What used to take a team of videographers and editors, I can now do with the push of a button—Pictory has completely transformed how we create content."
Key Results:
500%
Potential increase in client services
250%
Increase in productivity
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Gary Bolt (Marketing Agency), has started using Pictory for efficient video content creation for his clients.
The Challenge
Gary faced several challenges before using Pictory:
- Complexity of Video Production
Traditional video production was technically demanding and required significant resources, such as hiring videographers, voiceover artists, and editors. - High Costs
Producing videos was prohibitively expensive, making it difficult to offer video creation as a viable service to clients. - Time-Intensive Process
Coordinating with multiple freelancers and suppliers made the process slow and inefficient. Tasks such as sourcing creatives, editing, and integrating client-specific elements took a considerable amount of time. - Limited In-House Expertise
Gary and his team were not videographers and lacked specialized skills in video production, which further complicated the process. - Missed Opportunities
Due to the challenges mentioned above, video creation was not part of their service offerings. This limited their ability to capitalize on video marketing as a revenue stream for their agency.
The Solution
Pictory has revolutionized how Gary and his team approach video production, addressing the key challenges they faced. By offering an intuitive platform, Pictory eliminated the complexities of traditional video production, enabling Gary to create high-quality videos without relying on external videographers, voiceover artists, or editors.
The platform's user-friendly tools, such as push-button voiceover changes and integrated creative assets, significantly reduced the time and effort required to produce videos. Additionally, the cost-effectiveness of Pictory allowed Gary to overcome the prohibitive expenses associated with traditional methods, making video creation an affordable service for his agency and its clients.
The Results
Pictory empowered Gary's team, who lacked videography expertise, to produce professional-grade content effortlessly. This transformation enabled the agency to add video production to their service offerings, creating a new revenue stream and allowing them to meet client needs more effectively.
Pictory not only simplified their workflow but also opened the door to new business opportunities, all while fostering a culture of learning and innovation within the agency.
