driven methods. See how Seechur uses AI video generation to enhance his business.
The Challenge
Seechur faced several challenges before finding Pictory:
- Difficult to scale communication
It was Impossible to meet and explain their model to farmers across India one-by-one - Written content wasn’t working
They were publishing lots of articles but people didn’t have the time or patience to read them - Low engagement with long-form content
Even valuable articles were being skimmed or ignored, so the true value of the information was not being transferred. - Needed a better way to educate the market
Hydroponics is new and unfamiliar, which required simple, visual explanations, not text-heavy content - Reaching the right audience was difficult
Needed a way to attract and educate at scale, in an attractive way other than print. - Time and skill barriers to video creation
They did not have a technical person. Traditional video creation would have been slow, complex and resource heavy. - Content production bottleneck
Even though they had ideas and knowledge, turning it into engaging content was too slow without automation
The Solution
Pictory solved Seechur's biggest challenge - turning complex, text-heavy agricultural knowledge into content people actually consume. Instead of relying on long articles that few had the time or patience to read, they were able to instantly transform their written content into engaging, easy-to-understand videos.
What once required technical skills, time, and resources became simple and fast, allowing a non-technical founder to scale from creating just a couple of videos to producing 10–15 per day.
This enabled them to educate farmers at scale, simplify a new and unfamiliar concept like hydroponics, and consistently publish across platforms like YouTube, LinkedIn, and Spotify -driving steady audience growth, increased engagement, and inbound interest without the need for manual outreach.
Results
Using Pictory, Seechur Agro achieved a dramatic increase in both content output and audience growth. What started as producing just one or two videos per day quickly scaled to 10–15 videos daily, removing the technical and time barriers that previously limited their ability to create content.
This consistent video production led to strong organic growth, including approximately 2,400 new LinkedIn followers within a single month and a steady increase of 5–10 new followers per day.
Beyond follower growth, their content began generating more views, engagement, and inbound interest, with people actively reaching out and connecting. Most importantly, they were able to replace long-form articles that were largely ignored with engaging videos that effectively educate their audience, allowing them to communicate complex concepts like hydroponics at scale and build a growing, engaged community without relying on paid marketing.
