Key Results:
1100+
Video variations generated
250+
Dealerships supported with consistent branding
Timeline went from weeks to days
See what Pictory can do for you
Executive Summary
Garaga Inc., a North American garage door manufacturer with more than 250 dealerships, needed a scalable way to produce video ads with dealer-level consistency for dealer marketing campaigns. Each campaign required consistent messaging while adapting branding for individual dealers.
Using Pictory’s AI video API, the team implemented a template-based workflow that automatically generated video variations by replacing dealership branding elements at scale. In the company’s most recent campaign, Garaga produced more than 1,100 videos with dealer-level consistency across Canada and the United States.
The implementation reduced campaign production timelines from weeks to days once the workflow was established. This made high-volume video deployment operationally feasible while ensuring brand consistency across every variation, a critical game-changer when scaling video production.
Company Overview
Garaga Inc. is a garage door manufacturer serving Canada and the United States through a network of more than 250 dealerships. Alongside manufacturing operations, the company manages centralized marketing services for dealers, including:
Paid media campaigns
SEO strategy
Website management
Creative asset production
Video is used primarily for awareness and consideration campaigns across YouTube, Facebook, and Instagram.
The Challenge: Scaling Dealer-Branded Video Customization
Garaga’s marketing team needed to deliver video with consistency across different dealership brands for hundreds of dealers while maintaining consistent campaign messaging across regions.
The challenge was not creating entirely different videos, but efficiently producing large numbers of near-identical versions with dealer-specific branding.
Without automation, every localized variation would require manual editing, exporting, and quality review. At the scale Garaga operates, this would create significant production overhead and slow campaign execution.
“Video is the content type that is the most difficult to have. It adds so much value, but we didn’t want to spend resources editing the same video hundreds of times”
– Michelle Fortin, Digital Marketing Manager @ Garaga Inc.
Why Garaga Chose Pictory
The team evaluated several options for automating video production, including Adobe tools, but found them either too expensive or not operationally suited for high-volume localization workflows.
Pictory stood out because it allowed the team to create reusable templates and automate video generation through API integration, making it possible to scale campaigns with consistency across different dealership brands without manually editing every version.
This ability to maintain strict brand consistency while scaling video production proved to be the game-changer for their marketing operations. Strong implementation support and responsiveness from the Pictory team also helped accelerate adoption.
Implementation: Building a Repeatable Video Workflow
The initial setup required development work to create reusable templates and configure placeholder logic for dealership branding, but once the system was established, future campaigns became significantly faster to execute.
The workflow that originally required weeks of setup and production effort could later be completed in just a few days. Instead of manually editing and exporting hundreds of versions, the marketing team could generate localized video variations automatically from a single base template.
Results: Producing 1,100+ Dealer-Branded Videos at Scale
Campaign Output
For Garaga’s most recent campaign:
800 videos were generated for Canada
300 videos were generated for the United States
Total output exceeded 1,100 videos
Operational Impact
“The biggest impact really was time saving efficiency while ensuring great quality.”
– Michelle Fortin, Digital Marketing Manager @ Garaga Inc.
Campaign production timelines were reduced from weeks to days once templates and workflows were established.
The automation also allowed Garaga to scale output without scaling manual production effort. The real game-changer was the ability to guarantee brand consistency while scaling video production to over 1,100 versions. Instead of allocating time to repetitive editing tasks, the marketing team could focus on campaign execution and media operations.
Leveraging Dealer-Branded Video Across Dealer Marketing
Garaga now uses dealer-branded video assets across YouTube, Facebook, Instagram, and Google Display campaigns to support awareness and consideration efforts for dealers across North America.
By automating the production process, the company made it operationally realistic to include video in campaigns that would otherwise have been too time-consuming or expensive to execute at scale. The workflow gave the marketing team a repeatable system for delivering consistent dealer-branded creative while maintaining centralized campaign management.
Could This Workflow Work for Your Team?
Garaga Inc.’s implementation demonstrates how AI video creation can help organizations that need to produce large volumes of content with dealer-level consistency efficiently.
This type of workflow is particularly relevant for:
Multi-location businesses
Partner marketing programs
Teams managing high-volume campaign variations
If your team is spending significant time manually editing branded variations of the same video content, a template-based AI video workflow may help reduce production bottlenecks and accelerate campaign execution.
Reach out to learn how Pictory can help your team scale video production without scaling manual effort.
